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    Inhaltsangabe

    Wall Street Journal Best Seller

    "A welcome revelation." (The Financial Times)

    Award-winning Wharton Professor and Choiceology podcast host Katy Milkman has devoted her career to the study of behavior change. In this ground-breaking book, Milkman reveals a proven path that can take you from where you are to where you want to be, with a foreword from psychologist Angela Duckworth, the best-selling author of Grit.

    Change comes most readily when you understand what's standing between you and success and tailor your solution to that roadblock. If you want to work out more but find exercise difficult and boring, downloading a goal-setting app probably won't help. But what if, instead, you transformed your workouts so they became a source of pleasure instead of a chore? Turning an uphill battle into a downhill one is the key to success.

    Drawing on Milkman's original research and the work of her world-renowned scientific collaborators, How to Change shares strategic methods for identifying and overcoming common barriers to change, such as impulsivity, procrastination, and forgetfulness. Through case studies and engaging stories, you’ll learn:

    • Why timing can be everything when it comes to making a change
    • How to turn temptation and inertia into assets 
    • That giving advice, even if it's about something you're struggling with, can help you achieve more

    Whether you're a manager, coach, or teacher aiming to help others change for the better or are struggling to kick-start change yourself, How to Change offers an invaluable, science-based blueprint for achieving your goals, once and for all.

    ©2021 Katy Milkman (P)2021 Penguin Audio

    Kritikerstimmen

    “Katy Milkman not only delivers the most cutting edge science on change, she also makes you feel like she is by your side cheering you on. A must read for anyone who wants to remake their life for the better.” (Annie Duke, best-selling author of Thinking in Bets and How to Decide)

    "Smart, pioneering and packed with the biggest breakthroughs of our decade.” (Arianna Huffington, founder and CEO of Thrive Global)

    “This book is a triple threat: evidence-based, engrossing, and full of effective strategies for making smarter choices.” (Adam Grant, New York Times best-selling author of Think Again and host of the TED podcast WorkLife)

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    Great, scientific, interesting, useful

    One of the most interesting and useful books on motivation that I have ever read. Fascinating!!! And all ideas are backed up by scientific evidence!