Jetzt kostenlos testen

Danach 9,95 € pro Monat. Jederzeit kündbar.

ODER
Im Warenkorb

Bist du Amazon Prime-Mitglied?

Audible 60 Tage kostenlos testen

    Inhaltsangabe

    Brought to you by Penguin.

    You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

    What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of Ps used by marketers - pricing, promotion, publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.

    Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new best seller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

    ©2020 Seth Godin (P)2020 Penguin Audio

    Das könnte dir auch gefallen

    Das sagen andere Hörer zu Purple Cow

    Bewertung
    Gesamt
    • 4 out of 5 stars
    • 5 Sterne
      0
    • 4 Sterne
      1
    • 3 Sterne
      0
    • 2 Sterne
      0
    • 1 Stern
      0
    Sprecher
    • 0 out of 5 stars
    • 5 Sterne
      0
    • 4 Sterne
      0
    • 3 Sterne
      0
    • 2 Sterne
      0
    • 1 Stern
      0
    Geschichte
    • 4 out of 5 stars
    • 5 Sterne
      0
    • 4 Sterne
      1
    • 3 Sterne
      0
    • 2 Sterne
      0
    • 1 Stern
      0

    Rezensionen - mit Klick auf einen der beiden Reiter können Sie die Quelle der Rezensionen bestimmen.

    Es gibt noch keine Rezensionen