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    Inhaltsangabe

    Note to Audible Listeners: As of December 2019, this version of the Hooked audiobook has been revised and rerecorded to greatly improve audio quality. Please disregard any reviews mentioning poor audio quality prior to December 2019.

    Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.

    Hooked is a guide to building products people use because they want to, not because they have to. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this audiobook gives listeners:

    • Practical insights to create user habits that stick.
    • Actionable steps for building products people love.
    • Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.
    • New for second edition! An additional case study for building health habits.

    Nir Eyal distilled years of research, consulting, and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. He is also the author of Indistractable: How to Control Your Attention and Choose Your Life.

    ©2014 Nir Eyal (P)2014 Nir Eyal

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    Weitere Titel des Sprechers

    Das sagen andere Hörer zu Hooked: How to Build Habit-Forming Products

    Bewertung
    Gesamt
    • 4.5 out of 5 stars
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    Geschichte
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    Rezensionen - mit Klick auf einen der beiden Reiter können Sie die Quelle der Rezensionen bestimmen.

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    • Gesamt
      1 out of 5 stars

    unbearable narrator

    The narrator is unbearable in this. it's monotonous excitement without breaks or pauses for context change.
    the book is great but I can't listen to this.

    4 Leute fanden das hilfreich

    • Gesamt
      3 out of 5 stars
    • Sprecher
      1 out of 5 stars
    • Geschichte
      4 out of 5 stars

    besser die Print Version nehmen

    der Sprecher ist sehr enthusiastisch bei der Sache. bei jedem einzelnen Satz. leider führt das dazu, dass man Überschriften kaum von Inhalten unterscheiden kann und insgesamt schnell ermüdet bzw sich sehr auf den Inhalt konzentrieren muss.

    außerdem ist das Buch nicht als Hörbuch adaptiert. es wird auf Abbildungen verwiesen, die nicht zur Verfügung stehen und diese werden auch nicht erläutert um das auszugleichen. inhaltlich ist es ein interessantes Thema.

    ich überlege, mir die Print Version zu besorgen.

    10 Leute fanden das hilfreich

    • Gesamt
      5 out of 5 stars
    • Sprecher
      5 out of 5 stars
    • Geschichte
      5 out of 5 stars

    Great resource

    Eye opening! There is a lot of information in here that can be directly transferred into product development

    1 Person fand das hilfreich

    • Gesamt
      5 out of 5 stars
    • Sprecher
      5 out of 5 stars
    • Geschichte
      5 out of 5 stars

    5 star rating in all categories

    Quick and easy read. Not very sophisticated, but well worth your time and money. Practical. Narration is on point. Reminds me of "The Power of Habit". Highly relevant in today's environment where everybody is fighting for your attention all the time.

    1 Person fand das hilfreich

    • Gesamt
      5 out of 5 stars
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      5 out of 5 stars
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      5 out of 5 stars

    Helps understand modern day technology

    This is a solid book. It helps understand why and how tech companies obtain and retain user engagement. Should be a read for all marketers and developers to understand more about users.

    • Gesamt
      3 out of 5 stars
    • Sprecher
      3 out of 5 stars
    • Geschichte
      3 out of 5 stars

    Gut content but applies almost only to start ups.

    the book is incredible gut but unfortunately is not practice for the ones that manage a physical business far from technology.

    • Gesamt
      5 out of 5 stars
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      5 out of 5 stars
    • Geschichte
      5 out of 5 stars

    I really enjoyed it.

    I don't have a business or product however listening to this audio book help me realize the impact of different apps in my life and how companies design these apps to help form a habit.

    • Gesamt
      5 out of 5 stars
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      5 out of 5 stars
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      5 out of 5 stars
    • DS
    • 03.02.2020

    Great book on designing user habits

    I liked how the book goes into great details how to design user habits. The book is pretty short with little unnecessary padding.

    • Gesamt
      4 out of 5 stars
    • Sprecher
      1 out of 5 stars
    • Geschichte
      5 out of 5 stars

    Great book, horrible narrator

    Like everyone before me, I really liked the book, but the narrator should be fired...you cant differentiate between important points, headlines, subheadlines and the normal text. Hes reading in such a bored way - maybe get the book instead of the audiobook

    • Gesamt
      5 out of 5 stars
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      5 out of 5 stars
    • Geschichte
      5 out of 5 stars

    MUST READ FOR UX DESIGNERS

    dont be stupid! READ THIS!
    dont be a fool! READ THIS!
    dont be stingy! READ THIS!

    1 Person fand das hilfreich