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The Goal

A Process of Ongoing Improvement - 30th Anniversary Edition

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The Goal

Von: Eliyahu M. Goldratt, Jeff Cox
Gesprochen von: uncredited
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In this intriguing business novel, which illustrates state-of-the-art economic theory, Alex Rogo is a UniCo plant manager whose factory and marriage are failing. To revitalize the plant, he follows piecemeal advice from an elusive former college professor who teaches, for example, that reduction in the efficiency of some plant operations may make the entire operation more productive. Alex's attempts to find the path to profitability and to engage his employees in the struggle involve the listener; and thankfully the authors' economic models, including a game with matchsticks and bowls, are easy to understand. Although some characters are as anonymous as the goods manufactured in the factory, others ring true. In addition, the tender story of Alex and his wife's separation and reconciliation makes a touching contrast to the rest of the book. Recommended for anyone with an interest in the state of the American economy.

©1984 Original material © 1984, Revised 1986, 1992, 2004, 2014 Goldratt1 Ltd. "Standing on the Shoulders of Giants" © 2008 Eliyahu M. Goldratt. (P)2014 (p) 2014 Goldratt1 Ltd. Arbeitsplatz- & Organisationsverhalten Belletristik Management & Leadership Marketing & Vertrieb
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Great book - a lot of learnings in an entertaining way, highly recommended, a business book of a different kind, not only applicable to production

Great book

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Very interesting content and excellent narration, made with multiple characters, even with backround sounds, like a movie.

Absolutely recommendable

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I didn’t assume too much, when I started, but was intrigued by the delivery. It’s more a novel than the text book I expected. Still, by chapter 4 I was about to delete the book, screaming out “If he says now ‘to make money’ (you get it, when you get to the point), I delete this book”. Then it clicked and I couldn’t stop until I heard it all in one go with full attention till 2 o’clock in the morning. It’s gripping, as much as possible for business economics. Never heard something alike. I would give it 6 stars in its category. Enjoy

Surprisingly great

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Intriguing story indeed. I really felt like in a thriller movie. If you are a business guy, you will surely like it.

Intriguing story indeed

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I loved reading it and i loved hearing it again a few years later! Very nice speaker too

One of the best business Books

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