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Empowered

Ordinary People, Extraordinary Products

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What is it about the top tech product companies such as Amazon, Apple, Google, Netflix, and Tesla that enables their record of consistent innovation? 

Most people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products. 

As legendary Silicon Valley coach - and coach to the founders of several of today's leading tech companies - Bill Campbell said, "Leadership is about recognizing that there's a greatness in everyone, and your job is to create an environment where that greatness can emerge". The goal of Empowered is to provide you, as a leader of product management, product design, or engineering, with everything you'll need to create just such an environment.  

A natural companion to the best seller Inspired, Empowered tackles head-on the reason why most companies fail to truly leverage the potential of their people to innovate: product leadership.

©2020 John Wiley & Sons, Inc. (P)2020 Gildan Media Geschäftsentwicklung & Unternehmertum Management & Leadership Technik
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I loved the content which gives a good high level perspective as well as enough practical hands on advice one can take into day-2-day business.

Must read for every Product Leader

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Really great book with easy to grasp tactics & examples. Is a must read for any product leader.

Great book for product leaders

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Best product management book I cane across - especially good guide for Classic organisation in non-tech-native industries which strive to transform their product development

Best product management Book!!!

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Hands on, great story telling, to the point. Every tech company lead should read it.

Best prep to start a Product Lead job!

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Excellent overview on what it takes to successfully materialize on the potential of your people.
It’s products who earn the salary of people who build, manufacture, support, market, and sell them - hence, it is quite obvious to involve the people along the entire product value chain is key to create and capture the value of products!

End to end interdisciplinary productteams are key!

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