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Blue Ocean Strategy
- How to Create Uncontested Market Space and Make Competition Irrelevant
- Gesprochen von: Grover Gardner
- Spieldauer: 6 Std. und 27 Min.
- Ungekürztes Hörbuch
- Kategorien: Wirtschaft & Karriere, Management & Leadership
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In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:
Kritikerstimmen
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- Amazon Customer
- 25.02.2016
Strong content. Poor choice of narrator.
Love the theory and principles in the book. It is really hard to listen to the gentleman's voice.
1 Person fand das hilfreich
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- Ingvar i Gerdinum
- 17.10.2019
good book - bad reader
sure a good book, but unfortunately the reader was unlistenable.
why do I have to write 5 more words to this.. sorry audible, I don't have more to say.
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- t
- 07.03.2019
Insightful and precise
A book capable of expanding your view on finding new markets and business opportunities. Novelty is a thing and differentiation in business. This book suggests a model for thinking out of the box when it comes to creativity in business.
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- Andreea Tolea
- 15.02.2015
Great read
I appreciated the way the author goes from the big picture to the small details. Additionally the examples I find very useful to picture the frames or theories presented in the book. Absolutely recommend to anyone who wants to implement new initiatives at any level.
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