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Words That Work
- Gesprochen von: Dr. Frank Luntz
- Spieldauer: 6 Std. und 16 Min.
- Kategorien: Wirtschaft & Karriere, Marketing & Vertrieb

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Nobody is in a better position to explain than Frank Luntz; he has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He tells us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart, because "satellite" was more cutting edge than "digital cable", and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness".
If you've ever wanted to talk your way out of a traffic ticket or talk your way into a raise, this audiobook's for you.
Kritikerstimmen
- Audie Award Winner, Business Information/Educational, 2008
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