Jetzt kostenlos testen
-
Purple Cow, New Edition
- Transform Your Business by Being Remarkable
- Gesprochen von: Seth Godin
- Spieldauer: 2 Std. und 58 Min.
- Kategorien: Wirtschaft & Karriere, Marketing & Vertrieb

Bist du Amazon Prime-Mitglied?
Audible 60 Tage kostenlos testenInhaltsangabe
The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.
Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of listeners around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas.
In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin's challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world.
Kritikerstimmen
“Seth Godin says that the key to success is to find a way to stand out—to be the purple cow in a field of monochrome Holsteins. Godin himself may be the best example of how this theory works: The marketing expert is a demigod on the Web, bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit, and high-profile blogger. He is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted online and off.” (Forbes.com)
“I love this book! Part wake-up call, part action plan, Purple Cow shows organizations how to add distinction - and avoid extinction.” (Tom Kelley, author of The Art of Innovation)
“Seth Godin alters the way people think about marketing, change, and work.” (Selling Power)
Hörer, die diesen Titel gekauft haben, kauften auch…
-
This Is Marketing
- You Can't Be Seen Until You Learn to See
- Geschrieben von: Seth Godin
- Gesprochen von: Seth Godin
- Spieldauer: 7 Std. und 2 Min.
- Ungekürztes
-
Gesamt
-
Sprecher
-
Geschichte
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
-
-
Hard to listen closely
- Von Patrick Michel Am hilfreichsten 15.07.2019
-
The Practice
- Shipping Creative Work
- Geschrieben von: Seth Godin
- Gesprochen von: Seth Godin
- Spieldauer: 5 Std. und 38 Min.
- Ungekürztes
-
Gesamt
-
Sprecher
-
Geschichte
Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward. Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human.
-
-
Wahllose Aneinanderreihung von Ideen
- Von Alex L. Am hilfreichsten 15.12.2020
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- Geschrieben von: Donald Miller
- Gesprochen von: Donald Miller
- Spieldauer: 4 Std. und 56 Min.
- Ungekürztes
-
Gesamt
-
Sprecher
-
Geschichte
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
-
inspiring
- Von Anonymer Hörer Am hilfreichsten 01.05.2018
-
Linchpin
- Are You Indispensable?
- Geschrieben von: Seth Godin
- Gesprochen von: Seth Godin
- Spieldauer: 8 Std. und 19 Min.
- Ungekürztes
-
Gesamt
-
Sprecher
-
Geschichte
There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.
-
-
Exceptional!
- Von Amazon Customer Am hilfreichsten 12.10.2019
-
All Marketers Are Liars
- The Power of Telling Authentic Stories in a Low-Trust World
- Geschrieben von: Seth Godin
- Gesprochen von: Seth Godin
- Spieldauer: 4 Std. und 17 Min.
- Ungekürztes
-
Gesamt
-
Sprecher
-
Geschichte
Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.
-
-
Not too good
- Von Samuel Wetzekk Am hilfreichsten 07.10.2017
-
Tribes
- We Need You to Lead Us
- Geschrieben von: Seth Godin
- Gesprochen von: Seth Godin
- Spieldauer: 3 Std. und 42 Min.
- Ungekürztes
-
Gesamt
-
Sprecher
-
Geschichte
Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes - and created shortage of people to lead them. This is the growth industry of our time. Tribes will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.
-
-
Everyone should listen
- Von D. Zbijowski Am hilfreichsten 26.04.2019
-
This Is Marketing
- You Can't Be Seen Until You Learn to See
- Geschrieben von: Seth Godin
- Gesprochen von: Seth Godin
- Spieldauer: 7 Std. und 2 Min.
- Ungekürztes
-
Gesamt
-
Sprecher
-
Geschichte
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
-
-
Hard to listen closely
- Von Patrick Michel Am hilfreichsten 15.07.2019
-
The Practice
- Shipping Creative Work
- Geschrieben von: Seth Godin
- Gesprochen von: Seth Godin
- Spieldauer: 5 Std. und 38 Min.
- Ungekürztes
-
Gesamt
-
Sprecher
-
Geschichte
Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward. Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human.
-
-
Wahllose Aneinanderreihung von Ideen
- Von Alex L. Am hilfreichsten 15.12.2020
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- Geschrieben von: Donald Miller
- Gesprochen von: Donald Miller
- Spieldauer: 4 Std. und 56 Min.
- Ungekürztes
-
Gesamt
-
Sprecher
-
Geschichte
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
-
inspiring
- Von Anonymer Hörer Am hilfreichsten 01.05.2018
-
Linchpin
- Are You Indispensable?
- Geschrieben von: Seth Godin
- Gesprochen von: Seth Godin
- Spieldauer: 8 Std. und 19 Min.
- Ungekürztes
-
Gesamt
-
Sprecher
-
Geschichte
There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.
-
-
Exceptional!
- Von Amazon Customer Am hilfreichsten 12.10.2019
-
All Marketers Are Liars
- The Power of Telling Authentic Stories in a Low-Trust World
- Geschrieben von: Seth Godin
- Gesprochen von: Seth Godin
- Spieldauer: 4 Std. und 17 Min.
- Ungekürztes
-
Gesamt
-
Sprecher
-
Geschichte
Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.
-
-
Not too good
- Von Samuel Wetzekk Am hilfreichsten 07.10.2017
-
Tribes
- We Need You to Lead Us
- Geschrieben von: Seth Godin
- Gesprochen von: Seth Godin
- Spieldauer: 3 Std. und 42 Min.
- Ungekürztes
-
Gesamt
-
Sprecher
-
Geschichte
Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes - and created shortage of people to lead them. This is the growth industry of our time. Tribes will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.
-
-
Everyone should listen
- Von D. Zbijowski Am hilfreichsten 26.04.2019
-
No Rules Rules
- Netflix and the Culture of Reinvention
- Geschrieben von: Reed Hastings, Erin Meyer
- Gesprochen von: Jason Culp, Allyson Ryan
- Spieldauer: 9 Std. und 42 Min.
- Ungekürztes
-
Gesamt
-
Sprecher
-
Geschichte
Hard work is irrelevant. Be radically honest. Adequate performance gets a generous severance. And never, ever try to please your boss. These are some of the ground rules if you work at Netflix. They are part of a unique cultural experiment that explains how the company has transformed itself at lightning speed from a DVD mail-order service into a streaming superpower - with 125 million fervent subscribers and a market capitalisation bigger than Disney. Finally Reed Hastings, Netflix chairman and CEO, is sharing the secrets that have revolutionised the entertainment and tech industries.
-
-
Best business book of 2021
- Von Jonathan Am hilfreichsten 03.03.2021
-
Good to Great
- Why Some Companies Make the Leap...And Others Don't
- Geschrieben von: Jim Collins
- Gesprochen von: Jim Collins
- Spieldauer: 10 Std. und 1 Min.
- Ungekürztes
-
Gesamt
-
Sprecher
-
Geschichte
Built To Last, the defining management study of the 90s, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about companies that are not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?
-
-
Stay for the Data!
- Von Georg Michna Am hilfreichsten 29.01.2020
-
Leaders Eat Last
- Why Some Teams Pull Together and Others Don't
- Geschrieben von: Simon Sinek
- Gesprochen von: Simon Sinek
- Spieldauer: 9 Std. und 23 Min.
- Ungekürztes
-
Gesamt
-
Sprecher
-
Geschichte
Too many workplaces are driven by cynicism, paranoia, and self-interest. But the best ones foster trust and cooperation because their leaders build what Sinek calls a "Circle of Safety" that separates the security inside the team from the challenges outside. Sinek illustrates his ideas with fascinating true stories that range from the military to big business, from government to investment banking.
-
-
A great Leadership guide
- Von Marius Ja. Am hilfreichsten 10.10.2020
-
12 Rules for Life
- An Antidote to Chaos
- Geschrieben von: Jordan B. Peterson
- Gesprochen von: Jordan B. Peterson
- Spieldauer: 15 Std. und 56 Min.
- Ungekürztes
-
Gesamt
-
Sprecher
-
Geschichte
Acclaimed clinical psychologist Jordan Peterson has influenced the modern understanding of personality, and now he has become one of the world's most popular public thinkers, with his lectures on topics from the Bible to romantic relationships to mythology drawing tens of millions of viewers. In an era of unprecedented change and polarising politics, his frank and refreshing message about the value of individual responsibility and ancient wisdom has resonated around the world. In this audiobook, he provides 12 profound and practical principles for how to live a meaningful life.
-
-
12 Rules for Life
- Von Anonymer Hörer Am hilfreichsten 05.06.2019
-
The Psychology of Money
- Timeless Lessons on Wealth, Greed, and Happiness
- Geschrieben von: Morgan Housel
- Gesprochen von: Chris Hill
- Spieldauer: 5 Std. und 48 Min.
- Ungekürztes
-
Gesamt
-
Sprecher
-
Geschichte
Money - investing, personal finance, and business decisions - is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real world people don’t make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together. In The Psychology of Money, award-winning author Morgan Housel shares 19 short stories exploring the strange ways people think about money.
-
-
wow...
- Von Reto Am hilfreichsten 04.10.2020
-
Blue Ocean Strategy, Expanded Edition
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- Geschrieben von: W. Chan Kim, Renee Mauborgne
- Gesprochen von: Roger Wayne
- Spieldauer: 8 Std. und 43 Min.
- Ungekürztes
-
Gesamt
-
Sprecher
-
Geschichte
In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
-
The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- Geschrieben von: Allan Dib
- Gesprochen von: Joel Richards
- Spieldauer: 6 Std. und 32 Min.
- Ungekürztes
-
Gesamt
-
Sprecher
-
Geschichte
Warning: Do not listen to this book if you hate money! To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast.
-
-
Listen to it & thank me later.
- Von Kevin Am hilfreichsten 06.07.2019
-
Hooked: How to Build Habit-Forming Products
- Geschrieben von: Nir Eyal, Ryan Hoover
- Gesprochen von: Nir Eyal
- Spieldauer: 4 Std. und 40 Min.
- Ungekürztes
-
Gesamt
-
Sprecher
-
Geschichte
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
-
-
besser die Print Version nehmen
- Von Sbtlea Am hilfreichsten 11.07.2017
-
Anything You Want
- 40 Lessons for a New Kind of Entrepreneur
- Geschrieben von: Derek Sivers
- Gesprochen von: Derek Sivers
- Spieldauer: 1 Std. und 30 Min.
- Ungekürztes
-
Gesamt
-
Sprecher
-
Geschichte
When Derek Sivers started CD Baby, he wasn’t planning on building a major business. He was a successful independent musician who just wanted to sell his CDs online. When no one would help him do it, he set out on his own and built an online store from scratch. He started in 1998 by helping his friends sell their CDs. In 2000, he hired his first employee. Eight years later, he sold CD Baby for $22 million. Sivers didn’t need a business plan, and neither do you.
-
-
short and to the point!
- Von Anonymer Hörer Am hilfreichsten 19.08.2020
-
The Dip
- Geschrieben von: Seth Godin
- Gesprochen von: Seth Godin
- Spieldauer: 1 Std. und 32 Min.
- Ungekürztes
-
Gesamt
-
Sprecher
-
Geschichte
Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point: really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.
-
-
some useful info
- Von Seriös Am hilfreichsten 04.06.2020
-
Start with Why
- How Great Leaders Inspire Everyone to Take Action
- Geschrieben von: Simon Sinek
- Gesprochen von: Simon Sinek
- Spieldauer: 7 Std. und 18 Min.
- Ungekürztes
-
Gesamt
-
Sprecher
-
Geschichte
Start with Why shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way - and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with why.
-
-
Very good message, but highly repetitive
- Von Martin B. Am hilfreichsten 21.08.2018
-
Marketing Made Simple
- A Step-by-Step StoryBrand Guide for Any Business
- Geschrieben von: Donald Miller, Dr. J.J. Peterson
- Gesprochen von: Donald Miller, Dr. J.J. Peterson
- Spieldauer: 4 Std. und 19 Min.
- Ungekürztes
-
Gesamt
-
Sprecher
-
Geschichte
This guide from New York Times best-selling author Donald Miller is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.
Das könnte dir auch gefallen
Weitere Titel des Autors
Weitere Titel des Sprechers
Das sagen andere Hörer zu Purple Cow, New Edition
Rezensionen - mit Klick auf einen der beiden Reiter können Sie die Quelle der Rezensionen bestimmen.
Top 10
Welche Titel finden Audible-HörerInnen besonders gut? Die beliebtesten Hörbücher und Hörspiele aus allen Genres gibt’s hier jeden Monat neu.
Exklusive Podcasts kostenlos für Abonnenten
Exklusive und wöchentlich neue Reportagen, Interviews, Comedy und Hintergrundgeschichten.



SPIEGEL Bestseller
Welche Titel haben es in die SPIEGEL-Bestseller-Liste für Belletristik und Sachbuch geschafft?