Let’s talk about content creation burnout.

It’s a real thing, there are marketers out there who are ALWAYS just creating.

Unfortunately, we all face content creation hurdles. We all hit creator's block once in a pink moon. But, you don’t always need to create your content from scratch,

Today, we’re discussing strategies for repurposing old content and giving it new life—not just on social media but also in long-form content.

Whether it’s avoiding content creation fatigue or effectively using tools and resources to maximize your content’s reach, we’re talking about it all. We’re discussing how repurposing content isn't just a strategy; it's self-care for the busy entrepreneur. So tune in, get inspired, and let’s learn how to make our content workflow as efficient and impactful as possible.

Episode Highlights:

• The importance of having a content strategy with defined pillars or buckets.

• How to utilize tools and external resources to improve content creation efficiency.

• How to effectively repurpose your content including videos, blogs, and podcasts and how to chunk into smaller, more manageable pieces.

• How to manage content overload and the significance of revisiting evergreen content and repurposing it for things like social content, and email marketing.

• The importance of using content calendars and tools for efficient content management.

Resources mentioned:

CastMagic

Hire a Unicorn

Liz Wilcox Email Membership (Weekly templates!)

Content Planner Download

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Are you struggling to find fresh ideas for your social media, blog, or podcast content?

We often hear that we should be repurposing our content. But how do we know what’s the best content to repurpose and where should we repurpose it to?

And what about new content ideas? How do I come up with those?

Well, you are in luck because today, I’m sharing how to repurpose your content, and not just on social media. Think blogs, podcasts, YouTube, etc. I’ll also share my secrets for getting new content ideas!

Are you ready to tune in, gain valuable insights into the strategic thinking process behind sparking fresh content ideas, and discover my expert tips on reigniting content inspiration across various marketing platforms? If so, press play, and let’s get inspired!

Episode Highlights:

• Finding new ways to repurpose your content across social media

• Using surveys to spark engagement and gain valuable insights from your audience

• Benefits of creating evergreen content and what evergreen content performs best

• Benefits of motivational and inspirational content

• Sharing some of my best-performing content

• How to utilize “throwback Thursdays”

• Ways to use content to Position Yourself as an Authority Figure

• How to use seasonal content to your advantage

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

The one thing we all want to know is how the heck do we win online?

I mean really, how do we win on social media?

In today’s episode, I’m breaking down what goes into a winning social media strategy and how you can elevate your social media accounts.

I’m answering questions like

1. Why do you need to define your value proposition and how it’s going to help you.
2. What metrics should you measure to decipher what truly matters for your business?
3. Why you need to truly understand your audience so you can effectively market to them.
4. Why I use a SWOT analysis with my strategy clients
5. Auditing your competitors and finding opportunities to outshine them
6. Why tailoring your content pillars around your business is the foundation of your marketing

So, if you are ready to uplevel your social media game press play and get ready to slay your social media!

If you find yourself posting for the sake of posting stop and go download my social media planner - https://www.heidijschmidt.com/social-media-planner to help you get clarity on who you’re talking to on social media, how to differentiate yourself from your competitors and 14 content prompts to help you consistently post on social media.

Episode Highlights:

• What is your valueadd

• Understanding marketing metrics to measure success and make data-driven decisions

• Why you want to do an audience deep dive to target your ideal audience

• How I use your SWOT analysis to pin point your strengths and weaknesses for effective marketing planning

• The value of competitor evaluation

• Why you need to have content pillars that align with your business to drive engagement and conversions

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com