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Isn’t it Obvious

Retailing and the Theory of Constraints

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Isn’t it Obvious

Von: Eliyahu M. Goldratt, Ilan Eshkoli, Joe Brownleer
Gesprochen von: Kaleo Griffith
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A breakthrough solution is exposed when some unexpected events force Caroline and Paul, a married couple working for their family's retail business, to make a few small changes in the way things are done. A solution that propels the family's regional chain of stores into a very profitable, rapidly growing, international enterprise.

If there is a hint of Jonah, from The Goal, reappearing in this novel, it is Henry, the soon-to-retire president and majority owner of the company who logically states that, "if you do not deal directly with the core problem, don't expect significant improvement."

Eli Goldratt's Theory of Constraints is woven throughout this book but answers are not handed to you. The listener, along with the characters in the book, work through the process together to discover solutions. The elegant but simple solutions give the listener that sensation that followers love about Goldratt: "Ah-ha! Now I get it!" And that's when Goldratt says: "Isn't It Obvious?"

©2009 Eliyahu M. Goldratt (P)2018 HighBridge, a division of Recorded Books Management & Leadership Ökonomie
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the characters are boring. Didn't find it as captivating as the Goal. I found myself getting distracted from the story not listening attentively because I didn't care for the struggles that rhe characters face. the PoV switches around a lot and the sense of continuity is broken often

doesn't live up to the standard set by The Goal

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Another incredible novel showcasing the application of TOC in a new business environment. An easy to listen to feel-good story with relateable characters that shows and explains different aspects of theory of constraints applied to the retail business. I highly recommend this audiobook to anyone who would like to review the teachings of "the goal" in a new context.

Another incredible TOC novel

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