Let’s Get Real About Strategic Visibility: The Unfiltered Truth About PR
If you’ve spent even ten minutes in the online business world, you’ll have heard the rallying cry: “Get featured! Be visible! Step into the spotlight!” Visibility is touted as the fast-track ticket to everything you want, bigger opportunities, dream clients, more income, all wrapped up in a shiny PR bow.
But is that really the whole story? In this jam-packed episode of “What Is Public Relations?”, Laura Perkes throws out the rose-tinted glasses and gets brutally honest about the realities of visibility, the highs (yes, you get to be ‘niche famous’), and the very real lows (no, this is not all rainbows and unicorns).
Let’s break it down…
BEING SEEN VS. BEING SEEN STRATEGICALLY
Visibility for the sake of being visible is not where the magic happens. What Laura Perkes voices loud and clear is that PR isn’t just about getting your face in front of more people. It’s about WHAT you say, WHERE you say it, and most importantly, how you use it once you’ve got it.
Because here’s the truth: There’s a dark side to being featured. The more you put yourself out there, the more you open the door to criticism, trolls, and the infamous internet “comment section”. That fear of negativity? It keeps far too many entrepreneurs, especially those with massive missions and world-shifting visions, playing small.
So, what can you do with this?
FLIPPING THE SCRIPT ON NEGATIVITY
You don’t need to hide. Actually, you can take whatever the internet throws at you and turn it into fuel for growth.
- When the comments get ugly, don’t spiral. (Spoiler: Laura Perkes admits nothing good happens in the comments, and the real impact? Shows up in your DMs.)
- Lean into your mission and your message because, when you’re truly visible, you’ll attract the clients who get it, and repel the ones who don’t.
- Learn how to protect your energy and integrity, so you don’t waste time rage-replying to trolls. Instead, leverage that attention, and steer the narrative so you come out as a stronger authority, not a victim of online cruelty.
THE VISIBILITY ENGINE: IT’S TIME TO WORK SMARTER
Getting the coverage isn’t the end, it’s just the beginning. Laura Perkes introduces the concept of “the visibility engine”, where your PR wins aren’t just trophies gathering dust, but active assets that propel your business to the next level.
Visibility + Marketing + Social Media = Authority. But you must be strategic:
- Marry your expertise with platforms where your dream clients are, and position yourself as the only choice.
- Understand that being “niche famous” is about impact, not pleasing everyone, and your message is what makes you magnetic (or polarizing. Both are good!).
- The goal is to become in demand, to be invited, and to open doors you never thought possible.
IT ALL COMES BACK TO PURPOSE
- Why do you do what you do?
- Who do you want to help?
- How will you use your story to move your business—and your industry—forward?
If you’re curious about PR, scared of the fallout, or have a story of your own, Laura Perks wants to hear from you. Slide into her DMs (@prwithperkes) and join a conversation that’s as honest as it gets. Because real credibility isn’t built through silence.
So, are you ready to get magnetic as f*ck and let the world see what you’re made of, even if it means ruffling a few feathers along the way?
Stay open. See what happens. And don’t ever let fear stop you from becoming the industry icon you’re meant to be.
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