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    Inhaltsangabe

    This is A.G. Lafley’s guidebook. Shouldn’t it be yours as well?Winning CEO A.G. Lafley is now back at the helm of consumer goods giant Procter & Gamble. If you want to know the strategy he’ll use to restore P&G to its former dominance, read this book.

    Playing to Win, a noted Wall Street Journal and Washington Post best seller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business successwhere to play and how to win.

    Lafley and Martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors. They are: (1) What is our winning aspiration? (2) Where will we play? (3) How will we win? (4) What capabilities must we have in place to win? and (5) What management systems are required to support our choices? The result is a playbook for winning.

    The stories of how P&G repeatedly won by applying this method to iconic brands such as Olay, Bounty, Gillette, Swiffer, and Febreze clearly illustrate how deciding on a strategic approachand then making the right choices to support itmakes the difference between just playing the game and actually winning.

    Playing to Win outlines a proven method that has worked for some of today’s most celebrated brands and products. Let this book serve as your new guide to winning, as well.

    ©2013 A.G. Lafley and Roger L. Martin (P)2013 Audible, Inc.

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    Das sagen andere Hörer zu Playing to Win

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    Gesamt
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    Geschichte
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    • Gesamt
      2 out of 5 stars

    Advertisement for P&G with no clear structure

    This book pales in comparison to "Good Strategy, Bad Strategy. Whereas "Good Strategy, Bad Strategy" very briefly explains what exactly a strategy is and what it is not, it quickly delved into the process of creating a proper strategy.

    I stopped this book after an hour of rambling about how P&G has made excellent decisions thanks to the author with no clear path to action for the reader.

    The lessons in that hour were:
    - Strategy = Making decisions
    - Decide for good things
    - Decide against bad things
    - Sometimes you need to experiment and take risks
    - Here's 100 good decisions P&G made thanks to the author

    • Gesamt
      2 out of 5 stars
    • Sprecher
      3 out of 5 stars
    • Geschichte
      1 out of 5 stars

    homage to P&G

    Basically an homage to P&G and to the Author himself... for an actual learning about strategy to shallow

    • Gesamt
      5 out of 5 stars
    • Sprecher
      5 out of 5 stars
    • Geschichte
      5 out of 5 stars

    Great Book on Strategic Thinking

    Great mindset book with some actual help items to try out yourself. Rounded up perfectly with real market and company examples.
    Totally would recommend this to everyone.