• Lead Balloon - Public Relations, Marketing and Strategic Communications Stories

  • Von: Dusty Weis
  • Podcast
Lead Balloon - Public Relations, Marketing and Strategic Communications Stories Titelbild

Lead Balloon - Public Relations, Marketing and Strategic Communications Stories

Von: Dusty Weis
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  • Inhaltsangabe

  • Compelling tales from the world of public relations, marketing and branding, told by the well-meaning communications professionals who lived them. On Lead Balloon, professional communicators share tales of the do-or-die situations that defined their creative careers—how they planned for the unexpected, how they navigated high-profile crises, and what they learned in the process. With immersive storytelling and a wry sense of humor, host Dusty Weis revisits epic PR disasters, intense communications scenarios, professional inflection points and notable campaigns we all remember, and usually finds a reason to chuckle. Because sometimes, there are important lessons to be learned from someone else's worst day. And sometimes, it's just more convenient than group therapy. Lead Balloon is an award-winning program for strategic communicators and content creators, named by Adweek as "Marketing Podcast of the Year," nominated for a Webby award and nominated for "Best Business Podcast" in the Podcast Academy awards. Tune in monthly for new episodes. Visit podcampmedia.com/leadballoon to learn more.
    ©2024 by Podcamp Media
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  • BONUS: Literally, the Grammar-Nerdiest Conversation You'll Ever Hear, with Dr. Valerie Fridland

    BONUS: Literally, the Grammar-Nerdiest Conversation You'll Ever Hear, with Dr. Valerie Fridland
    Jan 17 2024
    Sociolinguist Dr. Valerie Fridland says we need to relax about the changing nature of language. In her book, "Like, Literally Dude: Arguing for the Good in Bad English," she notes that language has always evolved. Every generation adds its own spin, and the English language is almost unrecognizable from what was spoken centuries ago. And for the most part, we agree. But Dusty thinks there's a *figurative* line in the sand that should never be crossed: the corruption of the word "literally" in modern English. We talked to Dr. Fridland for episode 43 of this podcast, where she gave us a brief history of how slang evolves, and why it’s a bad idea for brands to try and co-opt it. And she was so informative and wonderful and fun to talk to. But, in this clip that we didn’t have a place for in the episode, Dusty still had to press her about her stance on the word “literally.”  Is Dusty just being a stick-in-the-mud? Or do we need to hold the line on "literally?" Learn more about your ad choices. Visit megaphone.fm/adchoices
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    15 Min.
  • 50. Grumpy Cat, the Sound of Freedom, Watergate and More: A Look Back and a Look at What's Next

    50. Grumpy Cat, the Sound of Freedom, Watergate and More: A Look Back and a Look at What's Next
    Dec 27 2023
    When you're working with high-profile people in fields like PR, marketing and branding, things are always changing. History gets uncovered. New information comes to light that changes everything. And sometimes an opportunity comes along to learn just a little bit more about a topic of interest. So in this episode, we're revisiting three separate tales from Lead Balloon’s four-year run to dig deeper, uncovering some new "holy crap" moments that we never saw coming. From episode one, we find out how the manager for world-famous-Internet-meme-Grumpy-Cat feels about being cast as the villain on our podcast. From episode 13, how the Harmon Brothers agency, creators of the viral video ads for the Squatty Potty, have become involved with the rightwing-conspiracy-fueled media landscape of the "Sound of Freedom" film, distributed by Angel Studios, that made headlines in 2023. We also learn that they're working on an eyebrow-raising marketing/entertainment crossover called Homestead, based on the Black Autumn book series. And, we dig in to their other past projects, including Covenant Eyes and VidAngel. And from episode 40, Dwight Chapin—who served in the Nixon administration and did prison time as part of the Watergate scandal—talks about how he punked Nelson Rockefeller at a political press conference, and shares his sincere regrets about his time in politics.  Plus, we're joined by our old friends, marketer and strategist Kyle Brown and Andrew Julian, senior sports editor for the Messenger, to talk about what's next for Lead Balloon as a podcast. Cheers to 50 episodes, everyone. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    51 Min.
  • 49. How I Almost Got Fired in My 1st Week in PR, and the Important Life Lessons I Learned

    49. How I Almost Got Fired in My 1st Week in PR, and the Important Life Lessons I Learned
    Nov 29 2023
    At the end of his first week working in public relations, Lead Balloon host Dusty Weis did something so dumb, he could have been fired on the spot. During a meeting with one of his new bosses, prominent Milwaukee politician Jim Bohl, Dusty made a bad assumption and recklessly insulted Jim to his face. Dusty wasn't fired, and the pair went on to work well together at City Hall for five years. But they never again spoke about what was said on that fateful day in 2012. That is, until the launch of Lead Balloon, when they recorded this important conversation about making mistakes, forgiveness and leadership. So in this remastered early episode of Lead Balloon, Dusty recounts the hilarious tale of the dumbest thing he ever did, with the help of colleague Ken Leiviska. Then, he and Jim Bohl revisit the insult to note some important lessons for media professionals transitioning into a career in political PR. And finally, Dusty checks in with two other City Hall officials, city clerk Jim Owczarski and public information manager Bill Arnold, to see just how close he actually came to getting fired in his first week on the job. Don't forget, I could really use your feedback about the future of the show. Please take the survey at podcampmedia.com/survey Learn more about your ad choices. Visit megaphone.fm/adchoices
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    47 Min.
Marketing & Vertrieb Ökonomie Geschichte Politik & Regierungen Sozialwissenschaften
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