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Inhaltsangabe

In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands.

In 1962, fresh out of business school, Phil Knight borrowed fifty dollars from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime-green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike's annual sales top $30 billion. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.

But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path to start his own business - a business that would be dynamic, different.

Knight details the many risks and daunting setbacks that stood between him and his dream - along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission and a deep belief in the spirit of sport, they built a brand that changed everything.

©2016 Phil Knight (P)2016 Simon & Schuster

Kritikerstimmen

"Narrator Norbert Leo Butz...infuses his delivery with drama and suspense, keeping the listener engaged with each chapter. Knight claims to be a shy introvert, but Butz isn't fooled, portraying the chairman as a straight-shooting, no-nonsense leader who keeps winning because he's relentless in his pursuit of success...." (AudioFile)

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  • Gesamt
    4 out of 5 stars
  • Sprecher
    4 out of 5 stars
  • Geschichte
    5 out of 5 stars

Simply Inspiring

Running to this book for 5 weeks was a great choice and a good time.

  • Gesamt
    5 out of 5 stars
  • Sprecher
    5 out of 5 stars
  • Geschichte
    5 out of 5 stars

Inspirational

It is such an inspirational book. It oozes with the fighting spirit of the nike founders.

  • Gesamt
    5 out of 5 stars
  • Sprecher
    5 out of 5 stars
  • Geschichte
    5 out of 5 stars

Just awesome!

I enjoyed this audio book a lot. Both speaker and story are just superb.
To sum it up:
Best audio book ever. Period.

  • Gesamt
    5 out of 5 stars
  • Sprecher
    5 out of 5 stars
  • Geschichte
    5 out of 5 stars

A must read

the speaker is amazing, the autobiography of the founder of one of the most creative Companies ever is very inspiring...this book is simply fabulous

  • Gesamt
    5 out of 5 stars
  • Sprecher
    5 out of 5 stars
  • Geschichte
    5 out of 5 stars

Inspirational

Never thought that one book can teach me so much! Highly recommended if you need inspiration and feel lost!

  • Gesamt
    5 out of 5 stars
  • Sprecher
    5 out of 5 stars
  • Geschichte
    5 out of 5 stars

great hear

great story but phil knight doesnt care very much for his employees as i heard. relentless effort for success

  • Gesamt
    5 out of 5 stars
  • Sprecher
    5 out of 5 stars
  • Geschichte
    5 out of 5 stars

Simply great

great story and speaker. one of the best audiobooks I have ever heard. for everbody who is interested in business and for everyone who simply wants to hear a good story.

  • Gesamt
    5 out of 5 stars
  • Sprecher
    5 out of 5 stars
  • Geschichte
    5 out of 5 stars

Super inspirierend

Toll, so tief in die Entstehungsgeschichte von Nike sowie die Gefühlswelt vom Gründer Knight einblicken zu dürfen.
Liefert viel Inspiration und Motivation, denn es zeigt: Business ist ein Marathon, nicht immer läuft es glatt sowie Geduld und Harte Arbeit zahlen sich aus!

  • Gesamt
    5 out of 5 stars
  • Sprecher
    5 out of 5 stars
  • Geschichte
    5 out of 5 stars

Best book about entrepreneurship I read in a while

Insightful and inspirational. The author walks you through the story of building an empire and you realize that regardless of the achievement everyone goes through similar struggles. Must read book for aspiring and non entrepreneurs

  • Gesamt
    5 out of 5 stars
  • Sprecher
    5 out of 5 stars
  • Geschichte
    5 out of 5 stars

lohnt sich

Erlaubt einen detaillierten und spannenden Einblick in die Geschichte von Nike. Der Anfang ist etwas schleppend aber dann geht es los.