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The Practice
- Shipping Creative Work
- Gesprochen von: Seth Godin
- Spieldauer: 5 Std. und 38 Min.
- Ungekürztes Hörbuch
- Kategorien: Wirtschaft & Karriere, Erfolg im Beruf
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From the best-selling author of Linchpin, Tribes, and The Dip comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.
Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.
Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human. Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you've been seeking to share all along.
With this book as your guide, you'll learn to dance with your fear. To take the risks worth taking. And to embrace the empathy required to make work that contributes with authenticity and joy.
Kritikerstimmen
"This is the book I need right now. It’s an extraordinary and electrifying call to action for writers, artists and creators in every walk of life. I re-read passages and felt as if my own secret creed was being explained back to me, in words I hadn’t yet found."
--Rosanne Cash, Grammy-winning singer-songwriter
“The Practice is a user’s manual for finding your calling and an alchemist’s handbook for pursuing your dream.”
--Steven Pressfield, author of The War of Art
“Seth's book is a skeleton key specially molded to unlock the most creative version of you. Read it, and find yourself free to be who you know you really are.”
--Brian Koppelman, co-producer and co-creator of Billions
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Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes - and created shortage of people to lead them. This is the growth industry of our time. Tribes will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.
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Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.
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There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.
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An audio compilation of Steal Like an Artist, Show Your Work, and Keep Going. Read by the author, it’s the best-selling and transformative series on how to unlock your creativity, find community and an audience in the digital age, and stay focused, creative, and true to yourself - for life.
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On our artist's journey, we move past resistance and past self-sabotage. We discover our true selves and our authentic calling, and we produce the works we were born to create. You are an artist too - whether you realize it or not, whether you like it or not - and you have an artist's journey. Will you live it out? Will you follow your muse and do the work you were born to do?
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Meh.
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Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes - and created shortage of people to lead them. This is the growth industry of our time. Tribes will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.
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Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.
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Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point: really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.
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Ob bei der Entwicklung und Umsetzung einer Idee oder für den Auftritt in Social Media - alle sollen und wollen immer kreativ sein. Aber ist Kreativität nicht ein Talent, über das nur einige wenige verfügen? Der Marketingexperte Seth Godin ist sich sicher: Das ist Unsinn! Schließlich macht auch Übung den Meister. Zum Beispiel Schreibblockaden - ein Mythos, denn jeder kann mithilfe von Godins einzigartiger Akimbo-Methode kreative Arbeit leisten.
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Customers, followers, subscribers. It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers? But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. In this dog-eat-dog world, these are the people who are looking for someone who they can trust and who they know have their best interests in mind.
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Intelligence is usually seen as the ability to think and learn, but in a rapidly changing world, there's another set of cognitive skills that might matter more: the ability to rethink and unlearn. In our daily lives, too many of us favor the comfort of conviction over the discomfort of doubt. We listen to opinions that make us feel good, instead of ideas that make us think hard. We see disagreement as a threat to our egos, rather than an opportunity to learn.
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Marty Neumeier, author of The Brand Gap and other business best-sellers, has written an audiobook that leaps right into your pounding heart. One rainy night in December, young CEO David Stone is inexplicably called back to the office. The company’s chairman tells him that the board members have reached the end of their patience. If David can’t produce a viable turnaround plan in five weeks, he’s out of a job. The problem is, he’s already used every trick in the book and nothing has worked. His only hope is to try something new. But what?
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Best-selling author, artist, and illustrator Lisa Congdon brings her expertise to this guide to the process of artistic self-discovery. Featuring advice from Congdon herself and interviews with a roster of established artists, illustrators, and creatives, this one-of-a-kind book will show listeners how to identify and nurture their own visual identity, navigate the influence of artists they admire, push through fear and insecurity, and appreciate the value of their personal journey.
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In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance. He explains why true innovators focus on trust, remarkability, leadership, and stories that spread. And he makes a passionate argument for why you should be treating your work as art. Art is not a gene or a specific talent. It's an attitude, available to anyone who has a vision that others don't, and the guts to do something about it.
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Best-selling author and peak performance expert Steven Kotler decodes the secrets of those elite performers - athletes, artists, scientists, CEOs, and more - who have changed our definition of the possible, teaching us how we too can stretch far beyond our capabilities, making impossible dreams much more attainable for all of us. What does it take to accomplish the impossible? What does it take to shatter our limitations, exceed our expectations, and turn our biggest dreams into our most recent achievements?
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OMG, this book is sooooo good!
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Nur Nutzer, die den Titel gehört haben, können Rezensionen abgeben.Rezensionen - mit Klick auf einen der beiden Reiter können Sie die Quelle der Rezensionen bestimmen.
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- Elisabeth Demeter
- 07.06.2021
sums up everything you need to know
the audiobook sums up everything you need to know, ve aware of, and consider when you want to do creative work. need to listen to it probably about 1000 times...
1 Person fand das hilfreich
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Gesamt
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Geschichte
- Alex L.
- 15.12.2020
Wahllose Aneinanderreihung von Ideen
Seth Godin ist ein toller Autor und kann Dinge sehr einfach widergeben. Auch in diesem Buch sind die Texte sehr klar, aber er macht sich garnicht die Mühe die Gedanken in eine kohärente Reihenfolge zu bringen. Man ließt an die 200 wild durcheinandergewürfelte Paragraphen, und weiß am Ende nicht mehr, was man gehört hat, da keinerlei Kontext entsteht.
Mit 2 Wochen mehr Vorbereitungszeit hätte Godin die Message besser gliedern und sie dadurch viel kraftvoller widergeben können. Schade, denn der Inhalt ist top!
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- Robert Ziege
- 12.11.2020
Great again
I realy thought Seth Godin couldn't give me more of his great advice. I've read most of his books, seen his talks, participatad at his workshops. But he stiil managed to find an other interesting perspective - a new point of view. I enjoyed it a lot. And it is a great help again.
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