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Inhaltsangabe

New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.

Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

©2017 Donald Miller (P)2017 Thomas Nelson Publishers

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  • Gesamt
    5 out of 5 stars
  • Sprecher
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  • Geschichte
    5 out of 5 stars

inspiring

this book totally absorbed me in a very positive sense. i can highly recommend it if you feel you do not succeed in formulating a message the way you really want it to be! it motivates you to work on it!

1 von 1 Hörern fanden diese Rezension hilfreich

  • Gesamt
    5 out of 5 stars
  • Sprecher
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Must listen for every marketer!

Amazing insights put very clear and actionable. Every marketer has to listen and just replicate.

2 von 3 Hörern fanden diese Rezension hilfreich

  • Gesamt
    5 out of 5 stars
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das Beste

Das Beste, was ich je über marketing gelesen habe. Eigentlich braucht es nicht mehr um erfolgreich zu sein.

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    5 out of 5 stars
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System for clarifying your message

The author seems to like systems. There is an interview with him from many years ago, on youtube, where he speaks of systems for writing novels. And this book is the same but for brand communication.

While reading the book I also worked, as Miller recommends, on the message of my brand. With good results.

This book has turned out very usefull for me. I therefore recommend it to every business owner or people in marketing.

  • Gesamt
    5 out of 5 stars
  • Sprecher
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really good brand training

What I really love is the easy explanation or your own brand. he simply gives good example and you can hear the long experience he had.