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    Inhaltsangabe

    The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.

    They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.

    Talking to customers is one of the foundational skills of both customer development and lean startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong, and how you can do better.

    ©2013 Robfitz Ltd (P)2019 Robfitz Ltd

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    Rezensionen - mit Klick auf einen der beiden Reiter können Sie die Quelle der Rezensionen bestimmen.

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    • Gesamt
      5 out of 5 stars
    • Sprecher
      5 out of 5 stars
    • Geschichte
      5 out of 5 stars

    A clever book on how to research customer interest

    by talking to people from the target group. And not fall into the trap of fishing for compliments.

    • Gesamt
      5 out of 5 stars

    Amazing for the beginnings of a startup

    Great learnings clear and simply explained to understand how to best organise the process of validating ideas by organising user interviews. I would strongly recommend it to anyone who wants to start their own business

    • Gesamt
      5 out of 5 stars
    • Sprecher
      5 out of 5 stars
    • Geschichte
      5 out of 5 stars

    super Infos für preseed Startups

    Sehr gutes Buch für angehende Startups.
    Bevor man viel Geld investiert sollte man mit den Basics beginnen.
    Dieses Buch hilft euch dabei kein perfektes Produkt zu entwickeln was hinterher keiner will.

    • Gesamt
      5 out of 5 stars
    • Sprecher
      5 out of 5 stars
    • Geschichte
      5 out of 5 stars

    Idea validation and customer conversations

    Great book with no fluff. Great information. Hugely recommended for anyone interested in validation their startup idea / doing market research.