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This Is Marketing

You Can't Be Seen Until You Learn to See
Autor: Seth Godin
Sprecher: Seth Godin
Spieldauer: 7 Std. und 2 Min.
4.5 out of 5 stars (80 Bewertungen)
Regulärer Preis: 24,95 €
Danach 9,95 € pro Monat. Jederzeit kündbar.

Inhaltsangabe

Number-one Wall Street Journal best-seller.

Instant New York Times best-seller.

A game-changing approach to marketing, sales, and advertising. 

Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and best-selling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.  

Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. 

Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. 

No matter what your product or service, this audiobook will teach you how to reframe how it's presented to the world, in order to meaningfully connect with the people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:

  • How to build trust and permission with your target market.
  • The art of positioning - deciding not only who it's for, but who it's not for.
  • Why the best way to achieve your marketing goals is to help others become who they want to be.
  • Why the old approaches to advertising and branding no longer work.
  • The surprising role of tension in any decision to buy (or not).
  • How marketing is at its core about the stories we tell ourselves about our social status.

You can do work that matters for people who care. This audiobook shows you the way.

©2018 Seth Godin (P)2018 Penguin Audio

Kritikerstimmen

"This Is Marketing is a very accessible way into Godin's thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." (The Financial Times)

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  • Gesamt
    3 out of 5 stars
  • Sprecher
    3 out of 5 stars
  • Geschichte
    3 out of 5 stars
  • HJD
  • 18.12.2018

The Lean Startup retold

One of the few 2018 books fast-forwarded ... Maybe interesting for traditional marketers, but a wast of time for those aware of ‘fresh’ perceptions.

4 von 5 Hörern fanden diese Rezension hilfreich

  • Gesamt
    5 out of 5 stars
  • Sprecher
    5 out of 5 stars
  • Geschichte
    4 out of 5 stars

Clear, Insightful and to the point

Seth always reminds me of that the better someone gets the clearer his thinking and thus his language is. He is a true godfather of marketing. For me it was more a working audiobook than a story I just listened to. One of the few books which I additionally buy a hardcover of.

Thank you seth! I loved this one!

1 von 1 Hörern fanden diese Rezension hilfreich

  • Gesamt
    3 out of 5 stars
  • Sprecher
    2 out of 5 stars
  • Geschichte
    4 out of 5 stars

Anstrengender Sprecher

Gerade zu Beginn habe ich ein paar gute Einsichten durch das Buch bekommen, weshalb ich auch bis zum Ende dran geblieben bin.

Leider häuften sich dann aber die hochtrabenden jedoch inhaltsleeren Formulierungen und der inflationäre Gebrauch von Wörtern wie trust, empathy und casm.

Der Autor hat zudem eine Sprechweise, die anfangs noch neugierig macht aber nach kurzer Zeit sehr anstrengend wird.

  • Gesamt
    5 out of 5 stars
  • Sprecher
    5 out of 5 stars
  • Geschichte
    5 out of 5 stars

Gutes Hörbuch bezüglich marketing

Gutes Hörbuch bezüglich marketing und worauf es wirklich ankommt. Der Kunde steht an erster Stelle!

  • Gesamt
    3 out of 5 stars
  • Sprecher
    2 out of 5 stars
  • Geschichte
    3 out of 5 stars

Gute Inhalte, Schwierig anzuhören.

Teilweise sind gute Inhalte drin. Besonders die zweite hälfte des Buchs.
Leider ist es unglaublich langatmig und Seth Godin hat einen so einschläfernden Lesestil, dass es wirklich anstrengend und langweilig ist.

  • Gesamt
    3 out of 5 stars
  • Sprecher
    4 out of 5 stars
  • Geschichte
    3 out of 5 stars

Good idea, lacking Story and examples

Good idea with a great Speaker, but an incomplete audiobook and a huge lack of examples. The author spends about 80% of the audiobook to hammer in the importance of why. 20% is made up of two important Points for following the why, but if you are trying to get any help on how to find your why or the why of your Company you will find None. The audiobook offers neither a step by step guidance nor a list with ideas or any help. So basically you should get interested and then hire the author to help you with it. Not something I want from an audiobook. Moreover 50% of the examples in the book are made up by Apple, one third by Microsoft and Walmart and then three or four other companies the rest. There should be tons of examples out there but the author used None of them. Moreover he doesn't even state the clear why of the companies he used. I am still waiting for the Why of Harley Davidson which he mentions several times. Also the examples he uses are repitive. All in all the audiobook could be half it's length or improved with more examples and help to find your own why.

  • Gesamt
    3 out of 5 stars
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    5 out of 5 stars
  • Geschichte
    3 out of 5 stars

Quite OK

if you managed somehow to run a business for at least as long as 6 month, you will not find anything new in this book. unfortunately....

  • Gesamt
    5 out of 5 stars
  • Sprecher
    5 out of 5 stars
  • Geschichte
    5 out of 5 stars

Immer eine Bereicherung!

Ich bin ja ein Fan von Seths Ansichten und Feststellungen. Ich kann das Buch jedem Marketer empfehlen, dem sein "WARUM" verloren gegangen ist. Marketing ist mehr als Anzeigen schalten und Socialmedia Posts raushauen.
Ein Buch, mit dem man seine Einstellung zum Marketing wieder neu ausrichten kann.