Are you a local business owner or local marketer? Learn how to grow locally with Mike Forgie on the latest Pest Control SEO Podcast. Favorite Advertising Platforms: The discussion started with a comparison of different advertising platforms. Mike, one of the participants, mentioned that Google Search, particularly local service ads, map pack ads, and organic results, is his favorite platform. He prefers these over YouTube pre-roll ads, which he sees as more suitable for certain industries like auto dealerships. Advertising Goals: Both participants agreed on the importance of achieving a return on investment (ROI) with advertising efforts. They emphasized the significance of targeting bottom-of-funnel buyers who are ready to make a purchase rather than those in the awareness stage. Advertising Platforms for Different Industries: The conversation touched on how different industries may benefit from specific advertising platforms. For instance, Facebook ads were deemed suitable for branding and remarketing, while local service ads on Google were recommended for local businesses due to their cost-effectiveness and guaranteed leads. SEO and Its Value: The conversation delved into the importance of search engine optimization (SEO) for local businesses. While acknowledging the value of SEO for building topical authority, Mike emphasized the primary goal of ranking for keywords that directly address potential customers' needs. Actionable Steps for Local Business Owners: The participants discussed actionable steps for local business owners just starting out in digital marketing. They recommended tools like Screaming Frog and GTmetrix to assess website performance and identify areas for improvement. Additionally, they suggested seeking help from specialists or agencies to address SEO and digital marketing needs effectively. Empowering Local Businesses: Both participants expressed a passion for empowering local businesses through digital marketing. They highlighted the potential to compete with larger corporations by leveraging available tools and platforms, emphasizing the importance of understanding how Google perceives their websites. Overall, the conversation provided valuable insights into digital marketing strategies tailored to the needs of local businesses, emphasizing the importance of ROI-driven advertising, SEO optimization, and strategic platform selection. Are you a local business owner or local marketer? Learn exactly how to do XYZ. Mike Forgie Links: LinkedIn: https://www.linkedin.com/in/michaelforgie/ Website: https://nextstepconnect.com Danny Leibrandt Links: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Instagram: https://instagram.com/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt TikTok: https://tiktok.com/@dannyleibrandt Pinterest: https://pinterest.com/dannyleibrandt58/ YouTube: https://youtube.com/@DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO Socials: Facebook: https://facebook.com/PestCoSEO/ LinkedIn: https://linkedin.com/company/pestcontrolseo/ Instagram: https://instagram.com/pestcontrolseo Twitter: https://twitter.com/@pestcoseo TikTok: https://tiktok.com/@pestcontrolseo Pinterest: https://pinterest.com/pestcoseo/ YouTube: https://youtube.com/@PestControlSEO More Pest Control SEO: All Podcast Platforms: https://podcasters.spotify.com/pod/show/pestcontrolseo Google Business Profile: https://maps.app.goo.gl/2P5dmRqu4T4q35cq8 Leave a Review: https://g.page/r/CWw_1-pP6iu7EBM/review Book SEO Audit: https://calendly.com/dannyleibrandt/audit Visit Website: https://pestcontrolseo.com #localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo

Are you a local business owner or agency owner? Raphael Sterk reveals everything you need to know about Google Ads in this podcast. The discussion primarily revolved around digital marketing strategies, particularly focusing on Google Ads, for pest control companies. The conversation covered various aspects of running effective ad campaigns, including campaign setup, optimization techniques, and key metrics to monitor. Campaign Setup: The importance of setting up campaigns targeting different stages of the sales funnel was emphasized, including top-of-funnel, middle-of-funnel, and bottom-of-funnel ads. Top-of-funnel ads might focus on general pest-related queries, while middle and bottom-of-funnel ads would target more specific service-related queries. Optimization Techniques: Weekly optimization of campaigns was recommended, especially in the initial stages, to ensure budget allocation is balanced and effective. Optimization involves monitoring key metrics such as cost per lead (CPA), conversion rates, and where the budget is being spent, then making adjustments accordingly. It was advised to avoid making too many changes too quickly, as it can be challenging to gauge the effectiveness of optimizations without giving them time to take effect. Key Metrics to Monitor: The focus was on monitoring costs, CPAs, and conversion rates to ensure efficient use of budget and maximize return on investment (ROI). While metrics like quality score were mentioned, the emphasis was on practical metrics that directly impact campaign performance and ROI.

Challenges and Solutions: Challenges such as competitors bidding on brand terms were highlighted, emphasizing the importance of protecting brand keywords to ensure potential customers land on the intended website. The conversation touched on the complexity of tying digital marketing efforts directly to revenue for service-based businesses like pest control companies, where lead quality and conversion processes play significant roles. Authorship and Resources: The conversation briefly touched on the experience of publishing a book on digital marketing careers, aimed at helping individuals enter the industry more efficiently. There was mention of an upcoming ebook focused on Google Ads for pest control businesses, providing valuable insights and tools to improve campaign performance. Overall, the conversation provided valuable insights into the nuances of running effective Google Ads campaigns for pest control businesses, emphasizing the importance of strategic planning, continuous optimization, and adapting strategies based on performance data. Raphael Sterk links: LinkedIn: https://www.linkedin.com/in/raphael-sterk-268927249/ Website: https://pestsadsagency.com Pest Control SEO Socials: Facebook: https://facebook.com/PestCoSEO/ LinkedIn: https://linkedin.com/company/pestcontrolseo/ Instagram: https://instagram.com/pestcontrolseo Twitter: https://twitter.com/@pestcoseo TikTok: https://tiktok.com/@pestcontrolseo Pinterest: https://pinterest.com/pestcoseo/ Pest Control SEO Podcast Platforms: YouTube: https://youtube.com/playlist?list=PLCUcoX0TiCTabYcrZq4iFqOI_MfMRuQAi&feature=shared Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/pest-control-seo-podcast Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-seo-podcast/id1741176782 iHeartRadio: https://www.iheart.com/podcast/167301006/ Overcast: https://overcast.fm/itunes1741176782 Pocket Casts: https://pca.st/umtx3sv5 Did you find this podcast valuable? Leave us a review: https://g.page/r/CWw_1-pP6iu7EBM/review Are you a pest control company owner looking to grow? Book a call now: https://calendly.com/dannyleibrandt/audit Want to learn more about our agency? Visit our website: https://pestcontrolseo.com #localseo #localbusiness #localmarketing #seo #marketing

Are you a local business owner or local SEO? Watch our latest podcast with Dennis Yu for expert insights on SEO, AI, and local business.

We started by discussing the prevalence of AI in content creation and SEO strategies, noting that some individuals and agencies are using AI to generate large volumes of content and backlinks in an attempt to manipulate search engine rankings. However, we highlighted that Google has been cracking down on such practices, and the use of AI is making it increasingly difficult to engage in black hat SEO tactics.The conversation then shifted to the role of Google's quality raters, who manually evaluate search results to ensure they align with Google's guidelines. It was revealed that Google has significantly reduced the number of human quality raters in favor of using AI algorithms to perform this task more efficiently. This transition has led to faster identification and penalization of websites that violate Google's guidelines.We delved into the concept of tokens in AI language models like ChatGPT, explaining that tokens represent individual words or units of text in a model's input and output. This understanding helps contextualize the processing cost and capabilities of these models.The discussion expanded to encompass the evolution of search engine result pages (SERPs), which now include various features beyond traditional blue links, such as featured snippets, videos, images, and social media posts. We emphasized the importance of optimizing content for these diverse SERP features to enhance visibility and engagement.Furthermore, we explored the significance of schema markup in organizing and categorizing content for search engines, facilitating the creation of knowledge graphs that contextualize search queries and deliver relevant results.The conversation highlighted the need for businesses, including pest control companies, to adapt their SEO strategies to encompass content creation and optimization across multiple platforms, including social media, YouTube, LinkedIn, and more. Repurposing content and ensuring consistent messaging across these platforms can reinforce a business's authority and relevance in its industry.We discussed the concept of "dollar a day" advertising as a cost-effective method for testing and promoting content across various platforms, allowing businesses to identify high-performing content and allocate resources accordingly.Finally, we underscored the importance of businesses taking ownership of their marketing efforts by understanding key metrics, holding marketing teams or agencies accountable, and making informed decisions to drive growth effectively.In summary, the conversation provided insights into the evolving landscape of AI-driven SEO, the importance of optimizing content for diverse SERP features, the role of schema markup in enhancing search visibility, and strategies for businesses to maximize their online presence and drive growth. Dennis Yu links: LinkedIn: https://www.linkedin.com/in/dennisyu/ Twitter: https://twitter.com/dennisyu Facebook: https://www.facebook.com/dennisyu Instagram: https://www.instagram.com/dennis.yu/ Website: https://dennisyu.com/ Pest Control SEO links: Facebook: https://facebook.com/PestCoSEO/ LinkedIn: https://linkedin.com/company/pestcontrolseo/ Instagram: https://instagram.com/pestcontrolseo Twitter: https://twitter.com/@pestcoseo TikTok: https://tiktok.com/@pestcontrolseo Pinterest: https://pinterest.com/pestcoseo/ Website: https://pestcontrolseo.com Did you find this video valuable? Leave us a review! https://g.page/r/CWw_1-pP6iu7EBM/review Are you a pest control company owner? Book an audit now! https://calendly.com/dannyleibrandt/audit #localseo #localbusiness #localmarketing