Landing Page Creation and Optimization: 6 key questions to prepare the marketer (The Marketer as Philosopher, Episode #2, Part 1) Titelbild

Landing Page Creation and Optimization: 6 key questions to prepare the marketer (The Marketer as Philosopher, Episode #2, Part 1)

Landing Page Creation and Optimization: 6 key questions to prepare the marketer (The Marketer as Philosopher, Episode #2, Part 1)

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 This podcast episode is part of Session #2 from the online course “Become a Marketer-Philosopher: Create and optimize high-converting webpages” – https://meclabs.com/course/ We had so much info to share with you, we split Episode #2 into two parts. Join Flint McGlaughlin, Founder, MECLABS Institute and Daniel Burstein, Senior Director of Content and Marketing, MarketingSherpa, as we break down each question in the Landing Page Checklist (a free and easy checklist you can use to help create a high-converting landing page). In Part 1, we discussed: the easy-to-overlook downside of being an experienced brand-side marketer, business leader, entrepreneur, or marketing consultant. dilution in marketing how internal politics drag down digital marketing performance the need for focus on a primary objective why the lust for scale kills beauty tightly defining which customers your company can best serve a letter written by Herb Kelleher of Southwest Airlines This podcast conversa
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