Kostenlos im Probemonat

Kostenlos im Probemonat

Streame eine vielfältige Auswahl an Hörbüchern, Kinderhörspielen und Original Podcasts.
Wähle monatlich einen Titel aus dem Gesamtkatalog und behalte ihn.
9,95 € pro Monat nach 30 Tagen. Flexibel pausieren oder jederzeit kündigen.
Für 22,95 € kaufen

Für 22,95 € kaufen

Kauf durchführen mit: Zahlungsmittel endet auf
Bei Abschluss deiner Bestellung erklärst du dich mit unseren AGB einverstanden. Bitte lese auch unsere Datenschutzerklärung und unsere Erklärungen zu Cookies und zu Internetwerbung.
Amazon Prime und Audible Logo

Bist du Amazon Prime-Mitglied?

Audible 60 Tage kostenlos testen

    Inhaltsangabe

    Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.

    In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

    Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:

  • Reconstruct market boundaries
  • Focus on the big picture
  • Reach beyond existing demand
  • Get the strategic sequence right
  • Overcome organizational hurdles
  • Build execution into strategy
  • ©2005 W. Chan Kim and Renee Mauborgne, published by arrangement with Harvard Business School Press (P)2006 Gildan Media Corp

    Kritikerstimmen

    "Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." ( Publishers Weekly)

    Das sagen andere Hörer zu Blue Ocean Strategy

    Nur Nutzer, die den Titel gehört haben, können Rezensionen abgeben.
    Gesamt
    • 4 out of 5 stars
    • 5 Sterne
      54
    • 4 Sterne
      42
    • 3 Sterne
      21
    • 2 Sterne
      7
    • 1 Stern
      1
    Sprecher
    • 4 out of 5 stars
    • 5 Sterne
      42
    • 4 Sterne
      25
    • 3 Sterne
      19
    • 2 Sterne
      5
    • 1 Stern
      3
    Geschichte
    • 4 out of 5 stars
    • 5 Sterne
      43
    • 4 Sterne
      36
    • 3 Sterne
      10
    • 2 Sterne
      2
    • 1 Stern
      2

    Rezensionen - mit Klick auf einen der beiden Reiter können Sie die Quelle der Rezensionen bestimmen.

    Sortieren nach:
    Filtern:
    • Gesamt
      4 out of 5 stars
    • Sprecher
      2 out of 5 stars
    • Geschichte
      5 out of 5 stars

    Strong content. Poor choice of narrator.

    Love the theory and principles in the book. It is really hard to listen to the gentleman's voice.

    1 Person fand das hilfreich

    • Gesamt
      3 out of 5 stars
    • Sprecher
      1 out of 5 stars
    • Geschichte
      4 out of 5 stars

    good book - bad reader

    sure a good book, but unfortunately the reader was unlistenable.

    why do I have to write 5 more words to this.. sorry audible, I don't have more to say.

    • Gesamt
      5 out of 5 stars
    • Sprecher
      5 out of 5 stars
    • Geschichte
      5 out of 5 stars
    • t
    • 07.03.2019

    Insightful and precise

    A book capable of expanding your view on finding new markets and business opportunities. Novelty is a thing and differentiation in business. This book suggests a model for thinking out of the box when it comes to creativity in business.

    • Gesamt
      5 out of 5 stars
    • Sprecher
      5 out of 5 stars
    • Geschichte
      5 out of 5 stars

    Great read

    I appreciated the way the author goes from the big picture to the small details. Additionally the examples I find very useful to picture the frames or theories presented in the book. Absolutely recommend to anyone who wants to implement new initiatives at any level.