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Influence
- Science and Practice, ePub, 5th Edition
- Gesprochen von: Lloyd James
- Spieldauer: 12 Std. und 25 Min.
- Ungekürztes Hörbuch
- Kategorien: Wirtschaft & Karriere, Management & Leadership

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Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request).
Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say "yes." Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion.
Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.
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In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
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The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.
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When it comes to persuasion, success can begin before you say a word. In his global best seller Influence, Professor Robert Cialdini transformed the way we think about persuasion. Now he offers revelatory new insights into the art of winning people over: it isn’t just what we say or how we say it that counts but also what goes on in the moments before we speak. This is the world of ‘pre-suasion’, where subtle turns of phrase, seemingly insignificant visual cues and apparently unimportant details of location can prime people to say yes even before they are asked.
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The guru to the gurus at last shares his knowledge with the rest of us. Nobel laureate Daniel Kahneman's seminal studies in behavioral psychology, behavioral economics, and happiness studies have influenced numerous other authors, including Steven Pinker and Malcolm Gladwell. In Thinking, Fast and Slow, Kahneman at last offers his own, first book for the general public. It is a lucid and enlightening summary of his life's work. It will change the way you think about thinking. Two systems drive the way we think and make choices, Kahneman explains....
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After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI's lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss' head.
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the techniques were used on real hostage stories
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No matter your goals, Atomic Habits offers a proven framework for improving - every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change.
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Influence, New and Expanded
- The Psychology of Persuasion
- Von: Robert B. Cialdini
- Gesprochen von: Robert B. Cialdini
- Spieldauer: 20 Std. und 43 Min.
- Ungekürztes
-
Gesamt
-
Sprecher
-
Geschichte
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
-
-
Insightful, illustrative and instructive
- Von Stephan Am hilfreichsten 25.07.2021
-
Pre-Suasion
- Channeling Attention for Change
- Von: Robert B. Cialdini
- Gesprochen von: John Bedford Lloyd
- Spieldauer: 9 Std. und 24 Min.
- Ungekürztes
-
Gesamt
-
Sprecher
-
Geschichte
The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.
-
-
Quite old fashion
- Von oz Am hilfreichsten 15.06.2019
-
Pre-suasion
- Von: Robert Cialdini
- Gesprochen von: John Bedford Lloyd
- Spieldauer: 9 Std. und 24 Min.
- Ungekürztes
-
Gesamt
-
Sprecher
-
Geschichte
When it comes to persuasion, success can begin before you say a word. In his global best seller Influence, Professor Robert Cialdini transformed the way we think about persuasion. Now he offers revelatory new insights into the art of winning people over: it isn’t just what we say or how we say it that counts but also what goes on in the moments before we speak. This is the world of ‘pre-suasion’, where subtle turns of phrase, seemingly insignificant visual cues and apparently unimportant details of location can prime people to say yes even before they are asked.
-
-
Outstanding Book
- Von Amazon Kunde Am hilfreichsten 18.09.2021
-
Thinking, Fast and Slow
- Von: Daniel Kahneman
- Gesprochen von: Patrick Egan
- Spieldauer: 20 Std. und 2 Min.
- Ungekürztes
-
Gesamt
-
Sprecher
-
Geschichte
The guru to the gurus at last shares his knowledge with the rest of us. Nobel laureate Daniel Kahneman's seminal studies in behavioral psychology, behavioral economics, and happiness studies have influenced numerous other authors, including Steven Pinker and Malcolm Gladwell. In Thinking, Fast and Slow, Kahneman at last offers his own, first book for the general public. It is a lucid and enlightening summary of his life's work. It will change the way you think about thinking. Two systems drive the way we think and make choices, Kahneman explains....
-
-
Super interesting insights into human behavior but
- Von Stefan Hoth Am hilfreichsten 15.03.2016
-
Never Split the Difference
- Negotiating as if Your Life Depended on It
- Von: Chris Voss
- Gesprochen von: Michael Kramer
- Spieldauer: 8 Std. und 7 Min.
- Ungekürztes
-
Gesamt
-
Sprecher
-
Geschichte
After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI's lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss' head.
-
-
the techniques were used on real hostage stories
- Von Felix Rizo-Patron Am hilfreichsten 11.08.2018
-
Atomic Habits
- An Easy & Proven Way to Build Good Habits & Break Bad Ones
- Von: James Clear
- Gesprochen von: James Clear
- Spieldauer: 5 Std. und 35 Min.
- Ungekürztes
-
Gesamt
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Sprecher
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Geschichte
No matter your goals, Atomic Habits offers a proven framework for improving - every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change.
-
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Excellent combination of theory and practice
- Von Nic Bach Am hilfreichsten 22.11.2018
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BewertungRezensionen - mit Klick auf einen der beiden Reiter können Sie die Quelle der Rezensionen bestimmen.
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- Felix
- 28.07.2015
Pleasantly surprised!!
Took me a long time to finally read this book. I had always kept off reading the book, because of what it says on the cover. Not the "Science & Practice", the other words. But "Science & Practice" it really is, because this book was written by a university professor. If I had known this earlier, I may have read it years ago. The book has probably achieved the status of a classic, so when it came out in its 5th edition I finally gave it shot and I was pleasantly surprised.
This book will change the way you see the world. It shows once again how highly irrational we humans really are. Many concepts may not be new to you, but having ideas backed up by research always helps becoming more consciously aware of them.
Probably a classic, worth a re-read, good narration, to the point, hands on.
5 Leute fanden das hilfreich
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- Niklas Steding
- 13.02.2018
Inspiring, entertaining and professionally educational
One of the best non-fiction books out there.
This book provides sound academic references on the fields of psychology, decision making and social behavior. The very relevant anecdotal evidence puts each pattern of human behavior into understandable context that enables the reader to process this vast amount of eye-opening information (and manages the impressive feat of making this a very entertaining read).
More complex topics are didactically broken down into digestible chunks that manage to involve the readers mind to analyze given case studies as they are explained by academic insight step-by-step.
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- exciting
- 05.07.2017
Good advice to avoid being manipulated
Robert provides good examples of being influenced on a daily basis. Knowing these tactics helps to avoid being manipulated and making more conscious decisions.
Well written- good story
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- Anonymer Hörer
- 28.06.2017
Great audio book!!
The way the book is written is fantastic. Once I started the audio book, I could stop. Be sure to be surprised all the time!
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- Konrad Schindler
- 08.04.2017
Overall a good book!
The author describes how we are influenced by certain tactics backed by research and stories and also makes suggestions as to how we can oppose these tactics. I really good book!
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- Spir-IT
- 18.09.2016
A must read ...
For every salesman and leader. Learn how to manipulate others by understanding their subconscious processes
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- C Reinhard
- 16.04.2016
Extremely good i every respect
The speaker is excellent and gives an entertaining presentation and vocalisation without a dull moment.
The content of the audiobook is simply incredibly interesting, surprising and eye opening, even for someone who has some previous psychological knowledge and experience.
I have for instance always wondered, how people can justify the meanest, most unfair or even cruel things they do to each other, just so that they still can see themselves as a good person. And how can even a decent and good person do really bad things? Why do people decide the way they do? Why is there often so much irrationality involved, that even crystal clear arguments have no impact at all?
This book gives the most astonishing and fascinating answers about how our mind works, completed by evidentiary studies and psychological experiments. I have already heard it several times and certainly will refresh my memory from time to time again, because the findings have great practical use even in the everyday life.
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