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The Marketer as Philosopher (with Flint McGlaughlin and Daniel Burstein)

The Marketer as Philosopher (with Flint McGlaughlin and Daniel Burstein)

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 We’ll warn you up front – this is a little different than most marketing content. The key to transformative marketing is a transformed marketer. And so our focus is squarely on you. Here is a sample of the content discussed: Asking “how” leads to information; asking “why” leads to wisdom. Yet marketers are all too busy asking how: How do I improve conversion? How do I drive more visits? How do I meet my numbers? We are so busy asking “how,” we have no time to ask “why.” Indeed, we are so busy “trying,” we have no time to reflect. Sometimes we need to slow down in order to go fast. Action is overrated; action should be grounded in contemplation. Admittedly, contemplation without action is anemic… Ancient philosophy was concerned with wisdom (sophos), and especially loving it (philos). The marketer should love (customer) wisdom. Indeed, the marketer should be the philosopher of the organization—for the vigorous action of sales needs to be grounded in the rigorous contemplation of marketing. Based on the book, The Marketer as Philosopher, and on the MECLABS Fast Class series “Become a master at creating and optimizing high-converting web pages,” Flint McGlaughlin (Founder of MECLABS) and Daniel Burstein (Senior Director of Content and Marketing at MarketingSherpa and MarketingExperiments) discuss the fundamental power of marketing. Feel free to email editor@meclabs.com to let us know how we can makes these podcast discussions more helpful to you…or any other way we can help. And you can participate in the full, free Fast Class series at https://MECLABS.com/FastClass.© 2021 MECLABS Management & Leadership Marketing & Vertrieb Philosophie Sozialwissenschaften Ökonomie
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