This podcast is a comprehensive discussion between Danny Leibrandt, the founder of Pest Control SEO, and Greg Gifford, a seasoned local SEO expert with over 20 years of experience. Here’s a summary: Introduction & Background: Danny introduces Greg, highlighting his extensive background and expertise in SEO, especially with local businesses. Greg started his journey as a Flash designer before transitioning into SEO, eventually becoming an authority in the field. Evolution of SEO: Greg explains how SEO has evolved over the past 20 years. Initially, ranking relied heavily on keywords and backlinks, but Google’s algorithms have since grown more sophisticated. Today, it’s crucial to have comprehensive, quality content that answers customer questions and demonstrates expertise. Practical Local SEO Advice: For small businesses starting with SEO, Greg advises understanding the rationale behind optimization techniques rather than just following a checklist. Tailoring strategies based on location and competition is crucial. He emphasizes the importance of single-topic, location-specific service pages that comprehensively address customer concerns. The structure of internal linking should be like a pyramid, guiding users down the customer journey and avoiding confusion. Outbound linking should only be used when relevant to the user experience and not for SEO purposes. Building Local Backlinks: Greg provides practical strategies for obtaining local backlinks, such as engaging with the community, sponsoring events, and collaborating with customers. He stresses avoiding paid links as they often don’t result in meaningful local relevance. Future of Local SEO: Google’s fight against spam remains a primary focus. Despite AI innovations, Greg believes local SEO will continue to be vital due to the need for localized search results. He also mentions the potential of Google Lens and augmented reality in providing a richer user experience. Content Strategy: Blogs are vital for covering top and middle-of-the-funnel queries that can establish early customer engagement. Providing helpful information that addresses the questions potential clients are likely to have helps establish credibility and trust. Speaking & Conferences: Greg shares his journey into public speaking, emphasizing that authenticity and preparation are essential to engaging audiences. He’s traveled globally for speaking engagements, which have bolstered his visibility and strengthened his reputation. Conclusion: Overall, the conversation provides valuable insights into the complexities and nuances of local SEO, emphasizing that a comprehensive strategy tailored to individual businesses is essential for success. Greg Gifford, COO of SearchLab Digital: Twitter: https://twitter.com/GregGifford Facebook: https://www.facebook.com/greg.gifford LinkedIn: https://www.linkedin.com/in/greggifford/ Website: https://searchlabdigital.com Danny Leibrandt, Founder of Pest Control SEO: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Instagram: https://instagram.com/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt TikTok: https://tiktok.com/@dannyleibrandt YouTube: https://youtube.com/@DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: Facebook: https://facebook.com/PestCoSEO/ LinkedIn: https://linkedin.com/company/pestcontrolseo/ Instagram: https://instagram.com/pestcontrolseo Twitter: https://twitter.com/@pestcoseo TikTok: https://tiktok.com/@pestcontrolseo Pinterest: https://pinterest.com/pestcoseo/ YouTube: https://youtube.com/@PestControlSEO Podcast: https://podcasters.spotify.com/pod/show/pestcontrolseo Google Business Profile: https://maps.app.goo.gl/2P5dmRqu4T4q35cq8 Leave a Review: https://g.page/r/CWw_1-pP6iu7EBM/review Visit Website: https://pestcontrolseo.com #localmarketing #localbusiness #localseo #seo #marketing

In this episode of The Pest Control SEO Podcast, Danny Leibrandt, founder of Pest Control SEO, hosts Dennis Yu, a digital marketing expert and Danny's mentor. The discussion is centered on leveraging digital marketing for local businesses, especially in the pest control industry. Both hosts are traveling to a conference in Seattle where they are scheduled to speak. Dennis, who has a background in engineering, emphasizes the importance of measurable and clear standards in digital marketing. He shares his insights on auditing local businesses and e-commerce brands, looking particularly at the reputation and reliability of the business from an SEO perspective. Dennis explains that the E-E-A-T (Experience, Expertise, Authority, Trust) principle is crucial when auditing businesses. The conversation shifts to how businesses can amplify what works best for them instead of chasing new, untested strategies. Dennis advises focusing on strategies that have proven effective in driving business, using the example of Tommy Melo who has effectively used branding to grow his business across multiple states. Dennis also discusses the importance of offline marketing strategies like TV commercials and billboards, noting that they are very effective when a business has a strong existing brand and good customer service. He mentions that businesses with a broader regional presence benefit more from such strategies. Further, Dennis talks about building a strong brand and reputation management. He stresses that a brand is shaped by the sum of all interactions a business has with its customers, community, and employees. For businesses facing reputation issues, he advises addressing the root operational problems rather than just the symptoms. The hosts dive into practical strategies for local businesses to build and protect their brands. Dennis suggests creating content that connects with local culture and businesses, reinforcing authenticity and trustworthiness in the eyes of both consumers and search engines. Dennis and Danny discuss various digital marketing tools and strategies, including the importance of Local Services Ads (LSAs) and how they integrate with Google My Business profiles. Dennis clarifies common misconceptions about LSAs and emphasizes the importance of quality reviews and prompt responses to inquiries. Throughout the podcast, the overarching theme is about leveraging digital marketing in a measurable, sustainable way that aligns with business goals and customer expectations. The discussion wraps up with a call to action for listeners to consider a free SEO audit offered by Danny. Dennis Yu, Founder of Blitz Metrics: LinkedIn: https://www.linkedin.com/in/dennisyu/ Facebook: https://www.facebook.com/dennisyu Twitter: https://twitter.com/dennisyu Website: https://dennisyu.com Website: https://blitzmetrics.com/ Danny Leibrandt, Founder of Pest Control SEO: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Instagram: https://instagram.com/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt TikTok: https://tiktok.com/@dannyleibrandt YouTube: https://youtube.com/@DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: Facebook: https://facebook.com/PestCoSEO/ LinkedIn: https://linkedin.com/company/pestcontrolseo/ Instagram: https://instagram.com/pestcontrolseo Twitter: https://twitter.com/@pestcoseo TikTok: https://tiktok.com/@pestcontrolseo Pinterest: https://pinterest.com/pestcoseo/ YouTube: https://youtube.com/@PestControlSEO Podcast: https://podcasters.spotify.com/pod/show/pestcontrolseo Google Business Profile: https://maps.app.goo.gl/2P5dmRqu4T4q35cq8 Visit Website: https://pestcontrolseo.com Are you a pest control company owner? Book a free SEO Audit: https://calendly.com/dannyleibrandt/audit #localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing

Are you a local business owner or local marketer? Learn how to grow locally with Mike Forgie on the latest Pest Control SEO Podcast. Favorite Advertising Platforms: The discussion started with a comparison of different advertising platforms. Mike, one of the participants, mentioned that Google Search, particularly local service ads, map pack ads, and organic results, is his favorite platform. He prefers these over YouTube pre-roll ads, which he sees as more suitable for certain industries like auto dealerships. Advertising Goals: Both participants agreed on the importance of achieving a return on investment (ROI) with advertising efforts. They emphasized the significance of targeting bottom-of-funnel buyers who are ready to make a purchase rather than those in the awareness stage. Advertising Platforms for Different Industries: The conversation touched on how different industries may benefit from specific advertising platforms. For instance, Facebook ads were deemed suitable for branding and remarketing, while local service ads on Google were recommended for local businesses due to their cost-effectiveness and guaranteed leads. SEO and Its Value: The conversation delved into the importance of search engine optimization (SEO) for local businesses. While acknowledging the value of SEO for building topical authority, Mike emphasized the primary goal of ranking for keywords that directly address potential customers' needs. Actionable Steps for Local Business Owners: The participants discussed actionable steps for local business owners just starting out in digital marketing. They recommended tools like Screaming Frog and GTmetrix to assess website performance and identify areas for improvement. Additionally, they suggested seeking help from specialists or agencies to address SEO and digital marketing needs effectively. Empowering Local Businesses: Both participants expressed a passion for empowering local businesses through digital marketing. They highlighted the potential to compete with larger corporations by leveraging available tools and platforms, emphasizing the importance of understanding how Google perceives their websites. Overall, the conversation provided valuable insights into digital marketing strategies tailored to the needs of local businesses, emphasizing the importance of ROI-driven advertising, SEO optimization, and strategic platform selection. Are you a local business owner or local marketer? Learn exactly how to do XYZ. Mike Forgie Links: LinkedIn: https://www.linkedin.com/in/michaelforgie/ Website: https://nextstepconnect.com Danny Leibrandt Links: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Instagram: https://instagram.com/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt TikTok: https://tiktok.com/@dannyleibrandt Pinterest: https://pinterest.com/dannyleibrandt58/ YouTube: https://youtube.com/@DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO Socials: Facebook: https://facebook.com/PestCoSEO/ LinkedIn: https://linkedin.com/company/pestcontrolseo/ Instagram: https://instagram.com/pestcontrolseo Twitter: https://twitter.com/@pestcoseo TikTok: https://tiktok.com/@pestcontrolseo Pinterest: https://pinterest.com/pestcoseo/ YouTube: https://youtube.com/@PestControlSEO More Pest Control SEO: All Podcast Platforms: https://podcasters.spotify.com/pod/show/pestcontrolseo Google Business Profile: https://maps.app.goo.gl/2P5dmRqu4T4q35cq8 Leave a Review: https://g.page/r/CWw_1-pP6iu7EBM/review Book SEO Audit: https://calendly.com/dannyleibrandt/audit Visit Website: https://pestcontrolseo.com #localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo

Are you a local business owner or agency owner? Raphael Sterk reveals everything you need to know about Google Ads in this podcast. The discussion primarily revolved around digital marketing strategies, particularly focusing on Google Ads, for pest control companies. The conversation covered various aspects of running effective ad campaigns, including campaign setup, optimization techniques, and key metrics to monitor. Campaign Setup: The importance of setting up campaigns targeting different stages of the sales funnel was emphasized, including top-of-funnel, middle-of-funnel, and bottom-of-funnel ads. Top-of-funnel ads might focus on general pest-related queries, while middle and bottom-of-funnel ads would target more specific service-related queries. Optimization Techniques: Weekly optimization of campaigns was recommended, especially in the initial stages, to ensure budget allocation is balanced and effective. Optimization involves monitoring key metrics such as cost per lead (CPA), conversion rates, and where the budget is being spent, then making adjustments accordingly. It was advised to avoid making too many changes too quickly, as it can be challenging to gauge the effectiveness of optimizations without giving them time to take effect. Key Metrics to Monitor: The focus was on monitoring costs, CPAs, and conversion rates to ensure efficient use of budget and maximize return on investment (ROI). While metrics like quality score were mentioned, the emphasis was on practical metrics that directly impact campaign performance and ROI.

Challenges and Solutions: Challenges such as competitors bidding on brand terms were highlighted, emphasizing the importance of protecting brand keywords to ensure potential customers land on the intended website. The conversation touched on the complexity of tying digital marketing efforts directly to revenue for service-based businesses like pest control companies, where lead quality and conversion processes play significant roles. Authorship and Resources: The conversation briefly touched on the experience of publishing a book on digital marketing careers, aimed at helping individuals enter the industry more efficiently. There was mention of an upcoming ebook focused on Google Ads for pest control businesses, providing valuable insights and tools to improve campaign performance. Overall, the conversation provided valuable insights into the nuances of running effective Google Ads campaigns for pest control businesses, emphasizing the importance of strategic planning, continuous optimization, and adapting strategies based on performance data. Raphael Sterk links: LinkedIn: https://www.linkedin.com/in/raphael-sterk-268927249/ Website: https://pestsadsagency.com Pest Control SEO Socials: Facebook: https://facebook.com/PestCoSEO/ LinkedIn: https://linkedin.com/company/pestcontrolseo/ Instagram: https://instagram.com/pestcontrolseo Twitter: https://twitter.com/@pestcoseo TikTok: https://tiktok.com/@pestcontrolseo Pinterest: https://pinterest.com/pestcoseo/ Pest Control SEO Podcast Platforms: YouTube: https://youtube.com/playlist?list=PLCUcoX0TiCTabYcrZq4iFqOI_MfMRuQAi&feature=shared Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/pest-control-seo-podcast Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-seo-podcast/id1741176782 iHeartRadio: https://www.iheart.com/podcast/167301006/ Overcast: https://overcast.fm/itunes1741176782 Pocket Casts: https://pca.st/umtx3sv5 Did you find this podcast valuable? Leave us a review: https://g.page/r/CWw_1-pP6iu7EBM/review Are you a pest control company owner looking to grow? Book a call now: https://calendly.com/dannyleibrandt/audit Want to learn more about our agency? Visit our website: https://pestcontrolseo.com #localseo #localbusiness #localmarketing #seo #marketing

Are you a local business owner or local SEO? Watch our latest podcast with Dennis Yu for expert insights on SEO, AI, and local business.

We started by discussing the prevalence of AI in content creation and SEO strategies, noting that some individuals and agencies are using AI to generate large volumes of content and backlinks in an attempt to manipulate search engine rankings. However, we highlighted that Google has been cracking down on such practices, and the use of AI is making it increasingly difficult to engage in black hat SEO tactics.The conversation then shifted to the role of Google's quality raters, who manually evaluate search results to ensure they align with Google's guidelines. It was revealed that Google has significantly reduced the number of human quality raters in favor of using AI algorithms to perform this task more efficiently. This transition has led to faster identification and penalization of websites that violate Google's guidelines.We delved into the concept of tokens in AI language models like ChatGPT, explaining that tokens represent individual words or units of text in a model's input and output. This understanding helps contextualize the processing cost and capabilities of these models.The discussion expanded to encompass the evolution of search engine result pages (SERPs), which now include various features beyond traditional blue links, such as featured snippets, videos, images, and social media posts. We emphasized the importance of optimizing content for these diverse SERP features to enhance visibility and engagement.Furthermore, we explored the significance of schema markup in organizing and categorizing content for search engines, facilitating the creation of knowledge graphs that contextualize search queries and deliver relevant results.The conversation highlighted the need for businesses, including pest control companies, to adapt their SEO strategies to encompass content creation and optimization across multiple platforms, including social media, YouTube, LinkedIn, and more. Repurposing content and ensuring consistent messaging across these platforms can reinforce a business's authority and relevance in its industry.We discussed the concept of "dollar a day" advertising as a cost-effective method for testing and promoting content across various platforms, allowing businesses to identify high-performing content and allocate resources accordingly.Finally, we underscored the importance of businesses taking ownership of their marketing efforts by understanding key metrics, holding marketing teams or agencies accountable, and making informed decisions to drive growth effectively.In summary, the conversation provided insights into the evolving landscape of AI-driven SEO, the importance of optimizing content for diverse SERP features, the role of schema markup in enhancing search visibility, and strategies for businesses to maximize their online presence and drive growth. Dennis Yu links: LinkedIn: https://www.linkedin.com/in/dennisyu/ Twitter: https://twitter.com/dennisyu Facebook: https://www.facebook.com/dennisyu Instagram: https://www.instagram.com/dennis.yu/ Website: https://dennisyu.com/ Pest Control SEO links: Facebook: https://facebook.com/PestCoSEO/ LinkedIn: https://linkedin.com/company/pestcontrolseo/ Instagram: https://instagram.com/pestcontrolseo Twitter: https://twitter.com/@pestcoseo TikTok: https://tiktok.com/@pestcontrolseo Pinterest: https://pinterest.com/pestcoseo/ Website: https://pestcontrolseo.com Did you find this video valuable? Leave us a review! https://g.page/r/CWw_1-pP6iu7EBM/review Are you a pest control company owner? Book an audit now! https://calendly.com/dannyleibrandt/audit #localseo #localbusiness #localmarketing