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Hooked: How to Build Habit-Forming Products

Sprecher: Nir Eyal
Spieldauer: 4 Std. und 40 Min.
4.5 out of 5 stars (164 Bewertungen)

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Note to Audible Listeners: As of December 2019, this version of the Hooked audiobook has been revised and rerecorded to greatly improve audio quality. Please disregard any reviews mentioning poor audio quality prior to December 2019.

Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.

Hooked is a guide to building products people use because they want to, not because they have to. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this audiobook gives listeners:

  • Practical insights to create user habits that stick.
  • Actionable steps for building products people love.
  • Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.
  • New for second edition! An additional case study for building health habits.

Nir Eyal distilled years of research, consulting, and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. He is also the author of Indistractable: How to Control Your Attention and Choose Your Life.

©2014 Nir Eyal (P)2014 Nir Eyal

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  • Gesamt
    3 out of 5 stars
  • Sprecher
    1 out of 5 stars
  • Geschichte
    4 out of 5 stars

besser die Print Version nehmen

der Sprecher ist sehr enthusiastisch bei der Sache. bei jedem einzelnen Satz. leider führt das dazu, dass man Überschriften kaum von Inhalten unterscheiden kann und insgesamt schnell ermüdet bzw sich sehr auf den Inhalt konzentrieren muss.

außerdem ist das Buch nicht als Hörbuch adaptiert. es wird auf Abbildungen verwiesen, die nicht zur Verfügung stehen und diese werden auch nicht erläutert um das auszugleichen. inhaltlich ist es ein interessantes Thema.

ich überlege, mir die Print Version zu besorgen.

  • Gesamt
    1 out of 5 stars

unbearable narrator

The narrator is unbearable in this. it's monotonous excitement without breaks or pauses for context change.
the book is great but I can't listen to this.

  • Gesamt
    5 out of 5 stars
  • Sprecher
    5 out of 5 stars
  • Geschichte
    5 out of 5 stars

Great resource

Eye opening! There is a lot of information in here that can be directly transferred into product development

  • Gesamt
    5 out of 5 stars
  • Sprecher
    5 out of 5 stars
  • Geschichte
    5 out of 5 stars

5 star rating in all categories

Quick and easy read. Not very sophisticated, but well worth your time and money. Practical. Narration is on point. Reminds me of "The Power of Habit". Highly relevant in today's environment where everybody is fighting for your attention all the time.

  • Gesamt
    5 out of 5 stars
  • Sprecher
    5 out of 5 stars
  • Geschichte
    5 out of 5 stars

I really enjoyed it.

I don't have a business or product however listening to this audio book help me realize the impact of different apps in my life and how companies design these apps to help form a habit.

  • Gesamt
    5 out of 5 stars
  • Sprecher
    5 out of 5 stars
  • Geschichte
    5 out of 5 stars
  • DS
  • 03.02.2020

Great book on designing user habits

I liked how the book goes into great details how to design user habits. The book is pretty short with little unnecessary padding.

  • Gesamt
    4 out of 5 stars
  • Sprecher
    1 out of 5 stars
  • Geschichte
    5 out of 5 stars

Great book, horrible narrator

Like everyone before me, I really liked the book, but the narrator should be fired...you cant differentiate between important points, headlines, subheadlines and the normal text. Hes reading in such a bored way - maybe get the book instead of the audiobook

  • Gesamt
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

MUST READ FOR UX DESIGNERS

dont be stupid! READ THIS!
dont be a fool! READ THIS!
dont be stingy! READ THIS!

  • Gesamt
    1 out of 5 stars
  • Sprecher
    2 out of 5 stars
  • Geschichte
    1 out of 5 stars

Not worth it

Usually I am generous with ratings, but I wasn’t able to get meaningful information out of this audiobook. A couple of sprinkles form Thinking, Fast and Slow, and other behavioural economics works here and there, a bit of telling you what you know anyways (that we are addicted to Facebook, Instagram, etc. and that this is a design principle). The story flow and narration are not engaging or impactful either. Did expect more. Perhaps useful for product managers

  • Gesamt
    3 out of 5 stars
  • Sprecher
    4 out of 5 stars
  • Geschichte
    3 out of 5 stars

Crooked ?

In the age were gamification has become common-place, this book does not bring too many insights, except in the case of a "gamification for dummies". The attempts to justify "hooking" are somewhat meager.

The narrator did a good job and I could recommand the book for a young audience.