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    Inhaltsangabe

    Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas (business people, teachers, politicians, journalists, and others) struggle to make their ideas "stick".

    Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle", using the "Velcro Theory of Memory", and creating "curiosity gaps".

    In this indispensable guide, we discover that sticky messages of all kinds (from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship, to a new-product vision at Sony) draw their power from the same six traits.

    Made to Stick is a book that will transform the way you communicate ideas. It includes a fast-paced tour of success stories (and failures), such as the Nobel Prize-winning scientist who drank a glass full of bacteria to prove a point about stomach ulcers, the charities who make use of "the Mother Teresa Effect", and the elementary school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas and tells us how we can apply these rules to making our own messages stick.

    ©2006 Chip Heath and Dan Heath (P)2007 Random House, Inc.

    Kritikerstimmen

    "An entertaining, practical guide to effective communication. Fun...and solidly researched." ( Publishers Weekly)

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    • Gesamt
      5 out of 5 stars
    • Sprecher
      5 out of 5 stars
    • Geschichte
      5 out of 5 stars

    Fascinating and highly concrete

    Everyone who needs to present an important idea in his life to other people should take the time read or hear this book.
    Good communication is hard. This book helped me to think about my topic from a other angle. It helped me handling "the curse of knowledge"!

    1 Person fand das hilfreich

    • Gesamt
      3 out of 5 stars
    • Sprecher
      3 out of 5 stars
    • Geschichte
      4 out of 5 stars

    Great book but tiring to read

    This book has the right ingredients for what I was looking for as someone who has to make a pitch to investors. Unfortunately this could have perfectly fit in one chapter. 10% substance 90% story examples.

    1 Person fand das hilfreich

    • Gesamt
      5 out of 5 stars
    • Sprecher
      5 out of 5 stars
    • Geschichte
      5 out of 5 stars

    Insightful & not boring

    It was plaseure. Some of the mentioned stories are nice to share with friends - even small talk at the party.