Marketing & Vertrieb

Verkaufen war nie herausfordernder: Das Kaufverhalten hat sich tiefgreifend verändert. Im Zuge der Digitalisierung sind Kunden heute...

Jack Nasher zeigt in seinem neuen Hörbuch, dass des Pudels Kern in der Wahrnehmung Ihrer Kompetenz liegt. Es kommt nicht nur auf Ihre Zeugnisse an...

Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings....

Der erfolgreiche Erstkontakt am Telefon ist eine der schwierigsten Vertriebsaufgaben im Business-to-Business-Umfeld. Gleichzeitig ist und bleibt das Telefon...

Kennst du die Wichtigkeit von Social Media und Online Marketing? Weißt du wie du von Social Media profitieren kannst? Wie man mit Social...

How do today's most successful tech companies - Amazon, Google, Facebook - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Find out....

Wie kommt es, dass manche Produkte sofort von jedem erkannt werden und andere völlig floppen? Und wie ist es möglich, dass manche Apps...

Are you sick of working day in, and day out to make money for someone else? Are you ready to stop working and just let your money work for you? Listen to find out more....

Das unverzichtbare Rüstzeug für die Zukunft Ihres Unternehmens! Von den weltweit führenden Marketingkoryphäen. Ihr seid CEO...

For the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation....

Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage....

Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels....

Was kann ich von diesem Buch erwarten? Lernen Sie, wie es möglich ist, Webseiten auf Platz 1 in Google zu ranken....

Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs....

Mit den richtigen Fragen zum gewünschten Ergebnis. Erfahre mehr über die Bedeutung von Fragen im Beruf und wie Du diese gekonnt bei Deiner Arbeit nutzen kannst....

Vor- und Einwandbehandlung ist die Königsdisziplin der Gesprächsführung: Wer hier intelligente Antworten erwidern kann, der ist automatisch erfolgreich...

Over twenty years ago at a company convention, Eric Worre had an "aha" moment that changed his life forever....

Was passiert, wenn ein Kunde "Nein" sagt? Dies ist ein Scheidepunkt für viele Verkäufer. Erfahren Sie in diesem Hörbuch...

Jordan Belfort - immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street - reveals the step-by-step sales and persuasion system....

Warum soll der Kunde kaufen? Warum dieses Produkt, warum bei Ihnen, warum heute und zu diesem Preis? Wie Sie Ihre Kunden von Ihrem...

Für viele Unternehmer, Manager, Selbständige und Angestellte im Vertrieb gehören Preisverhandlungen zum Alltag. Gleichzeitig herrscht bei keinem anderen...

Sie sind Verkäufer und möchten Ihre verkäuferischen Fähigkeiten optimieren? Sie möchten in den Vertrieb einsteigen...

Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention....

In diesem Ratgeber erfährst du Schritt für Schritt, wie du dir online dein passives Einkommen durch den Verkauf von T-Shirts aufbauen wirst....

The Bitcoin Standard analyzes the historical context to the rise of Bitcoin, the economic properties that have allowed it to grow quickly, and its likely economic, political, and social implications....

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products....

Den Erkenntnissen der Neurowissenschaften zufolge ist der Mensch ein Wesen, dessen Entscheidungen zu 70 bis 99 Prozent emotional bestimmt sind...

With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is - behavioural design.

Nowadays everybody is talking about positioning. Positioning is the most important aspect in business. And they are right. On the other hand, most of those people just talk about the expert in the niche. But that's only one possibility to position yourself. There are many other ways for positioning in order to reach a wider target group. Especially in view of automation in the internet, there is a whole new range of possibilities out there. And if you don't take advantage of them, you'll never be able to grow in the internet.

In the early 20th century, political operatives did their work in the back room, a shady place of secret deals and dark arts. By the middle of the century, the politicos were heading to Madison Avenue to learn the techniques of mass communication and persuasion. Today, they have moved from the dim light of the back room to the bright lights of the war room, the central command for political campaigns. And along the way the pupil has surpassed the teacher. 

Are you selling to Japanese buyers?

In the world of telesales you must be the best in your game. A few quick questions. Are you or your team reluctant to pick up the phone? Do you manage a team? Are you an experience telephone sales person and would welcome a refresher? May you be stuck in a rut with your telephone sales technics? Do you work in a niche and want to expand and sell in other areas? Are you frustrated with the number of "No's"? Do you get past the gate keeper?

Frank Witthoff, active in sales for "ages", shares with his listeners his recipes for success. And in doing so, he has consistently overachieved and done more than met his goals and has still managed to be greatly valued by clients and employers alike. His approach is based solely on a belief that a client who is treated appropriately will close deals all on his / her own and that there are no pressure or tricks necessary in convincing someone to buy. Frank Witthoff invites you to put to practice the new approaches associated with How to sell 2.0, so that you may enjoy greater success while going about your sales activities.

Do you know how things really work in Japan?

If you are a therapist, healer or holistic practitioner of some sort, you will know how hard it can be to get clients because: 1. It's hard to succinctly explain what you do; 2. What you provide is not something physical which can be picked up, held or 'tried on' beforehand; 3. Your skills can help so many people with so many limiting issues and problems making it hard to know how to get your message out there; 4. As more people become interested in alternative therapy, it's getting harder to standout.

Storm the Norm is a first-of-its-kind collection of contemporary stories of truly inspiring businesses and brands from India that either wrote or rewrote the norms of their respective industries and brought in unprecedented change and vibrancy. This book features 20 such stories from an exciting mix of categories.

As CEO and founder of the Location Group in Zürich, Marc-Christian Riebe has been making the news for quite some time. His hard-hitting research publications, provocative way with words, and easy-going style have all thrust him into the limelight. But this prominent real estate expert also has a storied past full of ups and downs. He knows how the worldwide market for luxury brands works.

In the world of business you need to be on top of your game. A few quick questions: Are you new to business? Do you manage a team? Are you an experience manager and would welcome a refresher? May you be stuck in a rut with your work and sales practice? Do you work in a niche and want to expand? Let me introduce myself. My name is David Salmon and I have been running businesses for over 25 years.

"Marketing menších a stredních firem" prináší 8 duležitých rad pro podnikatele, kterí se rozhodli své podnikání podporit marketingovými aktivitami, a chtejí to delat efektivne. Praxe totiž ukazuje, že mnoho a mnoho podnikatelu vyhazuje spoustu penez za aktivity, které by mely prinášet vetší zisky, a které ze zisku mnohdy naopak ukrajují. Pritom je to docela jednoduché. Je proste potreba vedet, jak na to.

Again and again one hears the following argument: "When I have a good idea/ When I have my product ready, I will also start to be successful on the internet." Things don't have to be this complicated! The internet offers possibilities for everybody to get things started right away - without any investments and without taking any risks at all. Unfortunately, most people use these possibilities rarely or not at all. Although it's so easy to take advantage of other people's success. There's no need to reinvent the wheel constantly to be successfull on the internet.

German Internet Marketer tells all: High quality insight knowledge, 3 million tutorial views, over 1 million contacts in 3 years, earn over 1000 € per hour. From now on - everything is possible for you! There are a lot of tips and strategies out there, which promise to help you to achieve success on the internet. On the one hand people always tell you that it's important to become an expert in a niche. But on the other hand it's also often repeated that 90% of those people are not successfull on the internet. Maybe there's a direct link between the two. Everybody is using Google's Keyword Planner to find out what people are searching for on Google. But that's the wrong way. Instead you should find out what those people really NEED.

Unfortunately, most companies only work, if their owner is constantly present at the office. Without them, most companies are not valuable at all. Things wouldn't be that bad, if the owner wouldn't have to work 60 hours a week. But the main problem is - he's not working ON but IN the company. If this sounds familiar to you, it's time to put your company on autopilot.