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    Inhaltsangabe

    Forget everything you thought you knew about how to motivate people--at work, at school, at home. It's wrong. As Daniel H. Pink explains in his new and paradigm-shattering book, the secret to high performance and satisfaction in today's world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.

    Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does - and how that affects every aspect of our lives. He demonstrates that while the old-fashioned carrot-and-stick approach worked successfully in the 20th century, it's precisely the wrong way to motivate people for today's challenges. In Drive, he reveals the three elements of true motivation:

  • Autonomy - the desire to direct our own lives
  • Mastery - the urge to get better and better at something that matters
  • Purpose- the yearning to do what we do in the service of something larger than ourselves
  • Along the way, he takes us to companies that are enlisting new approaches to motivation and introduces us to the scientists and entrepreneurs who are pointing a bold way forward.

    Drive is bursting with big ideas-- the rare book that will change how you think and transform how you live.

    ©2009 Daniel H. Pink (P)2009 Penguin

    Kritikerstimmen

    "Pink makes a convincing case that organizations ignore intrinsic motivation at their peril." (Scientific American)

    "Persuasive...Harnessing the power of intrinsic motivation rather than extrinsic remuneration can be thoroughly satisfying and infinitely more rewarding." (Miami Herald)

    "These lessons are worth repeating, and if more companies feel emboldened to follow Mr. Pink's advice, then so much the better." (Wall Street Journal)

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    Veraltet

    Der Inhalt des Buches ist veraltet. Der Sprecher erzählt Offensichtliches und Belanglosigkeiten auf sehr amerikanisch-enthusiastische Art, was peinlich bis komisch ist. Es ist nicht wirklich berichtenswert, dass die Motivationsdynamik von Menschen komplexer ist als carrot and stick. Bei dem Kapitel in dem voller Erstaunen berichtet wird, dass Wikipedia die Enzyklopädie von Microsoft übertrumpfte und Coporate Server auf Linux laufen bin ich ausgestiegen. Flacher Inhalt sensationalistisch erzählt

    5 Leute fanden das hilfreich

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    Thought provoking... with an overall impact for all areas of life

    I started this book with an interest in the business aspect of motivation. What I learned and took away does impact all areas of my life. Work, relationships, childcare... very thought provoking and I still have to digest the insights.