Marketing & Vertrieb

The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor....

Vom Autor des New-York-Times-Bestsellers Eat that frog. Verdoppeln und verdreifachen Sie Ihre Verkäufe auf jedem Markt. Brian Tracy...

How do today's most successful tech companies - Amazon, Google, Facebook - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Find out....

Der erfolgreiche Erstkontakt am Telefon ist eine der schwierigsten Vertriebsaufgaben im Business-to-Business-Umfeld. Gleichzeitig ist und bleibt das Telefon...

WAS KOMMT NACH DEM SHOPPEN? ÜBER DIE ZUKUNFT UNSERES KONSUMS. Die Pandemie hat uns vorübergehend auf einen kalten Konsum-Entzug gesetzt...

Wie kommt es, dass manche Produkte sofort von jedem erkannt werden und andere völlig floppen? Und wie ist es möglich, dass manche Apps...

In the new edition of this highly acclaimed best seller, Robert Cialdini explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings....

Lernen Sie, wie Sie wirklich den Auftrag erhalten und Ihren Umsatz nachhaltig steigern; wann und wie Sie am Besten abschließen; wie Sie Kaufsignale...

New York Times Bestseller! Dieses Hörbuch ist von großer Hilfe für alle, die im Bereich Marketing und Vertrieb tätig sind, insbesondere in...

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth....

Nudge - so heißt die Formel, mit der man andere dazu bewegt, die richtigen Entscheidungen zu treffen. Denn Menschen verhalten sich von Natur...

Kommen deine Kunden von allein zu dir? Sind sie bereit, ohne Diskussion einen angemessenen Preis zu bezahlen...

Hören Sie in diesem Audiomagazin alle Beiträge zum Schwerpunktthema "Kapitalismus"...

Haben Sie jemals erfolgreiche Menschen bewundert, die scheinbar alles haben? Sie kommen bei Veranstaltungen mit jedem in Kontakt, als wäre...

The Bitcoin Standard analyzes the historical context to the rise of Bitcoin, the economic properties that have allowed it to grow quickly, and its likely economic, political, and social implications....

In einer Zeit in der sich Angebote gleichen und Preise günstiger werden, gibt es für Kunden einen entscheidenden Unterschied - den Verkäufer...

Ob politische Konflikte, knirschende Geschäftsbeziehungen oder scheiternde Ehen: Daniel Shapiro, Gründer und Direktor des Harvard...

Over twenty years ago at a company convention, Eric Worre had an "aha" moment that changed his life forever....

When Derek Sivers started CD Baby, he wasn’t planning on building a major business. Sivers didn’t need a business plan, and neither do you. You don’t need to think big; in fact, it’s better if you don’t....

Selbstvermarktung wird immer wichtiger. Bestsellerautor Rainer Zitelmann zeigt, mit welchen Methoden es Persönlichkeiten aus...

Was passiert, wenn ein Kunde "Nein" sagt? Dies ist ein Scheidepunkt für viele Verkäufer. Erfahren Sie in diesem Hörbuch...

Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage....

Moin. In diesem Buch zeige ich dir, wie du in 7 einfachen Schritten erfolgreich digitale Produkte erstellen und verkaufen kannst...

There are laws of nature, so why shouldn’t there be laws of marketing....

Wissen Ihre Kunden, dass es Sie gibt? Oliver Pott und Jan Bargfrede zeigen Ihnen, wie Sie mit Ihrem Wissen ein eigenes Internet-Business...

Whether it's selling your company's product in the boardroom or selling yourself on eating healthy, everything in life can and should be treated as a sale....

A paradigm-changing examination of what truly motivates us and how to harness that knowledge to find greater satisfaction in our lives and our work....

Are you selling to Japanese buyers?

With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is - behavioural design.

Nowadays everybody is talking about positioning. Positioning is the most important aspect in business. And they are right. On the other hand, most of those people just talk about the expert in the niche. But that's only one possibility to position yourself. There are many other ways for positioning in order to reach a wider target group. Especially in view of automation in the internet, there is a whole new range of possibilities out there. And if you don't take advantage of them, you'll never be able to grow in the internet.

In his new book, Sell - the first book on the subject by an Indian practitioner of business - best-selling author and inspiration to generations of entrepreneurs Subroto Bagchi presents the concepts of selling and salesmanship from his unique perspective. Elaborating on the essential skills required to be a successful seller - whether of a product, a service, an idea, an organization or even personal skills - Bagchi crystallizes his on-the-ground knowledge about salesmanship through stories and anecdotes from his vast repertoire of experience.

Born in a middle-class trading family, Kishore Biyani started his career selling stonewashed fabric to small shops in Mumbai. Years later, with the launch of Pantaloons, Big Bazaar, Food Bazaar, Central and many more retail formats, he redefined the retailing business in India. Incidentally, Kishore Biyani's objective is to capture every rupee in the wallet of every Indian consumer, wherever they are - an investment banker living in a south Mumbai locality or a farmer in Sangli.

As CEO and founder of the Location Group in Zürich, Marc-Christian Riebe has been making the news for quite some time. His hard-hitting research publications, provocative way with words, and easy-going style have all thrust him into the limelight. But this prominent real estate expert also has a storied past full of ups and downs. He knows how the worldwide market for luxury brands works.