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Seeing What's Next

Using the Theories of Innovation to Predict Industry Change

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Seeing What's Next

Von: Clayton Christensen, Scott D. Anthony, Erik A. Roth
Gesprochen von: Joel Leffert
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Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data and lead to costly errors in judgment. Now, internationally renowned innovation expert Clayton M. Christensen and his research partners Scott D. Anthony and Erik A. Roth present a groundbreaking framework for predicting outcomes in the evolution of any industry. Based on proven theories outlined in Christensen's landmark books, The Innovator's Dilemma and The Innovator's Solution, Seeing What's Next offers a practical, three-part model that helps decision-makers spot the signals of industry change, determine the outcome of competitive battles, and assess whether a firm's actions will ensure or threaten future success. Through in-depth case studies of industries from aviation to health care, the authors illustrate the predictive power of innovation theory in action.

©2004 Harvard Business School Publishing Corporation (P)2004 Recorded Books
Geschäftsentwicklung & Unternehmertum Management & Leadership Ökonomie

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i wholeheartedly recommend this book to anyone starting their own company. understanding the macro industry around the theories here are imperative! don't be the next failed startup

just the most awesome book

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