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    Inhaltsangabe

    New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.

    Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.

    Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

    ©2017 Donald Miller (P)2017 Thomas Nelson Publishers

    Das sagen andere Hörer zu Building a StoryBrand

    Nur Nutzer, die den Titel gehört haben, können Rezensionen abgeben.
    Gesamt
    • 5 out of 5 stars
    • 5 Sterne
      340
    • 4 Sterne
      47
    • 3 Sterne
      16
    • 2 Sterne
      2
    • 1 Stern
      2
    Sprecher
    • 5 out of 5 stars
    • 5 Sterne
      299
    • 4 Sterne
      50
    • 3 Sterne
      9
    • 2 Sterne
      0
    • 1 Stern
      0
    Geschichte
    • 4.5 out of 5 stars
    • 5 Sterne
      288
    • 4 Sterne
      50
    • 3 Sterne
      13
    • 2 Sterne
      3
    • 1 Stern
      1

    Rezensionen - mit Klick auf einen der beiden Reiter können Sie die Quelle der Rezensionen bestimmen.

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    • Gesamt
      5 out of 5 stars
    • Sprecher
      5 out of 5 stars
    • Geschichte
      5 out of 5 stars

    inspiring

    this book totally absorbed me in a very positive sense. i can highly recommend it if you feel you do not succeed in formulating a message the way you really want it to be! it motivates you to work on it!

    4 Leute fanden das hilfreich

    • Gesamt
      3 out of 5 stars
    • Sprecher
      3 out of 5 stars
    • Geschichte
      3 out of 5 stars

    Rational individual

    Content is based on the theory of the rational individual, therefore it is limited in its Impact as it reduces humans to mostly acting on what is best for them. The 7 steps are yet still great to work with if you base it on a more complex theory of the human who is here to give. Could have fit into a 1/2 Audio.

    2 Leute fanden das hilfreich

    • Gesamt
      5 out of 5 stars
    • Sprecher
      5 out of 5 stars
    • Geschichte
      5 out of 5 stars

    Best business/startup book on Audible!

    I went through a bunch of startup and business management books on Audible, most were really good but this one is so far by far the best: It's more of a tutorial than a book, with a multi-step plan for how to built a successful marketing story.

    In short: focus your marketing story on the customer's true needs and desires instead of focusing on your business, then translate that into an effective website and HR tool.

    The speaker is way too slow but that doesn't matter as you can listen to the book at 1.5-2.0x the normal speed which is then also a very manageable duration to listen to.

    1 Person fand das hilfreich

    • Gesamt
      5 out of 5 stars
    • Sprecher
      5 out of 5 stars
    • Geschichte
      5 out of 5 stars

    Must listen for every marketer!

    Amazing insights put very clear and actionable. Every marketer has to listen and just replicate.

    3 Leute fanden das hilfreich

    • Gesamt
      5 out of 5 stars
    • Sprecher
      5 out of 5 stars
    • Geschichte
      5 out of 5 stars

    5 Star Marketing

    a must read/ listen to for marketers and professionals alike, this book really provides immense value

    • Gesamt
      5 out of 5 stars
    • Sprecher
      5 out of 5 stars
    • Geschichte
      5 out of 5 stars

    Richtig cool!

    Die Idee (ein Helden-Narrativ als Basis der Beziehungen zwischen Unternehmen und Kunden) ist einfach ... das Buch macht sie greifbar, umsetzbar und motiviert das auch zu tun.

    • Gesamt
      4 out of 5 stars
    • Sprecher
      5 out of 5 stars
    • Geschichte
      5 out of 5 stars

    Most practical and one of the best books on branding and marketing

    This is probably the most practical and effective book on branding out there.

    I've read and liked several other books on branding but this one is different.
    It's a simple but clear framework and it's easy to follow the advice and implement it.

    He also follows a principle that's very important for many people and myself as well:
    He actually does what he preaches.

    For my taste it's a bit too much advertising to his company in the book, but because it contains so much valuable information, it still receives 5 stars from me.
    Still, I won't sign up for the newsletter or buy any of his high-priced other stuff.

    This book alone is more than enough and a great tool in your marketing and branding toolbox that will definitely improve your business.

    • Gesamt
      5 out of 5 stars
    • Sprecher
      5 out of 5 stars
    • Geschichte
      5 out of 5 stars

    A must read!

    the book is very good. Lots of insights that everyone can use in their business right now.

    • Gesamt
      4 out of 5 stars
    • Sprecher
      4 out of 5 stars
    • Geschichte
      5 out of 5 stars

    useful and high business impact

    very good for making useful marketing progress. sometimes a bit repetitive, but ok. A lot to learn about clarity.

    • Gesamt
      5 out of 5 stars
    • Sprecher
      5 out of 5 stars
    • Geschichte
      5 out of 5 stars

    Auf den Punkt, danke

    Habe vorher schon viel gelesen, aber die anderen Bücher reden immer davon, dass alles in point seien soll, hier ist es wirklich so. sehr hilfreich