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Building a StoryBrand

Clarify Your Message So Customers Will Listen
Autor: Donald Miller
Sprecher: Donald Miller
Spieldauer: 4 Std. und 56 Min.
4,8 out of 5 stars (281 Bewertungen)

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Inhaltsangabe

New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.

Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.

Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

©2017 Donald Miller (P)2017 Thomas Nelson Publishers

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  • Gesamt
    5 out of 5 stars
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    5 out of 5 stars

inspiring

this book totally absorbed me in a very positive sense. i can highly recommend it if you feel you do not succeed in formulating a message the way you really want it to be! it motivates you to work on it!

3 Leute fanden das hilfreich

  • Gesamt
    5 out of 5 stars
  • Sprecher
    5 out of 5 stars
  • Geschichte
    5 out of 5 stars

Must listen for every marketer!

Amazing insights put very clear and actionable. Every marketer has to listen and just replicate.

2 Leute fanden das hilfreich

  • Gesamt
    5 out of 5 stars
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  • Lua
  • 23.08.2020

great book

great book, learned a lot. not just about marketing but about how advertising might be effecting me. the tips are spot on and i respect the writers desire to love and serve his customer. very valuable!

  • Gesamt
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

very good

liked it very much, gave me the right Inspiration to go on with my projects

  • Gesamt
    5 out of 5 stars
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    5 out of 5 stars

Mindblowing

It’s incredible how good this Book is. It shows you how you can structure your sales and building your brand.

  • Gesamt
    3 out of 5 stars
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    3 out of 5 stars
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    3 out of 5 stars

Rational individual

Content is based on the theory of the rational individual, therefore it is limited in its Impact as it reduces humans to mostly acting on what is best for them. The 7 steps are yet still great to work with if you base it on a more complex theory of the human who is here to give. Could have fit into a 1/2 Audio.

  • Gesamt
    5 out of 5 stars
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Outstanding audio book, delivering huge value!

This was one of the most valuable audio books I have ever listened to. Highly recommend it!

  • Gesamt
    5 out of 5 stars
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    5 out of 5 stars

Best business/startup book on Audible!

I went through a bunch of startup and business management books on Audible, most were really good but this one is so far by far the best: It's more of a tutorial than a book, with a multi-step plan for how to built a successful marketing story. In short: focus your marketing story on the customer's true needs and desires instead of focusing on your business, then translate that into an effective website and HR tool. The speaker is way too slow but that doesn't matter as you can listen to the book at 1.5-2.0x the normal speed which is then also a very manageable duration to listen to.

  • Gesamt
    5 out of 5 stars
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great book for business owners

great book for anyone who wants to grow their business by a good description of your services

  • Gesamt
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So much good stuff here

I will gain magnitudes more from what I paid from what I learned. The narrative descriptions also helped me write a talk.