Are you a local business owner or local marketer? Learn how to grow locally with Mike Forgie on the latest Pest Control SEO Podcast. Favorite Advertising Platforms: The discussion started with a comparison of different advertising platforms. Mike, one of the participants, mentioned that Google Search, particularly local service ads, map pack ads, and organic results, is his favorite platform. He prefers these over YouTube pre-roll ads, which he sees as more suitable for certain industries like auto dealerships. Advertising Goals: Both participants agreed on the importance of achieving a return on investment (ROI) with advertising efforts. They emphasized the significance of targeting bottom-of-funnel buyers who are ready to make a purchase rather than those in the awareness stage. Advertising Platforms for Different Industries: The conversation touched on how different industries may benefit from specific advertising platforms. For instance, Facebook ads were deemed suitable for branding and remarketing, while local service ads on Google were recommended for local businesses due to their cost-effectiveness and guaranteed leads. SEO and Its Value: The conversation delved into the importance of search engine optimization (SEO) for local businesses. While acknowledging the value of SEO for building topical authority, Mike emphasized the primary goal of ranking for keywords that directly address potential customers' needs. Actionable Steps for Local Business Owners: The participants discussed actionable steps for local business owners just starting out in digital marketing. They recommended tools like Screaming Frog and GTmetrix to assess website performance and identify areas for improvement. Additionally, they suggested seeking help from specialists or agencies to address SEO and digital marketing needs effectively. Empowering Local Businesses: Both participants expressed a passion for empowering local businesses through digital marketing. They highlighted the potential to compete with larger corporations by leveraging available tools and platforms, emphasizing the importance of understanding how Google perceives their websites. Overall, the conversation provided valuable insights into digital marketing strategies tailored to the needs of local businesses, emphasizing the importance of ROI-driven advertising, SEO optimization, and strategic platform selection. Are you a local business owner or local marketer? Learn exactly how to do XYZ. Mike Forgie Links: LinkedIn: https://www.linkedin.com/in/michaelforgie/ Website: https://nextstepconnect.com Danny Leibrandt Links: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Instagram: https://instagram.com/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt TikTok: https://tiktok.com/@dannyleibrandt Pinterest: https://pinterest.com/dannyleibrandt58/ YouTube: https://youtube.com/@DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO Socials: Facebook: https://facebook.com/PestCoSEO/ LinkedIn: https://linkedin.com/company/pestcontrolseo/ Instagram: https://instagram.com/pestcontrolseo Twitter: https://twitter.com/@pestcoseo TikTok: https://tiktok.com/@pestcontrolseo Pinterest: https://pinterest.com/pestcoseo/ YouTube: https://youtube.com/@PestControlSEO More Pest Control SEO: All Podcast Platforms: https://podcasters.spotify.com/pod/show/pestcontrolseo Google Business Profile: https://maps.app.goo.gl/2P5dmRqu4T4q35cq8 Leave a Review: https://g.page/r/CWw_1-pP6iu7EBM/review Book SEO Audit: https://calendly.com/dannyleibrandt/audit Visit Website: https://pestcontrolseo.com #localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo