Build omslagsbild

Build

An Unorthodox Guide to Making Things Worth Making

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Build

Av: Tony Fadell
Berättare: Tony Fadell, Roger Wayne
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**New York Times, Wall Street Journal, and USAToday Bestseller for May 2022**

Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in 30+ years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopedia.

So that’s what this book is. An advice encyclopedia. A mentor in a box.

Written for anyone who wants to grow at work—from young grads navigating their first jobs to CEOs deciding whether to sell their company—Build is full of personal stories, practical advice and fascinating insights into some of the most impactful products and people of the 20th century. The audiobook also includes a brief introduction written and read by Tony.

Each quick 5-20 page entry builds on the previous one, charting Tony’s personal journey from a product designer to a leader, from a startup founder to an executive to a mentor. Tony uses examples that are instantly captivating, like the process of building the very first iPod and iPhone. Every chapter is designed to help readers with a problem they’re facing right now—how to get funding for their startup, whether to quit their job or not, or just how to deal with the jerk in the next cubicle.

Tony forged his path to success alongside mentors like Steve Jobs and Bill Campbell, icons of Silicon Valley who succeeded time and time again. But Tony doesn’t follow the Silicon Valley credo that you have to reinvent everything from scratch to make something great. His advice is unorthodox because it’s old school. Because Tony’s learned that human nature doesn’t change. You don’t have to reinvent how you lead and manage—just what you make.

And Tony’s ready to help everyone make things worth making.

Supplemental enhancement PDF accompanies the audiobook.

Erfolg im Beruf Geschäftsentwicklung & Unternehmertum

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Sharing entrepreneurial and C-Level experience in the hardware+software tech startup world similar (but not to the extend) as the author, I can confirm Tony’s experiences by nearly 100%. This book provides a very helpful framework for recognizing, naming and solving the challenges that will eventually come to most founders. But it’s also really recommended for startup employees who want to know more about the wide range of tasks “the top” has to face besides having had a (great) initial idea for a product or service.
This book provides all of that in an exceptionally well structured, truly accessible yet entertaining way. Despite the fact its content is opinionated here and there and Tony writes very absolute in many points, this book is based on an outstanding set of experiences and speaks truth in many many ways. Highly recommended!

Really great and complete overview on challenges startup founders and leaders will face eventually

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I enjoyed each second of this book. A well balanced combination of structure, insights, stories and tips. Especially recommend for those trying to build a company that make things or develop technologies with a physical side.

An urgent book for entrepreneurs on the making

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This book is full of valuable insights while being surprisingly entertaining. I'm recommending it to my friends!

More than cool stories!

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The chapters, the pace and the storytelling is just great. You feel like in a Netflix mini-series where you want to binge-watch in one night. Everything flows, is exciting and has a lot of knowledge.

How to build for non-builders and new builders

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I really liked the book, and will certainly return to it more than once. Tony Fadell condenses and generalizes his experience and describes in every detail the motivation for important decisions. The book resonates, and I would love to had read a book like that 20 years ago.

Condensed experience expressed in a direct and honest manner.

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