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Building a StoryBrand

Clarify Your Message So Customers Will Listen
Autor: Donald Miller
Sprecher: Donald Miller
Spieldauer: 4 Std. und 56 Min.
5 out of 5 stars (178 Bewertungen)

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Inhaltsangabe

New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.

Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.

Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

©2017 Donald Miller (P)2017 Thomas Nelson Publishers

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  • Gesamt
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inspiring

this book totally absorbed me in a very positive sense. i can highly recommend it if you feel you do not succeed in formulating a message the way you really want it to be! it motivates you to work on it!

3 von 3 Hörern fanden diese Rezension hilfreich

  • Gesamt
    5 out of 5 stars
  • Sprecher
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Must listen for every marketer!

Amazing insights put very clear and actionable. Every marketer has to listen and just replicate.

2 von 3 Hörern fanden diese Rezension hilfreich

  • Gesamt
    5 out of 5 stars
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great book for business owners

great book for anyone who wants to grow their business by a good description of your services

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So much good stuff here

I will gain magnitudes more from what I paid from what I learned. The narrative descriptions also helped me write a talk.

  • Gesamt
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Marketing must read

If you're in marketing or sales it's probably a good idea to read this book.

  • Gesamt
    5 out of 5 stars
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Really great book

Really easy to read! Amazing and helpful, text as well as great tools and videos accompanying.

  • Gesamt
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Amazing

This book helped me understand the importance of marketing by designing clear messages and how to do so.

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Rich with ideas and suggestions

This is more like an online course than an ebook!
It’s very practical and gives a lot of value, a real no brainer for anyone who wants to improve their marketing and their message.

  • Gesamt
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das Beste

Das Beste, was ich je über marketing gelesen habe. Eigentlich braucht es nicht mehr um erfolgreich zu sein.

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System for clarifying your message

The author seems to like systems. There is an interview with him from many years ago, on youtube, where he speaks of systems for writing novels. And this book is the same but for brand communication.

While reading the book I also worked, as Miller recommends, on the message of my brand. With good results.

This book has turned out very usefull for me. I therefore recommend it to every business owner or people in marketing.