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    Inhaltsangabe

    In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands.

    In 1962, fresh out of business school, Phil Knight borrowed fifty dollars from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime-green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike's annual sales top $30 billion. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.

    But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path to start his own business - a business that would be dynamic, different.

    Knight details the many risks and daunting setbacks that stood between him and his dream - along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission and a deep belief in the spirit of sport, they built a brand that changed everything.

    ©2016 Phil Knight (P)2016 Simon & Schuster

    Kritikerstimmen

    "Narrator Norbert Leo Butz...infuses his delivery with drama and suspense, keeping the listener engaged with each chapter. Knight claims to be a shy introvert, but Butz isn't fooled, portraying the chairman as a straight-shooting, no-nonsense leader who keeps winning because he's relentless in his pursuit of success...." (AudioFile)

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    Bewertung
    Gesamt
    • 5 out of 5 stars
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    Sprecher
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    • 4 Sterne
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    Geschichte
    • 5 out of 5 stars
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    • 1 Stern
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    Rezensionen - mit Klick auf einen der beiden Reiter können Sie die Quelle der Rezensionen bestimmen.

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    • Gesamt
      4 out of 5 stars
    • Sprecher
      4 out of 5 stars
    • Geschichte
      5 out of 5 stars

    Simply Inspiring

    Running to this book for 5 weeks was a great choice and a good time.

    1 Person fand das hilfreich

    • Gesamt
      5 out of 5 stars
    • Sprecher
      5 out of 5 stars
    • Geschichte
      5 out of 5 stars

    What a ride and a lesson!

    This book kept me relaxed and in parallel thinking the entire time! Who would know that behind the multi billion company is a man with strengths and weaknesses like the rest of us, a traveler and thinker and not just another shark...

    I recommend it to anyone who wants to learn about making something with their lives, not success necessarily but just something to be proud of. Lastly, worth pointing out that the story is well written and entertaining to a level that you just want to hear it all over again!

    • Gesamt
      3 out of 5 stars
    • Sprecher
      3 out of 5 stars
    • Geschichte
      3 out of 5 stars

    Repetitive and overall far too long!

    The final chapter and the beginning of the book were inspiring, interesting and really worth listening to. The main part was far too long, cumbersome at times and the reader was too monotonous for my taste. Still 3 stars!

    • Gesamt
      5 out of 5 stars
    • Sprecher
      5 out of 5 stars
    • Geschichte
      5 out of 5 stars

    One of the greatest Audio book's

    This is by far one of the best audio books that I have listened so far. Suberb story and very great speaker

    • Gesamt
      5 out of 5 stars
    • Sprecher
      5 out of 5 stars
    • Geschichte
      5 out of 5 stars

    just a beautiful story

    for me this was not so much of an inspirational then more a beutiful story about life. written by a reflective, intelligent seemingly guy. Surprisingly for an American story teller

    • Gesamt
      5 out of 5 stars
    • Sprecher
      5 out of 5 stars
    • Geschichte
      5 out of 5 stars

    Inspiring

    Amazing story, told in a great way. No self-agrandising, no false modesty of the author. Great read. Just do it ;)

    • Gesamt
      5 out of 5 stars
    • Sprecher
      5 out of 5 stars
    • Geschichte
      5 out of 5 stars

    Sehr inspirierende Geschichte

    Dieses Buch zeichnet sich für mich durch die unglaubliche Geschichte und das Durchhaltevermögen von Phil Knight und seinem Team aus.
    Wer klare Anleitungen, Anweisungen oder Tipps für ein großes Projekt sucht wird hier nicht fündig. Stattdessen ist es eine klar strukturierte Reflektion einer bewundernswerten Gründergeschichte.
    Liest/hört sich sehr gut!

    • Gesamt
      5 out of 5 stars
    • Sprecher
      5 out of 5 stars
    • Geschichte
      5 out of 5 stars

    great

    This is the story of Phil Knight. "Don't settle for a job, seek a calling." Together with his partner Bill Bowerman, his running coach, he assembled a fantastic team around him. The audio book is inspiring, it brings you the spirit of NIKE which I didn't know so well before. Besides it is very, very funny, and Norbert Leo Butz performs the audio book so that it is a joy listening to it.
    I can only recommend the audio book.

    • Gesamt
      5 out of 5 stars
    • Sprecher
      5 out of 5 stars
    • Geschichte
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    • Jan
    • 02.06.2020

    A tale of an crazy idea!

    I expected to hear more about Nike. I expected to hear more about the iconic slogan “Just Do It”. I expected to know how they came up with the Jordan, AF1 series...

    but this book EXCEEDED MY EXPECTATION. I learnt more about the inner culture of Nike, no, Blue Ribbon. I learnt more about the Phill Knight and his beliefs towards sportsmanship, business, dreams and friends. I even got to know more about Zen. I learnt that, Mr. Knight admired the great hero of my country, General Vo Nguyen Giap.

    This book is actually my first audio and I could proudly say it worths every penny. And also kudos to the warm and inspiring voice of the narrator, Mr. Butz!

    • Gesamt
      5 out of 5 stars
    • Sprecher
      5 out of 5 stars
    • Geschichte
      5 out of 5 stars

    Absolutes Highlight - One of the Best - Must Hear

    Bevor ich das Hörbuch das erste Mal gehört habe wusste ich nicht wer Phil Knight ist. Jetzt bin ich einer seiner größten Fans. Es ist bemerkenswert wie er den Hören vor Augen führt wie viele Rückschläge er hinnehmen musste und aufzeigt, dass der Weg zum Erfolg ein sehr steiniger ist. Im Vergleich zu anderen Autobiografien verschleiert er dabei nicht seine eigenen Schwächen. Eine sehr ehrliche Autobiografie. Habe sie mittlerweile mehrfach gehört.