Seth Godin

For the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation....

Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point....

The best-selling author of Tribes and The Dip returns with his most powerful book yet....

Every marketer tells a story. And if they do it right, we believe them....

Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes will help you understand what's at stake, and why YOU should lead a tribe of your own....

The man Business Week calls "the ultimate entrepreneur for the information age" explains "Permission Marketing"...

For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package.... 

In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance....

Recorded in an intimate gathering of aspiring entrepreneurs, writers, and leaders, Leap First teaches us 49 essential principles, practices, and life lessons....

Che cosa hanno imprese internazionali come Apple, Google, Ikea, Starbucks o il macellaio Dario Cecchini, che voi non avete? Perché queste aziende...