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Measure What Matters
- How Google, Bono, and the Gates Foundation Rock the World with OKRs
- Gesprochen von: John Doerr, full cast, Julia Collins, Jini Kim, Mike Lee, Atticus Tysen, Patti Stonesifer, Susan Wojcicki, Cristos Goodrow, Alex Garden, Joseph Suzuki, Various
- Spieldauer: 7 Std. und 56 Min.
- Ungekürztes Hörbuch
- Kategorien: Wirtschaft & Karriere, Management & Leadership

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Legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth - and how it can help any organization thrive.
In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career. Larry Page and Sergey Brin had amazing technology, entrepreneurial energy, and sky-high ambitions, but no real business plan. For Google to change the world (or even to survive), Page and Brin had to learn how to make tough choices on priorities while keeping their team on track. They'd have to know when to pull the plug on losing propositions, to fail fast. And they needed timely, relevant data to track their progress - to measure what mattered.
Doerr taught them about a proven approach to operating excellence: Objectives and Key Results. He had first discovered OKRs in the 1970s as an engineer at Intel, where the legendary Andy Grove ("the greatest manager of his or any era") drove the best-run company Doerr had ever seen. Later, as a venture capitalist, Doerr shared Grove's brainchild with more than 50 companies. Wherever the process was faithfully practiced, it worked.
In this goal-setting system, objectives define what we seek to achieve; key results are how those top-priority goals will be attained with specific, measurable actions within a set time frame. Everyone's goals, from entry level to CEO, are transparent to the entire organization.
The benefits are profound. OKRs surface an organization's most important work. They focus effort and foster coordination. They keep employees on track. They link objectives across silos to unify and strengthen the entire company. Along the way, OKRs enhance workplace satisfaction and boost retention.
In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.
Read by John Doerr, William Davidow, Brett Kopf, Jini Kim, Mike Lee, Atticus Tysen, Patti Stonesifer, Susan Wojcicki, Cristos Goodrow, Julia Collins, Alex Garden, Joseph Suzuki, Andrew Cole, Bono, and others
Kritikerstimmen
“I’d recommend John’s book for anyone interested in becoming a better manager.” (Bill Gates)
“Whether you're a seasoned CEO or a first-time entrepreneur, you'll find valuable lessons, tools, and inspiration in the pages of Measure What Matters. I'm glad John invested the time to share these ideas with the world.” (Reid Hoffman, cofounder of LinkedIn and author of The Start-Up of You)
“Measure What Matters deserves to be fully embraced by every person responsible for performance, in any walk of life. John Doerr makes Andy Grove a mentor to us all. If every team, leader, and individual applied OKRs with rigor and imagination, all sectors of society could see an exponential increase in productivity and innovation.” (Jim Collins, author of Good to Great)
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BewertungRezensionen - mit Klick auf einen der beiden Reiter können Sie die Quelle der Rezensionen bestimmen.
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- Anonymer Hörer
- 23.11.2018
Eye opening
On point. easy to grasp. Perfect sense. I am on it. OKRs have saved me!
Thanks John Doerr!
3 Leute fanden das hilfreich
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- cikee
- 05.07.2018
if you have a startup this is a must
I loved it really. I listened to on a 1.20 speed which is better. thanks even there is a lot of name dropping it gives a lot of insight in setting the right goal and how.
however it's very high english language and was a bit challenging for me.
4 Leute fanden das hilfreich
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- Dominik Dopplinger
- 27.06.2019
A book that tries to sell a good concept.
It felt like a list of people explaining why you should use OKRs. I'd be more interested in the fundamental reasons, why they work. Not in a book that tries to sell me. The presented hard facts though were really interesting. If the book was shorter and contained only this information, I'd relisten to it more often.
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- Leonhard Prinz
- 29.01.2019
Very American.
I get the point of the okrs. But besides Bill Campbell I felt sorry for most of the people speaking.
Bill was put above all others - why? Because his core component was love.
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- Amazon Kunde
- 25.05.2021
A game changer for us!
Recommend it to anybody in the team. It's very informative and we will implement so much from it. Love it. Thanks!
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- Maxim
- 18.04.2020
Wasting of time
All useful information in the book can be expressed on one page. Just read summary.
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- Andreas M.
- 16.03.2020
selling the concept, but not more
very little help on setting and implementing OKR. the book is more selling the overall concept.
constant change of readers is annoying and doesn't add value. also stating "quote" before half of the sentences makes listening very difficult...
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- Seb+Alex
- 06.03.2020
OKRs are a must-know concept but this is an overse
Generally, OKRs are a great concept and this book is a hands on introduction. I feel there are a bit too many examples that some across as a pitch and someone is trying to sell me something. I don't think that's necessary. Also, having many readers is a funny idea but actually distracting.
TLDR: The organization's top level mission can be broken down intro measurable objectives and key results that are then rippling through the organization so that everyone knows how they fit in and create value.
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- Warum_so_wenig_Aktion_gegen_Klimawandel
- 05.09.2019
Valuable information
This book was great. It explains the "objectives and key results" system which allows companies to set good goals, track progress and align everyone to work in the same direction.
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- Anton Foerster
- 15.02.2019
Großartig
Dieses Buch zeigt eindrucksvoll wie man knappe Ressourcen wirkungsvoll einsetzt und dabei den Überblick bewahrt. Die zahlreichen Beiträge der Gründer, die erfolgreich mit OKRs arbeiten sind nicht nur eine Bestätigung für die Effektivität dieser Methode, sondern machen dieses Buch auch zu einem spannenden Monument der Entrepreneurs des 21. JH. - May we join the club!
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