Zeigt Titel in Marketing & Vertrieb

Hören Sie sich das IntensivHörTraining so oft an, bis das Wissen ein Teil Ihrer selbst ist. Sie werden sich im Alltag und in Prüfungssituationen...

Techniken für die richtige Gesprächsführung, die Einwandbehandlung oder den Abschluss können Verkäufer erlernen und auch verbessern...

In diesem Audio-Book Hörwissen kompakt zum Thema Betriebswirtschaft befindet sich eine kurze, verständliche Zusammenfassung des gesamten Schulstoffes. Der Inhalt wurde von erfahrenen Lehrpersonen verfasst und erklärt. Das Audio-Book dient daher als optimale Repetition.

Create your own guide to mastering the disciplines of organizational learning with this invaluable guide based on the national bestseller The Fifth Discipline. “The Fieldbook is a must read for anyone serious about building communities of common purpose, collective action, and continuous...

Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face the challenge of persuading others to do what...

Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.

Fachkenntnis allein genügt nicht mehr, um als Expert:in auf einem Gebiet anerkannt zu werden, denn reines Faktenwissen ist nur einen Mausklick entfernt und zunehmend wertlos.

Spread through the public in the form of popular stories, ideas can go viral and move markets - whether it's the belief that tech stocks can only go up or that housing prices never fall. Whether true or false, stories like these - transmitted by word of mouth, by the news media, and increasingly by social media - drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that.

From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more sales In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched...

Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is a must-listen for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, one-million-dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy.  

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that...

The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. What...

Fenton and Waltz, authors of the best-selling book, Go for No! and Ray Higdon, founder of one of the fastest growing network marketing training companies today, have teamed up to create the perfect companion to the original Go for No! book. This book takes a journey through go for no philosophies and strategies and expands them into greater detail while applying Ray Higdon's expertise on each subject.

This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

Du möchtest eine erfolgreiche E-Commerce Brand aufbauen und deinen Onlineshop in Umsatzregionen von 7- und 8-stellig bringen? In mehr als 500 Episoden öffnet Daniel Bidmon für dich die Motorhaube von Brands mit Millionenumsätzen und seinem Framework, mit dem er bereits über 1.4 Milliarde € für seine Kunden generiert hat. Daniel zeigt dir transparent seine Learnings aus über 400 Mio. € verwaltetem Ad Spend und gibt in diesem Podcast Einblicke, die sonst nur seine Mitarbeiter und Kunden erhalten! Mit direkt anwendbaren Tipps aus der Praxis (Copywriting, Verkaufspsychologie, Traffic, ...

Your message has the ability to change someone's life. The impact that the right message can have on someone at the right time in their life is immeasurable. It could help to save marriages, repair families, change someone's health, grow a company, or more... But only if you know how to get it into the hands of the people whose lives you have been called to change. Expert Secrets will put your message into the hands of people who need it.

“One thing I've learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.” — Michael Rubin, CEO of Fanatics In his seventh business book, bestselling author, entrepreneur, and investor...

Wie viele individuelle Kundenangebote erstellen Sie in einem Monat? 10, 100, 1000??? Und was wird daraus? Es kann und darf nicht Sinn und Zweck sein nach dem Motto: "Dann schicke ich Ihnen erst mal ein Angebot zu." zu verfahren. Laut dem Wirtschaftsdienst des Metallhandwerks ist mit einer "bis zu 30% höheren Abschlussquote in vielen Unternehmen" allein durch die konsequente Angebotsverfolgung zu rechnen!

#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and...

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller...