Landing Page Creation and Optimization: 6 key questions to prepare the marketer (The Marketer as Philosopher, Episode #2, Part 2) Titelbild

Landing Page Creation and Optimization: 6 key questions to prepare the marketer (The Marketer as Philosopher, Episode #2, Part 2)

Landing Page Creation and Optimization: 6 key questions to prepare the marketer (The Marketer as Philosopher, Episode #2, Part 2)

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 This podcast episode is part of Session #2 from the online course “Become a Marketer-Philosopher: Create and optimize high-converting webpages” – https://meclabs.com/course/ We had so much info to share with you, we split Episode #2 into two parts. (You can hear Part #1 at https://meclabs.com/FastClass02). Join Flint McGlaughlin, Founder, MECLABS Institute and Daniel Burstein, Senior Director of Content and Marketing, MarketingSherpa, as we break down each question in the Landing Page Checklist (a free and easy checklist you can use to help create a high-converting landing page). In Part 2, we discussed: the role of the founder’s DNA in a value prop serving particular customer groups why marketers should produce “reasons” for the customer the essential need for curiosity in marketing customer-first marketing This podcast conversation is built off the lessons in Session #2 of the Conversion Rate Optimization course “Become a Marketer-Philosopher: Create and optimize high-
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