In this episode of The Pest Control SEO Podcast, Danny Leibrandt, founder of Pest Control SEO, hosts Dennis Yu, a digital marketing expert and Danny's mentor. The discussion is centered on leveraging digital marketing for local businesses, especially in the pest control industry. Both hosts are traveling to a conference in Seattle where they are scheduled to speak. Dennis, who has a background in engineering, emphasizes the importance of measurable and clear standards in digital marketing. He shares his insights on auditing local businesses and e-commerce brands, looking particularly at the reputation and reliability of the business from an SEO perspective. Dennis explains that the E-E-A-T (Experience, Expertise, Authority, Trust) principle is crucial when auditing businesses. The conversation shifts to how businesses can amplify what works best for them instead of chasing new, untested strategies. Dennis advises focusing on strategies that have proven effective in driving business, using the example of Tommy Melo who has effectively used branding to grow his business across multiple states. Dennis also discusses the importance of offline marketing strategies like TV commercials and billboards, noting that they are very effective when a business has a strong existing brand and good customer service. He mentions that businesses with a broader regional presence benefit more from such strategies. Further, Dennis talks about building a strong brand and reputation management. He stresses that a brand is shaped by the sum of all interactions a business has with its customers, community, and employees. For businesses facing reputation issues, he advises addressing the root operational problems rather than just the symptoms. The hosts dive into practical strategies for local businesses to build and protect their brands. Dennis suggests creating content that connects with local culture and businesses, reinforcing authenticity and trustworthiness in the eyes of both consumers and search engines. Dennis and Danny discuss various digital marketing tools and strategies, including the importance of Local Services Ads (LSAs) and how they integrate with Google My Business profiles. Dennis clarifies common misconceptions about LSAs and emphasizes the importance of quality reviews and prompt responses to inquiries. Throughout the podcast, the overarching theme is about leveraging digital marketing in a measurable, sustainable way that aligns with business goals and customer expectations. The discussion wraps up with a call to action for listeners to consider a free SEO audit offered by Danny. Dennis Yu, Founder of Blitz Metrics: LinkedIn: https://www.linkedin.com/in/dennisyu/ Facebook: https://www.facebook.com/dennisyu Twitter: https://twitter.com/dennisyu Website: https://dennisyu.com Website: https://blitzmetrics.com/ Danny Leibrandt, Founder of Pest Control SEO: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Instagram: https://instagram.com/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt TikTok: https://tiktok.com/@dannyleibrandt YouTube: https://youtube.com/@DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: Facebook: https://facebook.com/PestCoSEO/ LinkedIn: https://linkedin.com/company/pestcontrolseo/ Instagram: https://instagram.com/pestcontrolseo Twitter: https://twitter.com/@pestcoseo TikTok: https://tiktok.com/@pestcontrolseo Pinterest: https://pinterest.com/pestcoseo/ YouTube: https://youtube.com/@PestControlSEO Podcast: https://podcasters.spotify.com/pod/show/pestcontrolseo Google Business Profile: https://maps.app.goo.gl/2P5dmRqu4T4q35cq8 Visit Website: https://pestcontrolseo.com Are you a pest control company owner? Book a free SEO Audit: https://calendly.com/dannyleibrandt/audit #localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing