Marketing & Vertrieb

WAS KOMMT NACH DEM SHOPPEN? ÜBER DIE ZUKUNFT UNSERES KONSUMS. Die Pandemie hat uns vorübergehend auf einen kalten Konsum-Entzug gesetzt...

In the new edition of this highly acclaimed best seller, Robert Cialdini explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings....

Wie kommt es, dass manche Produkte sofort von jedem erkannt werden und andere völlig floppen? Und wie ist es möglich, dass manche Apps...

Vom Autor des New-York-Times-Bestsellers Eat that frog. Verdoppeln und verdreifachen Sie Ihre Verkäufe auf jedem Markt. Brian Tracy...

Der erfolgreiche Erstkontakt am Telefon ist eine der schwierigsten Vertriebsaufgaben im Business-to-Business-Umfeld. Gleichzeitig ist und bleibt das Telefon...

Verkaufen war nie herausfordernder: Das Kaufverhalten hat sich tiefgreifend verändert. Im Zuge der Digitalisierung sind Kunden...

Lernen Sie mit diesem Hörbuch, wie Sie im digitalen Zeitalter Ihre Neukundengewinnung vorantreiben! Im Rahmen der Digitalisierung ist es nicht...

Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage....

How do today's most successful tech companies - Amazon, Google, Facebook - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Find out....

The Bitcoin Standard analyzes the historical context to the rise of Bitcoin, the economic properties that have allowed it to grow quickly, and its likely economic, political, and social implications....

For the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation....

Selbstvermarktung wird immer wichtiger. Bestsellerautor Rainer Zitelmann zeigt, mit welchen Methoden es Persönlichkeiten aus...

When Derek Sivers started CD Baby, he wasn’t planning on building a major business. Sivers didn’t need a business plan, and neither do you. You don’t need to think big; in fact, it’s better if you don’t....

Affiliate-Marketing ist ein Business, das nahezu jeder für sich entwickeln kann. Dieses Hörbuch führt Sie Schritt für Schritt an Ihr eigenes passives Einkommen...

Kommen deine Kunden von allein zu dir? Sind sie bereit, ohne Diskussion einen angemessenen Preis zu bezahlen...

In Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising....

Sie sind Verkäufer und möchten Ihre verkäuferischen Fähigkeiten optimieren? Sie möchten in den Vertrieb einsteigen...

A smart and funny book by a prominent Harvard psychologist, which uses groundbreaking research and (often hilarious) anecdotes....

In seinem Weltbestseller "Die 7 Wege zur Effektivität" vermittelt uns Stephen R. Covey seine zentrale Botschaft...

Mit SEO erfolgreich Websiten optimieren und mühelos an die Spitze der Suchergebnisse gelangen. Sie möchten mehr Besucher auf Ihre...

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth....

Was passiert, wenn ein Kunde "Nein" sagt? Dies ist ein Scheidepunkt für viele Verkäufer. Erfahren Sie in diesem Hörbuch...

Immer mehr Kunden feilschen um Konditionen und Preise. Da ist es kein Wunder mehr, dass viele Umsätze am Preis scheitern oder die Marge...

In this brilliant and original audiobook, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire....

Kunden warten heute nicht mehr auf neue Produkte, sie möchten sie mitgestalten. Und sie geben mit ihrer Kaufentscheidung ein Statement...

An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share....

Show your clients what they cannot see. Say to your clients what no one else would dare to say. And you will have all the clients you ever desire....

In his new book, Sell - the first book on the subject by an Indian practitioner of business - best-selling author and inspiration to generations of entrepreneurs Subroto Bagchi presents the concepts of selling and salesmanship from his unique perspective. Elaborating on the essential skills required to be a successful seller - whether of a product, a service, an idea, an organization or even personal skills - Bagchi crystallizes his on-the-ground knowledge about salesmanship through stories and anecdotes from his vast repertoire of experience.

With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is - behavioural design.

Nowadays everybody is talking about positioning. Positioning is the most important aspect in business. And they are right. On the other hand, most of those people just talk about the expert in the niche. But that's only one possibility to position yourself. There are many other ways for positioning in order to reach a wider target group. Especially in view of automation in the internet, there is a whole new range of possibilities out there. And if you don't take advantage of them, you'll never be able to grow in the internet.

Born in a middle-class trading family, Kishore Biyani started his career selling stonewashed fabric to small shops in Mumbai. Years later, with the launch of Pantaloons, Big Bazaar, Food Bazaar, Central and many more retail formats, he redefined the retailing business in India. Incidentally, Kishore Biyani's objective is to capture every rupee in the wallet of every Indian consumer, wherever they are - an investment banker living in a south Mumbai locality or a farmer in Sangli.

In the early 20th century, political operatives did their work in the back room, a shady place of secret deals and dark arts. By the middle of the century, the politicos were heading to Madison Avenue to learn the techniques of mass communication and persuasion. Today, they have moved from the dim light of the back room to the bright lights of the war room, the central command for political campaigns. And along the way the pupil has surpassed the teacher. 

In the world of telesales you must be the best in your game. A few quick questions. Are you or your team reluctant to pick up the phone? Do you manage a team? Are you an experience telephone sales person and would welcome a refresher? May you be stuck in a rut with your telephone sales technics? Do you work in a niche and want to expand and sell in other areas? Are you frustrated with the number of "No's"? Do you get past the gate keeper?