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To Sell Is Human
- The Surprising Truth about Moving Others
- Gesprochen von: Daniel H. Pink
- Spieldauer: 6 Std. und 6 Min.
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From the best-selling author of Drive and A Whole New Mind comes a surprising - and surprisingly useful - new book that explores the power of selling in our lives.
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase.
But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight.
Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.
To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extroverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds.
Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book - one that will change how you see the world and transform what you do at work, at school, and at home.
"Full of aha! moments...timely, original, thoroughly engaging, deeply humane." (strategy + business)
"A fresh look at the art and science of sales using a mix of social science, survey research and stories." (Dan Schawbel, Forbes.com)
"Artfully blend(s) anecdotes, insights, and studies from the social sciences into a frothy blend of utility and entertainment." (Bloomberg)
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Regret my purchase
Did not get past chapter 4. Gave up hope the author might cross the path from hardly bearable trivialities to something substantial.
1 Person fand das hilfreich
- Anonymer Hörer
Great actionable book for all servant leaders
I hope the title or a word sell won't scare anyone away. We all are in non selling sales if we like it or not, but it's definitely better to be more aware of it.
- Luca E.
The first thing that has attracted me to this audio book it's been the title. Some simple yet direct and ruthless, if you will, truth: we are ALL in sales.
It doesn't matter whether we're trying to convince our children to brush their teeth, our spouse to go out for dinner, our manager that we deserve a raise or our customer to buy a service or product: we are all in the business of moving others.
I have found great hints for the adoption of very practical behaviors and exercises.
If you'll read this book to learn useful and transformative ways of doing new great things you will be happy.
The only remark I have is about the organization of the topics: the book wants to keep a conversational tone and yet it throws many topics at the reader without much break to the point that it feels, at times, a collection of posts in somebody's blog.
This doesn't diminish the quality of the content, but makes it somewhat "rushed".
Anyway, both thumbs up and this goes to the top of my charts for personal and performance development.
Looking at life through the lense of "Sales"
This book looks at life through the lense of sales with particular concern for the shifting role of sales where the information asymetry between seller and buyer starts to disappear.
Seeing the rather bad reviews this book has gathered on Audible I was skeptically at first, but the book won me over. I found the book to be enjoyable and enlightining. The book might be boring for people with a background in sales, but I recommend it for everyone else.