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Anthropologist Geert Hofstede's 1980 work, Culture's Consequences, was the first study to look at cultural differences using data. The Dutchman took advantage of the enormous global span of his employer, the technology company IBM, to gather survey data in 20 languages and across 70 countries, and to produce a unique study of national values.

Issues of human rights and freedoms always inflame passions, and John Rawls's A Theory of Justice will do the same. Published in 1971, it links the idea of social justice to a basic sense of fairness that recognizes human rights and freedoms. Controversially, though, it also accepts differences in the distribution of goods and services - as long as they benefit the worst off in society.

While previous scholars of international history had focused on "great men" and their achievements, Paul Kennedy focused on the interdependent relationship between military might and economic growth. In his 1987 work, The Rise and Fall of the Great Powers, he shows why countries that balance the economic and the military can become "great powers." Those that fail to do so, however, risk imperial overstretch and failure.

Why do we want to justify our decisions, even if they appear to be irrational? The answer lies in cognitive dissonance, the mental discomfort we experience when we hold two contradictory beliefs at the same time. In A Theory of Cognitive Dissonance, first published in 1957, American social psychologist Leon Festinger investigates the problem. Festinger puts forward the idea that we have developed mechanisms to try to deal with the stress brought on by cognitive dissonance.

Michel Foucault had already written extensively about medicine, madness, and prisons. But in the latter days of his career, he turned to the subject of sexuality, planning six volumes on the subject. He completed three before dying of an AIDS-related illness in 1984. Foucault's History of Sexuality Vol. 1 is a study of the evolution of cultural ideas about sex in the West since the end of the 17th century. Volume two looked at attitudes toward sex in ancient Greece; volume three investigated sex in ancient Rome.

De Beauvoir's book charted the oppression of "the second sex" in terms never before seen in the academic world. Her most startling theory became a rallying cry for the feminist movement: "One is not born, but rather becomes, a woman." She argued that gender identity was shaped by upbringing in a world ruled by men. A leading light in the existentialist movement, de Beauvoir applied the radical philosophy of personal choice and freedom to argue that women were subjugated in every area of life.

Advertisements for soap. The image of a film star. The sight of a car as beautiful as a goddess. We accept all these common objects and experiences as normal parts of our lives and as timeless and universal as myth. But they are also carrying hidden messages that none of us even suspect, as Barthes demonstrates with a unique analysis of the signs that generate meanings and assumptions we all take for granted. These things have been "taken out of history" so that their hidden cultural meanings can be accepted without question.

Published in 1925, The Gift is one of French sociologist Marcel Mauss's few non-collaborative works. In it, he elevates what might appear to be a simple gift from the status of innocent object to something that has the capacity to motivate people and define social relationships. The Gift analyzes cultures across the world and across time, with the way gifts are given and received working as a guide to understanding the rules and traditions of many different societies.

How do those in power exercise that power over a state's citizens? French thinker Michel Foucault's 1975 work Discipline and Punish looks to answer this question by investigating the prison system. Foucault does not believe that the modern-day system developed out of reformers' humanitarian concerns. He argues that prison both created and then became part of a bigger system of surveillance that extends throughout society.

First published in 1948, Antonio Gramsci's Prison Notebooks is an important Marxist work that says we must understand societies both in terms of their economic relationships and their cultural beliefs. Gramsci wanted to explore why Russia had undergone a socialist revolution in 1917 while other European countries had not. So he developed the concept of hegemony, which is the idea that those who hold power in a society can maintain and use that power because of their own grip on cultural values and economic relationships.

Ordinary Men is one of the most influential works on the Holocaust. Before US historian Browning's 1992 book, most Holocaust scholarship focused either on the experience of the victims or on the Nazi political ideology driving the slaughter. Browning investigates the stories of some who carried out acts of extreme violence, those who literally had blood on their hands. Who were they? What were their backgrounds? And how could they end up committing such unspeakable acts?

American lawyer-turned-sociologist David Riesman published his first book, The Lonely Crowd, in 1950. Aimed at academics, it nonetheless gained a large popular audience. In it, Riesman explores the links between social character - the ways in which members of a society are similar to one another - and social structures. Riesman's work popularized sociology, helping to establish it as an academic discipline, and today it provides a fascinating window into the 1950s American psyche.

Can the Subaltern Speak? is a classic of postcolonial studies, the discipline that examines the impact of colonial control on countries that gained their independence from European powers from the 1940s onwards. The essay, written in 1988 by Calcutta-born scholar Gayatri Chakravorty Spivak, argues that a core problem for the poorest and most marginalized in society (the subalterns) is that they have no platform to express their concerns, and no voice to affect policy debates or demand a fairer share.

First published in 1973, Albert Bandura's Aggression: A Social Learning Analysis is a groundbreaking work that helped lay the foundations of the discipline of social psychology. Much of what we now know about the influences of the early childhood environment on delinquency and anti-social behavior can be traced back to Bandura's work. In the book, he uses the subject of aggression to demonstrate and explore the usefulness of what is called social learning theory.

Ferdinand de Saussure's Course in General Linguistics was first published in 1916, three years after his death. The book aims to explain Saussure's theory that all languages share an underlying structure, and that this underlying structure is the same, regardless of historical or cultural context. Although the book marked a break with the traditional, history-focused study of linguistics of the time, Saussure still uses examples based on more traditional studies.

Clifford Geertz's first collection of essays, The Interpretation of Cultures (1973), made him a leading voice of anthropology's "symbolic" movement, which believed scholars should read the signs and symbols of a culture from the perspective of its natives. Geertz's approach helped anthropology reinvent itself as a scientific discipline that is still relevant today, making him - in the words of one critic - "a true giant of social and cultural theory."

More than two centuries after its initial publication in 1781, Immanuel Kant's Critique of Pure Reason remains perhaps the most influential text in modern philosophy. Kant himself claimed his work as a revolutionary document and insisted that it changed the discipline of philosophy as thoroughly as Copernicus had changed astronomy 300 years earlier, when he said the Earth revolved around the sun and not the other way round.

In his 1986 book War Without Mercy, American historian John Dower examines Japanese-American relations during World War II and investigates links between popular culture, stereotypes, and extreme violence. He argues that it was the concept of racism - used equally by both sides - that underpinned the military conflict and led to a particularly brutal war in the Pacific and East Asia.

Some people think nationhood is as old as civilization itself. But for anthropologist, historian, and political scientist Benedict Anderson, nation and nationalism are products of the communication technology of the era known as the modern age, which began in 1500. After the invention of the printing press around 1440, common local languages gradually replaced Latin as the language of print. Ordinary people could now share ideas of their own.

Gordon W. Allport's 1954 book The Nature of Prejudice helped mold the ways in which psychologists investigate prejudice. But the American's work reached further than that, also helping to shape society as a whole and making a substantial contribution to the US Civil Rights Movement, as well as to the country's anti-discrimination and anti-segregation laws of the 1950s and 1960s.