Train Wreck kicks off its very first episode by dropping a clarity bomb on every entrepreneur thinking about launching, pivoting, or scaling in 2026. This isn’t fluffy resolution talk—Perry and Emma lay out the five most important questions every founder needs to ask before building (or rebuilding) their business this year. Whether you’re a startup dreamer, a burned-out operator, or a big-dream thinker plotting your exit, this episode gives you a tactical foundation to stop spinning your wheels and start building real momentum.

We cover:

1. Why your business needs a mission that isn’t just "make money"
2. How to build customer avatars that actually convert
3. The one emotional need your brand must fulfill
4. Why 2026 is not the year to sell “to everyone”
5. How Tiger Woods and mail-order brides both relate to market strategy
6. How to map your business future—whether it’s growth or exit
7. The “Breaking Point” method to reboot a business from scratch

Timestamps:

1. (0:00) Welcome to the Train Wreck Show
2. (1:10) Why we were texting on Christmas like work-addicted weirdos
3. (2:55) Five key questions to reset or start a business in 2026
4. (4:12) Question #1: What’s your mission (that isn’t revenue)?
5. (8:47) Emotional vs. logical needs (and why Dyson crushes Walmart)
6. (10:19) Question #2: Who’s your actual customer?
7. (13:15) How to find the “soft belly” of your market
8. (15:21) Question #3 & #4: What value do they want? Why choose YOU?
9. (17:35) The ultimate goal: becoming the only solution in your niche
10. (18:50) Question #5: What’s your future—and why your team needs to know it

Grab the free companion tools inside the Tool Cage →

👉 trainwreckshow.com/companion-tools-optin

Resources:

Website - https://trainwreckshow.com

Join the Driven Mastermind - https://drivenmastermind.com

Join the Ignite Mastermind -

Perry & Emma closes out 2025 with a brain-busting breakdown of how sales copy actually works. In this final episode of the year—and the last “Train Wreck Moment” until we roll out the new 2026 lineup—Perry peels back the psychology of decision-making and shows why your offers should target the primal parts of your buyer’s brain.

From dopamine rushes to fight-or-flight responses, you'll learn why logic-based marketing flops in competitive markets and how great copy taps into raw survival instincts. Emma keeps it candid (and chaotic) while Perry gets personal—revealing the wild science behind story, status, and desire.

We cover:

1. The 3-brain theory that rewires your copy strategy
2. What the reptilian brain really wants (hint: food and sex)
3. How to flip your buyer’s “no” switch with story and repetition
4. The four brain chemicals that sell anything—dopamine, serotonin, oxytocin, and cortisol
5. Why most “pro” copywriters miss this entirely

Timestamps:

1. (0:00) Intro & year-end chaos
2. (1:12) Perry’s copywriting evolution: from 21-step to FIBS
3. (3:08) The 3 brains: reptile, mammal, and human
4. (8:33) Snake vs. dog vs. human: how fear and memory shape action
5. (12:29) Turning off the “no” with temporary belief suspension
6. (16:04) Why men watch porn and women read romance (yes, really)
7. (19:15) The 4 chemicals of persuasion
8. (25:40) How to use cortisol to create urgency and nostalgia
9. (29:12) Wrapping up the year—and what’s coming in 2026

Grab the free companion tools inside the Tool Cage: https://trainwreckshow.com/companion-tools-optin/ — they’ll help you write copy that hits like a dopamine hit in a hot tub.

Resources:

Website - https://trainwreckshow.com

Join the Driven Mastermind - https://drivenmastermind.com/

Join the Ignite Mastermind - https://ignitemastermind.org/

Workshops, GPTs, and Other Resources -

Think front-end profit is the goal? Think again. Perry’s about to blow that idea straight outta your funnel.

Perry and Emma deliver a reality check on one of the biggest misconceptions in digital marketing—chasing profit on your first sale. In this short but explosive Train Wreck Moment, Perry breaks down why your obsession with front-end ROI is silently bankrupting your business. He shares the behind-the-scenes math that lets high-level marketers confidently lose money on the front... and laugh all the way to the bank on the back.

Emma keeps him honest, the banter stays spicy, and real tactics get dropped—fast.

We cover:

1. Why spending $20 to sell a $10 product is smart (yes, really)
2. How to calculate your 30- to 90-day customer value
3. The tripwire offer that pissed off Frank Kern—and changed the industry
4. Perry’s “netting vs spearfishing” analogy that explains scalable acquisition
5. What makes a $10 buyer worth 20x more than a free lead
6. Why "new" always beats "better"—and how to use it in your offers

Timestamps:

1. (0:00) Intro: Why front-end profit is a dangerous illusion
2. (1:15) Real numbers: Spending 2x revenue to acquire buyers
3. (2:45) The math that justifies a losing front-end
4. (4:03) How DigitalMarketer’s $7 tripwire changed everything
5. (5:26) Why Frank Kern wanted to kill Perry (not really)
6. (6:40) The netting vs spearfishing method of lead gen
7. (8:02) Rich people lie, broke people lie—wallets don’t
8. (9:19) How small offers become big customers
9. (10:38) The power of naming and curiosity in your hooks
10. (11:45) Final thoughts + Perry’s survival business examples

🎁 Grab the free companion tools inside the Tool Cage:

https://trainwreckshow.com/companion-tools-optin/

Resources:

Website - https://trainwreckshow.com

Join the Driven Mastermind - https://drivenmastermind.com

Join the Ignite Mastermind - https://ignitemastermind.org

Workshops, GPTs, and Other Resources -

Perry and Emma serves up a fast-paced, no-BS look at what most entrepreneurs completely miss: global expansion doesn’t have to be hard, or expensive! In this 11-minute clipped Train Wreck Moment, the duo breaks down why geo-targeting might be your easiest growth lever, how to fix your language and currency game, and where to find low-cost, high-conversion markets… if you’re smart enough to look.

We cover:

- Why India is the fastest-growing market you’re ignoring

- How to adapt your marketing with currency and lingo swaps

- The hidden power of South Africa, the Philippines, and Canada

- Real talk about AI, RPA, and outsourcing to get a “year in a month”

- Why continuity offers beat one-time sales when scaling globally

Timestamps:

(0:00) The myth of market limits and global fulfillment

(1:07) Digital language barriers are dead thanks to AI

(1:32) Why Brad Sugars asks, “What’s your India strategy?”

(2:29) America isn’t the center of the world—your GDP blindspot

(3:41) Simple localization tricks that spike conversions

(4:36) Spanx’s UK “fanny” fail—and what it teaches about lingo

(5:32) Traffic is cheaper, but sales are smarter overseas

(6:18) Why resource-light founders should go geo first

(7:05) The 64X scaling math that breaks brains

(8:04) Execution beats theory: pick your best “box”

(9:25) Outsourcing, RPA, and AI: how to scale like a beast

(10:28) Why recurring revenue makes the machine worth building

📦 Grab the free companion tools inside the Tool Cage:

👉 trainwreckshow.com/companion-tools-optin

Resources:

Website - https://trainwreckshow.com

Join the Driven Mastermind - https://drivenmastermind.com

Join the Ignite Mastermind - https://ignitemastermind.org

Workshops, GPTs, and Other Resources - https://trainwreckshow.com/companion-tools-optin/

Connect with Perry Belcher:

🌐 Website - https://ignitemastermind.org

👤 Facebook - https://www.facebook.com/ThePerryBelcher/

📷 Instagram - https://www.instagram.com/perry.belcher

▶️ YouTube - https://www.youtube.com/@perrybelcher

Connect with Emma Rainville:

🌐 Website - https://www.shockwavesolutionsllc.com/

👤 Facebook - https://web.facebook.com/queenofops/

Trying to close a $10K offer on the first call? That’s not sales, that’s pitch slapping. And it’s killing your conversions.

Today’s hand-selected Train Wreck Moment hits the sweet spot between brutal honesty and battle-tested marketing strategy in this bite-sized episode on building real trust with your audience — not just blitzing them with offers. Perry unpacks why long-form content builds better buyers, how live events collapse the sales cycle, and why multi-touch marketing still works like magic. Emma calls bullshit when needed, and together they reveal what separates lifelong clients from one-click ghosts.

We cover:

1. Why 7 hours of content creates “lifers” who buy forever
2. The psychological reason you should never pitch on first contact
3. The “multi-location date” trick marketers can steal from pickup artists
4. How to use YouTube, email, SMS, and live events as a conversion stack
5. Why “pitch slapping” reeks of desperation — and what to do instead

Timestamps:

1. (0:00) Why Frank Hearn always runs ads (even when broke)
2. (1:30) The 7-hour content principle that builds trust
3. (3:00) Dan Kennedy’s live event funnel decoded
4. (4:45) What 1,000 true fans really gets you
5. (5:30) Multi-touch marketing explained with dating metaphors
6. (7:00) The "pitch slap" mistake killing your sales
7. (8:30) Shortcut the trust curve with live events
8. (9:15) Final thoughts and a live razzle-dazzle invite

🎁 Grab the free companion tools inside the Tool Cage: https://trainwreckshow.com/companion-tools-optin/ — Worksheets, prompts, swipe files, and bots to help build superfans (not just leads).

Resources:

Website - https://trainwreckshow.com

Join the Driven Mastermind - https://drivenmastermind.com

Join the Ignite Mastermind - https://ignitemastermind.org

Workshops, GPTs, and Other Resources - https://trainwreckshow.com/companion-tools-optin/

Connect with Perry Belcher:

🌐 https://ignitemastermind.org

👤 https://www.facebook.com/ThePerryBelcher

📷 https://www.instagram.com/perry.belcher

▶️

This week’s Train Wreck Moment uncovers one of the most uncomfortable truths in marketing: fear sells better than hope. In this throwback curated episode, Perry lays out exactly why most people don’t act to succeed, because they’re too damn comfortable failing.

You’ll hear stories from Perry’s early days in Paducah, Kentucky to corporate shakeups where fear drove massive sales, all the way to how top marketers like Cardone and Ramsey weaponize discomfort to spark results. It’s an emotional masterclass in cortisol-based persuasion, and why creating a fear of loss can demolish even the best feel-good offer.

This isn’t theory—it’s trigger psychology that fuels real buying behavior. Short, punchy, and unforgettable.

1. The emotional science behind fear-based marketing
2. Why the threat of loss outperforms dreams of success
3. Real-world examples of sales offers built on cortisol
4. Why being “comfortable failing” keeps your audience broke
5. How to ethically tap into disappointment, urgency, and regret

1. (0:00) Everyone’s swimming upstream—but toward what?
2. (1:30) What keeps good entrepreneurs from pulling the trigger
3. (3:10) Paducah story: fear + Mercedes = quota-crushing sales
4. (4:40) Divorce, decisions, and why people stay stuck
5. (5:25) “You’re comfortable failing”—the real reason people stall
6. (6:45) The marketing psychology of cortisol vs dopamine
7. (8:30) Sales letters, ditch diggers, and missed brass rings

Resources:

Website - https://trainwreckshow.com

Join the Driven Mastermind - https://drivenmastermind.com

Join the Ignite Mastermind - https://ignitemastermind.org

Workshops, GPTs, and Other Resources - https://trainwreckshow.com/companion-tools-optin/

Connect with Perry Belcher:

🌐 Website - https://ignitemastermind.org

👤 Facebook - https://www.facebook.com/ThePerryBelcher/

📷 Instagram - https://www.instagram.com/perry.belcher

▶️ YouTube -...

Why Do People Really Buy? It’s Not What You Think…

In this week’s Train Wreck, Perry and Emma break down the primal triggers behind every sale—from red-bottom heels to Rolls-Royce strategy. This bite-sized Train Wreck Moment unpacks why people will pay top dollar for products, memberships, and even masterminds… when their core needs are certainty, status, speed, and identity. If you’ve ever wondered why people choose you (or don’t), this one hits hard.

We cover:

1. The six core reasons people buy (and it’s NOT just “features”)
2. Why certainty commands a premium price
3. How contrast positioning made Rolls-Royce ditch car shows
4. What franchises and Louis Vuitton teach us about buyer psychology
5. Why relatedness, fairness, and exclusivity make your offer irresistible

Timestamps:

1. (0:00) The real reason people hire personal trainers
2. (1:20) Certainty and speed: the logic behind buying franchises
3. (3:44) Status signals—from red bottoms to LinkedIn badges
4. (5:28) Relatedness: values, vibes, and Dave Ramsey rants
5. (7:39) Contrast kills or converts: how to not be the “ugly friend”
6. (10:23) Fairness and the psychology of “being wronged”
7. (12:31) Exclusivity sells—even when you know it’s a trap

Grab the free companion tools inside the Tool Cage:

👉 https://trainwreckshow.com/companion-tools-optin/

Marketing frameworks, GPTs, buyer psychology cheat sheets & more.

Resources:

Website - https://trainwreckshow.com

Join the Driven Mastermind - https://drivenmastermind.com

Join the Ignite Mastermind - https://ignitemastermind.org

Workshops, GPTs, and Other Resources - https://trainwreckshow.com/companion-tools-optin/

Connect with Perry Belcher:

Website - https://ignitemastermind.org

Facebook - https://www.facebook.com/ThePerryBelcher/

Instagram - https://www.instagram.com/perry.belcher

YouTube - https://www.youtube.com/@perrybelcher

Connect with Emma Rainville:

Website -

Everyone’s got a big business blunder—but not everyone turns it into a million-dollar lesson.

This week’s Train Wreck Moment winds it all the way back to Episode 8, where Perry breaks down how selling a thriving business too early (and too cheap) taught him the most valuable marketing truth of all: it’s not about your product, it’s about your customer. From rubber stamps to billion-dollar networks, Perry spills gritty insights on why solving problems is more profitable than chasing dreams—and how building goodwill without keeping score might be the smartest investment you’ll ever make.

• The $50K sale that turned into a $500K regret
• Why “product-first” thinking kills most startups
• How to identify problems that lead to stacked offers
• The true ROI of goodwill and helping without strings
• Perry’s tiered strategy for rebuilding from zero

(0:00) The universal truth of pain and purchase

(1:03) Why “health, wealth, and relationships” aren’t the whole market

(2:17) Nightmare sells better than dreams

(3:01) Client-first vs. product-first: the rubber stamp story

(4:58) What Perry missed—and how it cost him 10X

(6:12) Solve problems that stack (not just one-offs)

(7:20) The real value of business favors

(8:05) The Twitter move that led to millions

(9:04) Perry’s 3-tier strategy if he lost it all

(10:07) Wrap and takeaway

👉 https://trainwreckshow.com/companion-tools-optin/

Resources:

Website - https://trainwreckshow.com

Join the Driven Mastermind - https://drivenmastermind.com

Join the Ignite Mastermind - https://ignitemastermind.org

Workshops, GPTs, and Other Resources - https://trainwreckshow.com/companion-tools-optin/

Connect with Perry Belcher:

🌐 Website - https://ignitemastermind.org

👤 Facebook - facebook.com/ThePerryBelcher

📷 Instagram - instagram.com/perry.belcher

▶️ YouTube - youtube.com/@perrybelcher

Connect with Emma Rainville:

🌐 Website - shockwavesolutionsllc.com

👤 Facebook - facebook.com/queenofops