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Start Small, Stay Small

A Developer's Guide to Launching a Startup
Autor: Rob Walling
Sprecher: Rob Walling
Spieldauer: 4 Std. und 32 Min.
5 out of 5 stars (11 Bewertungen)

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Start Small, Stay Small is a step-by-step guide to launching a self-funded start-up. If you're a desktop, mobile, or web developer, this audiobook is your blueprint to getting your start-up off the ground with no outside investment. This audiobook intentionally avoids topics restricted to venture-backed start-ups such as: honing your investment pitch, securing funding, and figuring out how to use the piles of cash investors keep placing in your lap. 

This audiobook assumes:  

  • You don't have six million dollars of investor funds sitting in your bank account
  • You're not going to relocate to the handful of start-up hubs in the world
  • You're not going to work 70-hour weeks for low pay with the hope of someday making millions from stock options

There's nothing wrong with pursuing venture funding and attempting to grow fast like Amazon, Google, Twitter, and Facebook. It just so happens that most people are not in a place to do this. Start Small, Stay Small also focuses on the single most important element of a start-up that most developers avoid: marketing. There are many great resources for learning how to write code, organize source control, or connect to a database. This audiobook does not cover the technical aspects developers already know or can learn elsewhere. It focuses on finding your idea, testing it before you build, and getting it into the hands of your customers.

©2010 Robert Walling (P)2010 Robert Walling
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No bullshit.

Lessons learned based on true experience.

Some numbers or tools might be a bit outdated by now but the core of the book is still gold.

Read / listen before you start coding if your goal is to sell software.