Philip Kotler

Das unverzichtbare Rüstzeug für die Zukunft Ihres Unternehmens! Von den weltweit führenden Marketingkoryphäen. Ihr seid CEO...

Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world....

Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively....

Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople....

We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy....

With a piercing clarity, Philip Kotler explains 14 major problems undermining capitalism, including: persistent poverty....

Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals....

Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters....