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This Is Marketing
- You Can't Be Seen Until You Learn to See
- Gesprochen von: Seth Godin
- Spieldauer: 7 Std. und 2 Min.
- Ungekürztes Hörbuch
- Kategorien: Wirtschaft & Karriere, Marketing & Vertrieb

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Number-one Wall Street Journal best-seller.
Instant New York Times best-seller.
A game-changing approach to marketing, sales, and advertising.
Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and best-selling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.
Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation.
Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels.
No matter what your product or service, this audiobook will teach you how to reframe how it's presented to the world, in order to meaningfully connect with the people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:
- How to build trust and permission with your target market.
- The art of positioning - deciding not only who it's for, but who it's not for.
- Why the best way to achieve your marketing goals is to help others become who they want to be.
- Why the old approaches to advertising and branding no longer work.
- The surprising role of tension in any decision to buy (or not).
- How marketing is at its core about the stories we tell ourselves about our social status.
You can do work that matters for people who care. This audiobook shows you the way.
Kritikerstimmen
"This Is Marketing is a very accessible way into Godin's thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." (The Financial Times)
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Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward. Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human.
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Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.
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In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance. He explains why true innovators focus on trust, remarkability, leadership, and stories that spread. And he makes a passionate argument for why you should be treating your work as art. Art is not a gene or a specific talent. It's an attitude, available to anyone who has a vision that others don't, and the guts to do something about it.
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Internet marketing pioneer Seth Godin says he wants to change the way almost everything is marketed today. Will you give him permission to show you the future? Listen to how you can turn strangers into friends and friends into customers with this groundbreaking new approach.
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Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point: really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.
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Customers, followers, subscribers. It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers? But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. In this dog-eat-dog world, these are the people who are looking for someone who they can trust and who they know have their best interests in mind.
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In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
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Insightful, illustrative and instructive
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Das sagen andere Hörer zu This Is Marketing
BewertungRezensionen - mit Klick auf einen der beiden Reiter können Sie die Quelle der Rezensionen bestimmen.
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- Patrick Michel
- 15.07.2019
Hard to listen closely
I fell asleep a lot of times because of monotonous voice of the narrator. I find it hard to get to the end.
6 Leute fanden das hilfreich
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- Maruan
- 10.01.2019
Clear, Insightful and to the point
Seth always reminds me of that the better someone gets the clearer his thinking and thus his language is. He is a true godfather of marketing. For me it was more a working audiobook than a story I just listened to. One of the few books which I additionally buy a hardcover of.
Thank you seth! I loved this one!
2 Leute fanden das hilfreich
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- Roman Karasyov
- 07.01.2019
Quite OK
if you managed somehow to run a business for at least as long as 6 month, you will not find anything new in this book. unfortunately....
2 Leute fanden das hilfreich
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- Jörg S.
- 23.07.2019
gutes Buch. Für Einsteiger und als Inspiration.
Als Inspirationsquelle für Menschen, die neu im Marketing sind kann das Buch nur empfohlen werden.
1 Person fand das hilfreich
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- HJD
- 18.12.2018
The Lean Startup retold
One of the few 2018 books fast-forwarded ... Maybe interesting for traditional marketers, but a wast of time for those aware of ‘fresh’ perceptions.
4 Leute fanden das hilfreich
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- Dirk Haehnel
- 11.10.2020
Bullshit
Don't waste your money and time with this americanized nonsensical anecdotes. Why can't I return this book since it is just waste.
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- Maximilien Lewis
- 03.05.2020
Must-Read Material
Loving it. really eye-opening dime pieces. Must read for every marketer looking to broaden His Horizon.
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- J.Fourth
- 19.11.2019
Read the book instead
I all respect to the author, I must say that he is a great marketer but a terrible reader. The audio book ends up fading the content in a monotonous tone of voice, that lacks enthusiasm and that makes this sound like a boring algebra class rather than a marketing book.
Audible team: you can also use actors to read the audio books. It is worth the investment.
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- Lukas Kruschenski
- 14.08.2019
Self Reflection with a guiding hand
The audiobook is perfect when it comes to explaining marketing in terms of examples and offers you guidance in reflecting. However there is not a lot of theory behind it.
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- Anonymer Hörer
- 09.05.2019
Anstrengender Sprecher
Gerade zu Beginn habe ich ein paar gute Einsichten durch das Buch bekommen, weshalb ich auch bis zum Ende dran geblieben bin.
Leider häuften sich dann aber die hochtrabenden jedoch inhaltsleeren Formulierungen und der inflationäre Gebrauch von Wörtern wie trust, empathy und casm.
Der Autor hat zudem eine Sprechweise, die anfangs noch neugierig macht aber nach kurzer Zeit sehr anstrengend wird.
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