Today, I’m inviting you into the raw, unfiltered reality of knowing when to let go, when to evolve, and how serving your purpose sometimes means closing a chapter, even if it’s one you poured your heart into.

THE FINAL BOW

I’ve welcomed phenomenal guests, dissected myths about visibility, and championed the truth about PR, but after a year of stretching, experimenting, and “course-correcting,” I have to be honest with you: this is the last episode of What is Public Relations? The Podcast

The person who started this show isn’t the Laura Perkes you’re hearing now. Transformation has required pausing, pulling back, and questioning, sometimes uncomfortably, where I’m going and who I’m serving.

OUTGROWING THE ORIGINAL MISSION

Yes, I’m stubborn, yes, I’m a Taurus, and yes I strive for mastery and honesty above all else.

I’ve had ideas light me up, only to fizzle weeks later, demanding I “course correct”. Maybe it looked “flighty” to my team, but to me, it was alignment in motion.

A podcast that once made sense began to feel like it was dimming my own light. I created a platform to shine a spotlight on others, which is incredible… but it was time to acknowledge: If I’m the authority, I need to show up as the authority.

CAN’T POUR WATER FOR EVERYONE

Here’s the truth: I can want massive success for my clients, but I can’t want it more than they do. “I can lead a horse to water, but I can’t make it drink”.

Trying to help everyone through strategic PR, regardless of their readiness or commitment, is a surefire way to burn out your purpose. Not everyone deserves to work with me and that’s not arrogance, that’s owning my standards.

If that stings a little, maybe it’s time to hold up a mirror to your own intentions.

WHAT’S NEXT?

Will there be another podcast? Maybe. Not this year, maybe not until 2028 when my personal numerology indicates it’s a season of communication. Until then, the door is open to new books, events, and whatever lights me up next.

As for right now:

• The LinkedIn Newsletter has evolved into Seen, dissecting world events through my PR lens
• My service focus is even sharper: from Niche Famous (the 12-month accelerator teaching you to be your own PR strategist) to PR Partnership and PR Concierge for those who are ready and waiting—not those who need convincing.
• Spotlight Soiree is changing, too. Because if it’s not delivering as intended, and I don’t “course correct,” then I’m misaligned with my own message.

REFLECTIONS & PERMISSION SLIPS

This podcast has been messy, honest, real, not perfectly polished. That’s deliberate, because perfection isn’t required to secure opportunities. Curiosity, integrity, and openness are.

This is your permission to retire what’s no longer serving you. Let go of chasing “everyone,” and focus on the ones* already thirsty for what you do best.

THANK YOU

Thank you for listening, for sharing, for being part of these open conversations.

If you want to stay connected:

• Instagram: PRwithPerkes for the fun, behind-the-scenes of my world
• LinkedIn: Subscribe to Seen for the strategic breakdowns

This is not the end, just the evolution.

Final takeaway: Pause. Reflect. If you’ve outgrown something, let it go with gratitude so you can create space for what’s next.

“If the answer is no, then you get to do something about it.”

Until next time, stay curious, stay strategic, and keep choosing alignment over obligation.

This episode is for you if you’re feeling torn between doing what's right for your brand and what's “necessary” to succeed online.

YES, we get real about visibility, reputation, and the constant pressure to play the game, even if the rules don’t feel right for you.

Both Laura and Amy go deep into the messy realities of building a business, managing teams, and navigating the ego-fuelled hierarchies of the online world. We’re not sugar-coating anything: If you’ve ever found yourself asking, “Am I selling my soul for growth, or staying true to myself?”, you’ll see yourself reflected in what’s discussed.

“Just bloody get on with it…”

You’ve heard the advice: Show up more, be visible, borrow audiences, align with “big names.” But is visibility really just about being seen? Or is it what—and who—you’re showing up for that truly matters?

In this episode, we dissect:

• The internal push-pull between integrity and ruthless growth.
• Why feeling like an outsider is sometimes rooted in past trauma (yes, the stuff from school can still crop up in your business decisions).
• The chronic tension headaches of leadership: You’re still the one chasing your team…even when the business “should” be easier.

So, who are you really showing up for?

“Hero worshipping” and online cliques happen, often at the expense of authenticity. You know the type: Popularity equals power, a shiny front hides a murky backroom, and the urge to fit in with the “queen bees” can leave you questioning your values.

And yet, as Amy says, “At my core, I’m a kind person. That’s never going to change, even if I’m standing next to someone who’s out of integrity”. Instead, compartmentalizing becomes essential, you get to decide what impacts you, and what’s just a lesson learned.

Visibility: More than just “being seen”

What you say, who you serve, and where you show up matter more than just showing up. Are you…

• Making sales from social or making impact with a message?
• Posting where your ideal clients actually hang out?
• Obsessed with likes from family/friends, or building a digital shopfront that attracts buyers? (25:01)

And if your personal network isn’t cheering you on, good! Boundary up, clear the space, and trust the algorithm to deliver your content to people who actually need and want it.

Have you built your resilience?

Whether your barrier to showing up is fear of judgment, past trauma, or “allergic reaction” to social media, ask yourself: WHY don’t you want to do it? Resolving that is far more important than buying the next course or following cookie-cutter advice.

Experiment, fail, learn, repeat

Business is never one-size-fits-all. Sometimes the first live event brings four people, and that’s actually the sweet spot. Sometimes the offer won’t sell, and it’s feedback, not failure. The corporate giants you compare yourself with? They have million-pound budgets. You’ve got hunger, grit, and a community. Don’t forget that.

Final takeaways, What’s really holding you back?

• Stay boundaried: Not everyone gets a seat at your table, and not every platform deserves your energy.
• Get strategic: Where are your clients, and what are they actually responding to? One channel at a time beats casting your net everywhere.
• Visibility is necessary, but not sufficient: It’s your values and message that make you magnetic, not just your presence.
• Compartmentalize the naysayers and the doubters, they’re not paying your bills or building your legacy.

Ready to connect with Amy? Go stalk her on Instagram at @‌theFemtrepreneur.

DMs open for more candid conversation: @‌PRwithPerkes Laura is always here for your comments and questions.

Want to go deeper on visibility, PR or the messy realities of b

Sit with this: What if everything in your business could be easier, more abundant, and led—truly led—by your own intuition, rather than by trends and hype? This episode of What Is Public Relations? is one for the rebels, the rule-breakers, and the quietly ambitious. If you’re ready for honest conversations about visibility, self-trust and why smaller might be better, you’re in the right place.

INTUITION OVER HUSTLE

There’s a myth that business success must be hard-fought, that the grind is the price of admission. But what if you’ve simply done the work and now it’s meant to feel easy? Jennifer shares how trusting her intuition (even when it says “post that at 3pm on a Tuesday!” or “book that flight without knowing the itinerary”) leads to the deepest impact and most aligned growth

She’s also frank about burnout, self-sabotage, and doing things because you’re “supposed to” and why she’s giving it all a hard pass in favour of joy, creativity, and connection.

SMALLER ROOMS, DEEPER IMPACT

If the thought of a packed conference hall leaves you cold, you’re not alone. Both Laura and Jennifer talk about the rising power of intimate, thoughtfully curated spaces where every woman can be seen, where collaborations spark over real connection, and where the “monetise everything” gospel is replaced by a richer definition of success. Less noise. More depth.

STOP OUTSOURCING YOUR ANSWERS

We live in an era saturated with advice and “pay the pain away” coaching. Jennifer throws aside the one-size-fits-all approach. Her challenge: quit asking everyone else what you should do. Start listening to yourself. If it doesn’t feel right, don’t do it. If you know deep down it’s yours to pursue, even if it feels scary or illogical, back yourself and move.

WOMEN - THIS IS YOUR TIME

Both Laura and Jennifer call out the old narratives that keep women last on their own to-do lists. Tradwife trends? Out. Shrinking your ambitions because “the family wouldn’t understand”? Out. If you’re waiting for confidence, you’ll wait forever. The only path forward is action, doing the thing, collecting data, and rewriting old stories in your own voice.

VISIBILITY WITH A PURPOSE

If you want to impact more people, you must be seen, but not everywhere, not by everyone. It’s about finding your platform(s), sharing your message intentionally, and building credibility through the right mix of PR, speaking, and real-world connections.

For Jennifer, stages aren’t scary, distilling her message to its potent essence is the work. And with a book deal signed and a vision for “reading parties” from London to sunloungers, she’s here to make self-empowerment both practical and joyful.

SO, WHAT CAN YOU TAKE FROM THIS EPISODE?

• Success doesn’t have to be punishing. It can be easeful, rich, intuitive.
• The most compelling rooms aren’t always the biggest.
• Your intuition is a powerful guide, if you’re brave enough to listen.
• Stop playing small, stop putting yourself last, and start backing yourself.

Ready for a new narrative around PR, business, and women’s voices? This episode will challenge you, inspire you, and maybe—finally—give you permission to make your own rules.

Want to connect with Jennifer?
Instagram: @‌wellbeingwarrior.ie
Website: wellbeingwarrior.ie

Share your takeaways or DM Laura Perkes on Instagram @‌prwithperkes. Let’s keep the conversation honest, fiery, and real.