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  • Customer-First Objective: Discover a 3-part formula for focusing your webpage message (Podcast Ep 5)

    Customer-First Objective: Discover a 3-part formula for focusing your webpage message (Podcast Ep 5)
    Dec 8 2021
    This episode is part of Session #5 of the online training “Become a Marketer-Philosopher: Create and optimize high-converting webpages” – https://meclabs.com/course/ Listen in as Flint McGlaughlin, Founder, MECLABS Institute and Daniel Burstein, Senior Director of Content and Marketing, MarketingSherpa, discuss four questions you should ask before every marketing project. Here are some key insights from this podcast episode: Authenticity in webpage communication is effective – there is power when we are willing to own our flaws. The proper structuring of a test reduces risk and increases the payday of learning. Your webpage is a plan, whether you recognize it or not. Begin not with what you want, but what the customer wants. The point of a customer-first objective is to overcome the blind spot created by your self-interest. To learn more about customer-first marketing, you can watch the Fast Class video that accompanies this podcast at https://youtu.be/rre0AJAOHyg #CX #Cu
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    29 Min.
  • Your Customer Profile: 5 powerful questions to ask about your prospect (before you design a webpage)

    Your Customer Profile: 5 powerful questions to ask about your prospect (before you design a webpage)
    Dec 1 2021
    This podcast episode is part of Session #4 from the online course “Become a Marketer-Philosopher: Create and optimize high-converting webpages” – https://meclabs.com/course/ Listen in as Flint McGlaughlin, Founder, MECLABS Institute and Daniel Burstein, Senior Director of Content and Marketing, MarketingSherpa, discuss your customer profile and data discipline. Here are some of the most important insights from this class to consider when working with your target customer profile: A hypothesis might give you a powerful learning, but it might not be the right learning to move the needle The learning is always more valuable than the lift because, with the learning, we produce the ultimate lift. The marketer’s enemy is self-deception The lust for scale blinds us Zero in your messaging so it appeals to the customer’s direction (what they move towards or away from) If you are interested in our free course: https://MECLABS.com/course/  You can find MECLABS on Twitter @MECLABS.
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    34 Min.
  • The Marketer's Self Image: Three distorted concepts that are robbing your conversion results (The Marketer as Philosopher, Episode #3)

    The Marketer's Self Image: Three distorted concepts that are robbing your conversion results (The Marketer as Philosopher, Episode #3)
    Nov 10 2021
    This podcast episode is part of Session #3 from the online course “Become a Marketer-Philosopher: Create and optimize high-converting webpages” – https://meclabs.com/course/ How can we correct the distorted concepts that are keeping us from mastering our craft as a marketer? Listen in as Flint McGlaughlin, Founder, MECLABS Institute and Daniel Burstein, Senior Director of Content and Marketing, MarketingSherpa, discuss how to create for yourself a true picture of what marketing is and how you can employ it to serve customers and get business results. In this podcast, we examined: preparing the mindset of the marketer the distortions in the image we have of our work inverting the marketing funnel why you should stop talking at people and start talking to people the white noise that drowns out our message This podcast conversation is built off the lessons in Session #3 of the conversion rate optimization course “Become a Marketer-Philosopher: Create and optimize high-conve
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    Weniger als 1 Minute
  • Landing Page Creation and Optimization: 6 key questions to prepare the marketer (The Marketer as Philosopher, Episode #2, Part 1)

    Landing Page Creation and Optimization: 6 key questions to prepare the marketer (The Marketer as Philosopher, Episode #2, Part 1)
    Nov 4 2021
    This podcast episode is part of Session #2 from the online course “Become a Marketer-Philosopher: Create and optimize high-converting webpages” – https://meclabs.com/course/ We had so much info to share with you, we split Episode #2 into two parts. Join Flint McGlaughlin, Founder, MECLABS Institute and Daniel Burstein, Senior Director of Content and Marketing, MarketingSherpa, as we break down each question in the Landing Page Checklist (a free and easy checklist you can use to help create a high-converting landing page). In Part 1, we discussed: the easy-to-overlook downside of being an experienced brand-side marketer, business leader, entrepreneur, or marketing consultant. dilution in marketing how internal politics drag down digital marketing performance the need for focus on a primary objective why the lust for scale kills beauty tightly defining which customers your company can best serve a letter written by Herb Kelleher of Southwest Airlines This podcast conversa
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    Weniger als 1 Minute
  • Landing Page Creation and Optimization: 6 key questions to prepare the marketer (The Marketer as Philosopher, Episode #2, Part 2)

    Landing Page Creation and Optimization: 6 key questions to prepare the marketer (The Marketer as Philosopher, Episode #2, Part 2)
    Nov 4 2021
    This podcast episode is part of Session #2 from the online course “Become a Marketer-Philosopher: Create and optimize high-converting webpages” – https://meclabs.com/course/ We had so much info to share with you, we split Episode #2 into two parts. (You can hear Part #1 at https://meclabs.com/FastClass02). Join Flint McGlaughlin, Founder, MECLABS Institute and Daniel Burstein, Senior Director of Content and Marketing, MarketingSherpa, as we break down each question in the Landing Page Checklist (a free and easy checklist you can use to help create a high-converting landing page). In Part 2, we discussed: the role of the founder’s DNA in a value prop serving particular customer groups why marketers should produce “reasons” for the customer the essential need for curiosity in marketing customer-first marketing This podcast conversation is built off the lessons in Session #2 of the Conversion Rate Optimization course “Become a Marketer-Philosopher: Create and optimize high-
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    Weniger als 1 Minute
  • How To Transform Your Career/Life as a Marketer or Entrepreneur With Meaning and Purpose (The Marketer as Philosopher, Episode #1) 

    How To Transform Your Career/Life as a Marketer or Entrepreneur With Meaning and Purpose (The Marketer as Philosopher, Episode #1) 
    Oct 21 2021
    This podcast episode is part of Session #1 from the online course “Become a Marketer-Philosopher: Create and optimize high-converting webpages” – https://meclabs.com/course/ In the debut episode, we start by discussing a key word – “becoming” – a central concept behind all the really big issues that face your marketing career and your drive to get results for your brand and/or your clients. Join Flint McGlaughlin, Founder, MECLABS Institute and Daniel Burstein, Senior Director of Content and Marketing, MarketingSherpa for this lively, deep exploration into what it means to be a marketer. We discussed:  The four essential elements of marketing – the sender, the message, the receiver, and the means  MarketingExperiments’ simple (but not easy) seven-word mission statement: “To discover what really works in optimization”  Humility in marketing. As McGlaughlin suggested, you don’t have to get humble, you have to get honest. Because if you truly get honest, the humility will follow
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    31 Min.
  • Stop Talking at People and Start Talking to People

    Stop Talking at People and Start Talking to People
    Oct 7 2021
    This is an excerpt from the in-depth podcast discussions that are part of MECLABS Institute’s upcoming conversion rate optimization course – “Become a Marketer-Philosopher: Create and optimize high-converting webpages” (coming in Fall 2021). The course will be fully underwritten by MECLABS, with no monetary cost to participants. Flint McGlaughlin, Founder, MECLABS Institute, and Daniel Burstein, Senior Director of Content and Marketing, MarketingSherpa, discuss copywriting for landing pages, wasted words, and a key question to ask a business leader so you can discover powerful marketing copy. To get immediate help with your marketing challenges, just contact Flint and his team: F.McGlaughlin@MECLABS.com  Video and article recommendations: The Prospect’s Perception Gap: How to bridge the gap between the results we want and the results we have Email Marketing: Using A/B tests to challenge your assumptions The Conversion Heuristic Analysis: Overcoming the prospect’s perception gap
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    3 Min.
  • Nothing Is More Powerful Than the Elegant Force of Marketing

    Nothing Is More Powerful Than the Elegant Force of Marketing
    Oct 5 2021
    This is an excerpt from the in-depth podcast discussions that are part of MECLABS Institute’s upcoming conversion rate optimization course – “Become a Marketer-Philosopher: Create and optimize high-converting webpages” (coming in Fall 2021). The course will be fully underwritten by MECLABS, with no monetary cost to participants. Flint McGlaughlin, Founder, MECLABS Institute, and Daniel Burstein, Senior Director of Content and Marketing, MarketingSherpa, discuss how marketing helped find missing children, viewing communication with a conversion-oriented perspective, and why marketing is a power worth investing your life in. To get immediate help with your marketing challenges, just contact Flint and his team: F.McGlaughlin@MECLABS.com  Video and article recommendations: Customer-First Marketing: A conversation with Wharton, MarketingSherpa, and MECLABS Institute Customer-First Marketing: Get out of your own way and focus on the customer to get marketing results The Essential Need
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    2 Min.