There are several differences between B2C and B2B influencer marketing but one that never changes is the necessity of relationship building.

To explore this more, I chatted with Ryan Bares, Global Influencer Marketing Lead at IBM. Prior to IBM, Ryan worked at Google where he worked on the Google Maps team where he leveraged influencers to write reviews and updates to local places on Maps.

Learn about Ryan's experiences at IBM and Google and takeaways that you can apply to your influencer marketing programs.

Also, since we recorded this during the holiday season, you can also hear our predictions for 2023.

After listening to the episode, make sure you connect with Ryan:

• Twitter / LinkedIn: @ryanbares

And, if you enjoy learning about influencer marketing and private communities, please consider subscribing to the Influencer Impact newsletter. Until next time!

The types of influencers that brands partner with go beyond those celebrity or mega influencers that have, for example, published books or are keynote speakers at large conferences. There are several categories of influencers that brands should look to when building their campaigns.

To dive deeper into this, I sat down with Ashley Zeckman who is an 8-10 year B2B influencer marketing pro. Ashley is currently the Vice President of Strategy and Customer Success for North America at Onalytica, an influencer marketing platform.

Learn about how Ashley thinks about these different types of influencers, which aren’t the typical tiers such as nano, micro, macro, and celebrities.

After listening to the episode, make sure you connect with Ashley:

• Website: https://onalytica.com/
• Twitter @azeckman / LinkedIn: @ashleyzeckman

And, if you enjoy learning about influencer marketing and dark social, please consider joining our community. Until next time!

Brands need to increasingly focus on building long-term relationships with the influencers that they work with. While building and measuring campaigns that help to reinforce building these relationships, it can have a long-term positive impact for the brand. To understand different ways to build these relationships and examples of some of these benefits, I chatted with Lee Odden who is the CEO at TopRank Marketing, a full-service B2B agency. TopRank works with some of the most well-known B2B brands on building, launching, maintaining, and measuring influencer campaigns.

After listening to the episode, make sure you connect with Lee:

Website: https://www.toprankblog.com/
Twitter/LinkedIn: @leeodden

And, if you enjoy learning about influencer marketing and dark social, please consider subscribing to the Influencer Impact newsletter and joining our community. Until next time!