Marketing & Vertrieb

Verkaufen war nie herausfordernder: Das Kaufverhalten hat sich tiefgreifend verändert. Im Zuge der Digitalisierung sind Kunden...

Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings....

Jack Nasher zeigt in seinem neuen Hörbuch, dass des Pudels Kern in der Wahrnehmung Ihrer Kompetenz liegt. Es kommt nicht nur auf Ihre Zeugnisse an...

Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage....

Kennst du die Wichtigkeit von Social Media und Online Marketing? Weißt du wie du von Social Media profitieren kannst? Wie man mit Social...

Der erfolgreiche Erstkontakt am Telefon ist eine der schwierigsten Vertriebsaufgaben im Business-to-Business-Umfeld. Gleichzeitig ist und bleibt das Telefon...

Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller....

Was passiert, wenn ein Kunde "Nein" sagt? Dies ist ein Scheidepunkt für viele Verkäufer. Erfahren Sie in diesem Hörbuch...

Lernen Sie mit diesem Hörbuch, wie Sie durch erfolgreiches Networking lebenslange Geschäftsbeziehungen aufbauen...

Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model"....

Das unverzichtbare Rüstzeug für die Zukunft Ihres Unternehmens! Von den weltweit führenden Marketingkoryphäen. Ihr seid CEO...

Den Erkenntnissen der Neurowissenschaften zufolge ist der Mensch ein Wesen, dessen Entscheidungen zu 70 bis 99 Prozent emotional bestimmt sind...

Over twenty years ago at a company convention, Eric Worre had an "aha" moment that changed his life forever....

Was macht eine Marke stark, einzigartig und damit wertvoll? Erfolgreiche Marken erzeugen ein "Wir-Gefühl, weiß der Marketing-Stratege Hermann...

Nudge - so heißt die Formel, mit der man andere dazu bewegt, die richtigen Entscheidungen zu treffen. Denn Menschen verhalten sich von Natur...

Jordan Belfort - immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street - reveals the step-by-step sales and persuasion system....

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth....

In Zeiten von "Geiz ist geil" gehören Rabattgespräche zu jedem Verkaufsgespräch. Erfahren Sie, wie die Preisfrage erst gar nicht entsteht und Sie Ihren guten Preis argumentieren...

Lernen Sie, wie Sie wirklich den Auftrag erhalten und Ihren Umsatz nachhaltig steigern; wann und wie Sie am Besten abschließen; wie Sie Kaufsignale...

In seinem Weltbestseller "Die 7 Wege zur Effektivität" vermittelt uns Stephen R. Covey seine zentrale Botschaft...

The path to your professional success starts with a critical look in the mirror....

How do today's most successful tech companies - Amazon, Google, Facebook - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Find out....

Joe Navarro, a former FBI counterintelligence officer and a recognized expert on nonverbal behavior, explains how to "speed-read" people....

Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs....

In einer Zeit in der sich Angebote gleichen und Preise günstiger werden, gibt es für Kunden einen entscheidenden Unterschied - den Verkäufer...

Aktuell zum Facebook-Datenskandal: Wissen Konzerne alles über uns und sind wir wirklich so berechenbar? Diese Frage kann Katharina Nocun mit...

The start of everything is critically important - and every truly successful product or business starts with a successful launch....

With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is - behavioural design.

Nowadays everybody is talking about positioning. Positioning is the most important aspect in business. And they are right. On the other hand, most of those people just talk about the expert in the niche. But that's only one possibility to position yourself. There are many other ways for positioning in order to reach a wider target group. Especially in view of automation in the internet, there is a whole new range of possibilities out there. And if you don't take advantage of them, you'll never be able to grow in the internet.

Born in a middle-class trading family, Kishore Biyani started his career selling stonewashed fabric to small shops in Mumbai. Years later, with the launch of Pantaloons, Big Bazaar, Food Bazaar, Central and many more retail formats, he redefined the retailing business in India. Incidentally, Kishore Biyani's objective is to capture every rupee in the wallet of every Indian consumer, wherever they are - an investment banker living in a south Mumbai locality or a farmer in Sangli.

Are you selling to Japanese buyers?

Customer centricity isn't just a goal or buzzword; it's a make-or-break necessity for succeeding in business today. In fifty short chapters (one for each week of the year), this audiobook accompanies you on your journey to increased customer centricity. Its unique approach enables you to strategically turn your organization into a customer-focused powerhouse, from the inside out. Winning Customer Centricity will show you how to: INTEGRATE customers into your company's very DNA, from strategy to infrastructure. CHOOSE and connect with the right customers and build long-term relationships. REINVENT your brand to ignite and maintain customer demand and loyalty... and a whole lot more!

Nowadays Marketing is a necessity for every business. In this context it's important to know that Marketing consists of online marketing on the one hand, and offline marketing on the other hand. The integration of both will help you to tap the full potential of your marketing activities. Are you familiar with the latest marketing trends? Do you know what kind of marketing activities can help you to achieve the best results?

Frank Witthoff, active in sales for "ages", shares with his listeners his recipes for success. And in doing so, he has consistently overachieved and done more than met his goals and has still managed to be greatly valued by clients and employers alike. His approach is based solely on a belief that a client who is treated appropriately will close deals all on his / her own and that there are no pressure or tricks necessary in convincing someone to buy. Frank Witthoff invites you to put to practice the new approaches associated with How to sell 2.0, so that you may enjoy greater success while going about your sales activities.

In his new book, Sell - the first book on the subject by an Indian practitioner of business - best-selling author and inspiration to generations of entrepreneurs Subroto Bagchi presents the concepts of selling and salesmanship from his unique perspective. Elaborating on the essential skills required to be a successful seller - whether of a product, a service, an idea, an organization or even personal skills - Bagchi crystallizes his on-the-ground knowledge about salesmanship through stories and anecdotes from his vast repertoire of experience.

Do you know how things really work in Japan?

Storm the Norm is a first-of-its-kind collection of contemporary stories of truly inspiring businesses and brands from India that either wrote or rewrote the norms of their respective industries and brought in unprecedented change and vibrancy. This book features 20 such stories from an exciting mix of categories.

As CEO and founder of the Location Group in Zürich, Marc-Christian Riebe has been making the news for quite some time. His hard-hitting research publications, provocative way with words, and easy-going style have all thrust him into the limelight. But this prominent real estate expert also has a storied past full of ups and downs. He knows how the worldwide market for luxury brands works.

In the world of business you need to be on top of your game. A few quick questions: Are you new to business? Do you manage a team? Are you an experience manager and would welcome a refresher? May you be stuck in a rut with your work and sales practice? Do you work in a niche and want to expand? Let me introduce myself. My name is David Salmon and I have been running businesses for over 25 years.

Marketing for small and medium businesses provides eight important tips for entrepreneurs who have decided to support their business by marketing activities and who want to do it efficiently. Experience shows that too many entrepreneurs waste a lot of money on activities that are supposed to bring more profit, but they are taking a heavy cut from the profit instead. It is quite simple, really. You just need to know how. And the audiobook focused on marketing will help entrepreneurs to do just that.

Again and again one hears the following argument: "When I have a good idea/ When I have my product ready, I will also start to be successful on the internet." Things don't have to be this complicated! The internet offers possibilities for everybody to get things started right away - without any investments and without taking any risks at all. Unfortunately, most people use these possibilities rarely or not at all. Although it's so easy to take advantage of other people's success. There's no need to reinvent the wheel constantly to be successfull on the internet.

German Internet Marketer tells all: High quality insight knowledge, 3 million tutorial views, over 1 million contacts in 3 years, earn over 1000 € per hour. From now on - everything is possible for you! There are a lot of tips and strategies out there, which promise to help you to achieve success on the internet. On the one hand people always tell you that it's important to become an expert in a niche. But on the other hand it's also often repeated that 90% of those people are not successfull on the internet. Maybe there's a direct link between the two. Everybody is using Google's Keyword Planner to find out what people are searching for on Google. But that's the wrong way. Instead you should find out what those people really NEED.