Stop Talking at People and Start Talking to People Titelbild

Stop Talking at People and Start Talking to People

Stop Talking at People and Start Talking to People

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 This is an excerpt from the in-depth podcast discussions that are part of MECLABS Institute’s upcoming conversion rate optimization course – “Become a Marketer-Philosopher: Create and optimize high-converting webpages” (coming in Fall 2021). The course will be fully underwritten by MECLABS, with no monetary cost to participants. Flint McGlaughlin, Founder, MECLABS Institute, and Daniel Burstein, Senior Director of Content and Marketing, MarketingSherpa, discuss copywriting for landing pages, wasted words, and a key question to ask a business leader so you can discover powerful marketing copy. To get immediate help with your marketing challenges, just contact Flint and his team: F.McGlaughlin@MECLABS.com  Video and article recommendations: The Prospect’s Perception Gap: How to bridge the gap between the results we want and the results we have Email Marketing: Using A/B tests to challenge your assumptions The Conversion Heuristic Analysis: Overcoming the prospect’s perception gap
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