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The Mom Test

How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You

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The Mom Test

Av: Rob Fitzpatrick
Berättare: Rob Fitzpatrick
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The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.

They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.

Talking to customers is one of the foundational skills of both customer development and lean startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong, and how you can do better.

©2013 Robfitz Ltd (P)2019 Robfitz Ltd Geschäftsentwicklung & Unternehmertum Management & Leadership Marketing & Vertrieb

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Great book with no fluff. Great information. Hugely recommended for anyone interested in validation their startup idea / doing market research.

Idea validation and customer conversations

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by talking to people from the target group. And not fall into the trap of fishing for compliments.

A clever book on how to research customer interest

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clearly explained what and how you need to ask your potential customers about their problems that your product may solve.

learn what to ask customers

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A great starting point to anyone beginning an startup or in a well-established company requiring to talk to and learn from customers. Also advisable for new Product Managers!

Great and useful learnings

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Wow this a really useful book! Love it! Thank you for this input. I will start today with my first interviews and I’m glad that I finished this book before

Amazing

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