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Blue Ocean Strategy

How to Create Uncontested Market Space and Make the Competition Irrelevant

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Blue Ocean Strategy

Von: W. Chan Kim, Renée Mauborgne
Gesprochen von: Grover Gardner
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Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:

  • Reconstruct market boundaries
  • Focus on the big picture
  • Reach beyond existing demand
  • Get the strategic sequence right
  • Overcome organizational hurdles
  • Build execution into strategy
©2005 W. Chan Kim and Renee Mauborgne, published by arrangement with Harvard Business School Press; (P)2006 Gildan Media Corp Management & Leadership Marketing & Vertrieb Ökonomie

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Kritikerstimmen

"Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." (Publishers Weekly)
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sure a good book, but unfortunately the reader was unlistenable.

why do I have to write 5 more words to this.. sorry audible, I don't have more to say.

good book - bad reader

Ein Fehler ist aufgetreten. Bitte versuche es in ein paar Minuten noch einmal.
A book capable of expanding your view on finding new markets and business opportunities. Novelty is a thing and differentiation in business. This book suggests a model for thinking out of the box when it comes to creativity in business.

Insightful and precise

Ein Fehler ist aufgetreten. Bitte versuche es in ein paar Minuten noch einmal.
Love the theory and principles in the book. It is really hard to listen to the gentleman's voice.

Strong content. Poor choice of narrator.

Ein Fehler ist aufgetreten. Bitte versuche es in ein paar Minuten noch einmal.
I appreciated the way the author goes from the big picture to the small details. Additionally the examples I find very useful to picture the frames or theories presented in the book. Absolutely recommend to anyone who wants to implement new initiatives at any level.

Great read

Ein Fehler ist aufgetreten. Bitte versuche es in ein paar Minuten noch einmal.