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Hooked: How to Build Habit-Forming Products

Autor: Nir Eyal
Sprecher: Dave Wright
Spieldauer: 4 Std. und 44 Min.
4.5 out of 5 stars (97 Bewertungen)
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Inhaltsangabe

**NOTE: In response to listener feedback, the audio on this book was redone by professional narration on October 10, 2014. The quality is much improved.**

Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this audiobook gives listeners:

• Practical insights to create user habits that stick. • Actionable steps for building products people love. • Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.

Nir Eyal distilled years of research, consulting and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

©2014 Nir Eyal (P)2014 Nir Eyal

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  • Gesamt
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Great resource

Eye opening! There is a lot of information in here that can be directly transferred into product development

1 von 1 Hörern fanden diese Rezension hilfreich

  • Gesamt
    3 out of 5 stars
  • Sprecher
    1 out of 5 stars
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    4 out of 5 stars

besser die Print Version nehmen

der Sprecher ist sehr enthusiastisch bei der Sache. bei jedem einzelnen Satz. leider führt das dazu, dass man Überschriften kaum von Inhalten unterscheiden kann und insgesamt schnell ermüdet bzw sich sehr auf den Inhalt konzentrieren muss.

außerdem ist das Buch nicht als Hörbuch adaptiert. es wird auf Abbildungen verwiesen, die nicht zur Verfügung stehen und diese werden auch nicht erläutert um das auszugleichen. inhaltlich ist es ein interessantes Thema.

ich überlege, mir die Print Version zu besorgen.

5 von 7 Hörern fanden diese Rezension hilfreich

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    5 out of 5 stars
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5 star rating in all categories

Quick and easy read. Not very sophisticated, but well worth your time and money. Practical. Narration is on point. Reminds me of "The Power of Habit". Highly relevant in today's environment where everybody is fighting for your attention all the time.

1 von 1 Hörern fanden diese Rezension hilfreich

  • Gesamt
    3 out of 5 stars
  • Sprecher
    4 out of 5 stars
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    3 out of 5 stars

Crooked ?

In the age were gamification has become common-place, this book does not bring too many insights, except in the case of a "gamification for dummies". The attempts to justify "hooking" are somewhat meager.

The narrator did a good job and I could recommand the book for a young audience.

1 von 2 Hörern fanden diese Rezension hilfreich

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    5 out of 5 stars
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    4 out of 5 stars
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Interesting insight into social app development

Very interesting read. Gives you better understanding of how social media products are designed and why they are so addictive. At times a bit difficult to follow when listening at higher speed, in my opinion due to increased usage of specialized technical terms.

0 von 1 Hörern fanden diese Rezension hilfreich

  • Gesamt
    4 out of 5 stars
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    2 out of 5 stars
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i definitively must rehear it again and again

the book was very interesting and is a must read for everyone thinking about starting a new business online. the reader's voice was a little annoying but this is only my opinion.

0 von 1 Hörern fanden diese Rezension hilfreich

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    5 out of 5 stars
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Sehr hilfreich

Ist sehr hilfreich für motherfucker und solche die es werden wollen und sich was krasses aufbauen wollen

0 von 4 Hörern fanden diese Rezension hilfreich