Traction Titelbild

Traction

How Any Startup Can Achieve Explosive Customer Growth

 Reinhören
0,00 € - kostenlos hören
Aktiviere das kostenlose Probeabo mit der Option, monatlich flexibel zu pausieren oder zu kündigen.
Nach dem Probemonat bekommst du eine vielfältige Auswahl an Hörbüchern, Kinderhörspielen und Original Podcasts für 9,95 € pro Monat.
Wähle monatlich einen Titel aus dem Gesamtkatalog und behalte ihn.

Traction

Von: Gabriel Weinberg, Justin Mares
Gesprochen von: Gabriel Weinberg
0,00 € - kostenlos hören

9,95 € pro Monat nach 30 Tagen. Monatlich kündbar.

Für 28,95 € kaufen

Für 28,95 € kaufen

Über diesen Titel

Brought to you by Penguin.

In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth.

Most startups don't fail because they can't build a product. Most startups fail because they can't get traction.

Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team or how much money you raise. It's how consistently you can grow and acquire new customers.

Traction will teach you the 19 channels you can use to build a customer base and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.

©2015 Gabriel Weinberg (P)2022 Penguin Audio Geschäftsentwicklung & Unternehmertum Marketing & Vertrieb

Diese Titel könnten dich auch interessieren

 The SaaS Playbook Titelbild
Obviously Awesome Titelbild
Start Small, Stay Small Titelbild
The Mom Test Titelbild
Buy Back Your Time Titelbild
The Lean Startup Titelbild
The Hard Thing About Hard Things Titelbild
The 1-Page Marketing Plan Titelbild
Hooked: How to Build Habit-Forming Products Titelbild
Traction Titelbild
Lean Marketing Titelbild
Million Dollar Weekend Titelbild
Rework Titelbild
Zero to One Titelbild
Hacking Growth Titelbild
Build Titelbild

Kritikerstimmen

"Anyone trying to break through to new customers can use this smart, ambitious book." (Eric Ries, author of The Lean Startup)

"Here is the inside scoop, the latest, most specific tactics from the red-hot centre of the internet marketing universe. From someone who has done it. Twice." (Seth Godin, author of Linchpin)
Alle Sterne
Am relevantesten  
Practical, no-nonsense guide with a fantastic checklist of marketing avenues plus clear how to steps on maximising traction in each. Would absolutely recommend to any founder without a marketing background as the first book to read about marketing. It ensures that you really consider and try and test all marketing channels before getting discouraged by lack of traction (which is the source of failure for most startups).

Must-read for founders without marketing degree

Ein Fehler ist aufgetreten. Bitte versuche es in ein paar Minuten noch einmal.