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How Brands Grow

What Marketers Don't Know

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How Brands Grow

Av: Byron Sharp
Berättare: Daniel May
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This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

It is the first audiobook to present these laws in context and to explore their meaning and application. The most distinctive element to this audiobook is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.

©2010 Byron Sharp (P)2014 Audible Inc. Marketing & Vertrieb

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Got the book recommended by a colleague.... But Listing to this robotic voice is a pain.

The voice is a pain to hear

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in depth analysis of the most common marketing questions across industries. nu e narrator to listen to

must read / listen for all marketers

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Absolutely hideous to listen too. AI read or just a terrible robotic read. Buy the book.

Good content but

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Good Solid book. However focuses primarily on FMCG/ CPG. Also hardly any Digital Marketing is touched on. Most resssorces and studies quoted are from 20 yrs ago. Doesnt make it wrong, but needs an update imho.

Solid, but slightly outdated

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