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The Goal

A Process of Ongoing Improvement - 30th Anniversary Edition

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In this intriguing business novel, which illustrates state-of-the-art economic theory, Alex Rogo is a UniCo plant manager whose factory and marriage are failing. To revitalize the plant, he follows piecemeal advice from an elusive former college professor who teaches, for example, that reduction in the efficiency of some plant operations may make the entire operation more productive. Alex's attempts to find the path to profitability and to engage his employees in the struggle involve the listener; and thankfully the authors' economic models, including a game with matchsticks and bowls, are easy to understand. Although some characters are as anonymous as the goods manufactured in the factory, others ring true. In addition, the tender story of Alex and his wife's separation and reconciliation makes a touching contrast to the rest of the book. Recommended for anyone with an interest in the state of the American economy.

©1984 Original material © 1984, Revised 1986, 1992, 2004, 2014 Goldratt1 Ltd. "Standing on the Shoulders of Giants" © 2008 Eliyahu M. Goldratt. (P)2014 (p) 2014 Goldratt1 Ltd. Arbeitsplatz- & Organisationsverhalten Management & Leadership
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Great book - a lot of learnings in an entertaining way, highly recommended, a business book of a different kind, not only applicable to production

Great book

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I loved reading it and i loved hearing it again a few years later! Very nice speaker too

One of the best business Books

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I've never listened to an audio book like this. This audio book is produced like an audio play. There are various voices, background noises and music. I like it. The actors have an impressive range. They present the sometimes forced text well. Yes, the story and dialogue have their awkward spots in order to make the points the author wants to make. But that's alright. I'm learning a lot from this book. Much of it I can apply to my work as a software developer.

The 12 h audio play MBA

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Not only for plants. Digital and customerr service businesses can use these lessons also. very good

Excellent comnent in perfect format.

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Intriguing story indeed. I really felt like in a thriller movie. If you are a business guy, you will surely like it.

Intriguing story indeed

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