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Hooked: How to Build Habit-Forming Products
- Gesprochen von: Nir Eyal
- Spieldauer: 4 Std. und 40 Min.
- Ungekürztes Hörbuch
- Kategorien: Wirtschaft & Karriere, Marketing & Vertrieb

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Note to Audible Listeners: As of December 2019, this version of the Hooked audiobook has been revised and rerecorded to greatly improve audio quality. Please disregard any reviews mentioning poor audio quality prior to December 2019.
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
Hooked is a guide to building products people use because they want to, not because they have to. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this audiobook gives listeners:
- Practical insights to create user habits that stick.
- Actionable steps for building products people love.
- Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.
- New for second edition! An additional case study for building health habits.
Nir Eyal distilled years of research, consulting, and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. He is also the author of Indistractable: How to Control Your Attention and Choose Your Life.
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In Indistractable, Eyal reveals the hidden psychology driving us to distraction. He describes why solving the problem is not as simple as swearing off our devices: Abstinence is impractical and often makes us want more. Eyal lays bare the secret of finally doing what you say you will do with a four-step, research-backed model. Indistractable reveals the key to getting the best out of technology, without letting it get the best of us.
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How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love.
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Weitere Titel des Autors
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Das sagen andere Hörer zu Hooked: How to Build Habit-Forming Products
BewertungRezensionen - mit Klick auf einen der beiden Reiter können Sie die Quelle der Rezensionen bestimmen.
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Gesamt
- Juhani Lehtimäki
- 31.10.2019
unbearable narrator
The narrator is unbearable in this. it's monotonous excitement without breaks or pauses for context change.
the book is great but I can't listen to this.
4 Leute fanden das hilfreich
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- Sbtlea
- 11.07.2017
besser die Print Version nehmen
der Sprecher ist sehr enthusiastisch bei der Sache. bei jedem einzelnen Satz. leider führt das dazu, dass man Überschriften kaum von Inhalten unterscheiden kann und insgesamt schnell ermüdet bzw sich sehr auf den Inhalt konzentrieren muss.
außerdem ist das Buch nicht als Hörbuch adaptiert. es wird auf Abbildungen verwiesen, die nicht zur Verfügung stehen und diese werden auch nicht erläutert um das auszugleichen. inhaltlich ist es ein interessantes Thema.
ich überlege, mir die Print Version zu besorgen.
10 Leute fanden das hilfreich
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- Gerd Graumann
- 08.10.2017
Great resource
Eye opening! There is a lot of information in here that can be directly transferred into product development
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- Felix
- 25.07.2015
5 star rating in all categories
Quick and easy read. Not very sophisticated, but well worth your time and money. Practical. Narration is on point. Reminds me of "The Power of Habit". Highly relevant in today's environment where everybody is fighting for your attention all the time.
1 Person fand das hilfreich
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- Matthew Fultz
- 23.01.2022
Helps understand modern day technology
This is a solid book. It helps understand why and how tech companies obtain and retain user engagement. Should be a read for all marketers and developers to understand more about users.
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- Daniel R
- 27.09.2020
Gut content but applies almost only to start ups.
the book is incredible gut but unfortunately is not practice for the ones that manage a physical business far from technology.
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- munaib alhelali
- 22.03.2020
I really enjoyed it.
I don't have a business or product however listening to this audio book help me realize the impact of different apps in my life and how companies design these apps to help form a habit.
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- DS
- 03.02.2020
Great book on designing user habits
I liked how the book goes into great details how to design user habits. The book is pretty short with little unnecessary padding.
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- Monika
- 24.09.2019
Great book, horrible narrator
Like everyone before me, I really liked the book, but the narrator should be fired...you cant differentiate between important points, headlines, subheadlines and the normal text. Hes reading in such a bored way - maybe get the book instead of the audiobook
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- HPPC
- 14.05.2019
MUST READ FOR UX DESIGNERS
dont be stupid! READ THIS!
dont be a fool! READ THIS!
dont be stingy! READ THIS!
1 Person fand das hilfreich
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