Train Wreck kicks off its very first episode by dropping a clarity bomb on every entrepreneur thinking about launching, pivoting, or scaling in 2026. This isn’t fluffy resolution talk—Perry and Emma lay out the five most important questions every founder needs to ask before building (or rebuilding) their business this year. Whether you’re a startup dreamer, a burned-out operator, or a big-dream thinker plotting your exit, this episode gives you a tactical foundation to stop spinning your wheels and start building real momentum.

We cover:

1. Why your business needs a mission that isn’t just "make money"
2. How to build customer avatars that actually convert
3. The one emotional need your brand must fulfill
4. Why 2026 is not the year to sell “to everyone”
5. How Tiger Woods and mail-order brides both relate to market strategy
6. How to map your business future—whether it’s growth or exit
7. The “Breaking Point” method to reboot a business from scratch

Timestamps:

1. (0:00) Welcome to the Train Wreck Show
2. (1:10) Why we were texting on Christmas like work-addicted weirdos
3. (2:55) Five key questions to reset or start a business in 2026
4. (4:12) Question #1: What’s your mission (that isn’t revenue)?
5. (8:47) Emotional vs. logical needs (and why Dyson crushes Walmart)
6. (10:19) Question #2: Who’s your actual customer?
7. (13:15) How to find the “soft belly” of your market
8. (15:21) Question #3 & #4: What value do they want? Why choose YOU?
9. (17:35) The ultimate goal: becoming the only solution in your niche
10. (18:50) Question #5: What’s your future—and why your team needs to know it

Grab the free companion tools inside the Tool Cage →

👉 trainwreckshow.com/companion-tools-optin

Resources:

Website - https://trainwreckshow.com

Join the Driven Mastermind - https://drivenmastermind.com

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Perry & Emma closes out 2025 with a brain-busting breakdown of how sales copy actually works. In this final episode of the year—and the last “Train Wreck Moment” until we roll out the new 2026 lineup—Perry peels back the psychology of decision-making and shows why your offers should target the primal parts of your buyer’s brain.

From dopamine rushes to fight-or-flight responses, you'll learn why logic-based marketing flops in competitive markets and how great copy taps into raw survival instincts. Emma keeps it candid (and chaotic) while Perry gets personal—revealing the wild science behind story, status, and desire.

We cover:

1. The 3-brain theory that rewires your copy strategy
2. What the reptilian brain really wants (hint: food and sex)
3. How to flip your buyer’s “no” switch with story and repetition
4. The four brain chemicals that sell anything—dopamine, serotonin, oxytocin, and cortisol
5. Why most “pro” copywriters miss this entirely

Timestamps:

1. (0:00) Intro & year-end chaos
2. (1:12) Perry’s copywriting evolution: from 21-step to FIBS
3. (3:08) The 3 brains: reptile, mammal, and human
4. (8:33) Snake vs. dog vs. human: how fear and memory shape action
5. (12:29) Turning off the “no” with temporary belief suspension
6. (16:04) Why men watch porn and women read romance (yes, really)
7. (19:15) The 4 chemicals of persuasion
8. (25:40) How to use cortisol to create urgency and nostalgia
9. (29:12) Wrapping up the year—and what’s coming in 2026

Grab the free companion tools inside the Tool Cage: https://trainwreckshow.com/companion-tools-optin/ — they’ll help you write copy that hits like a dopamine hit in a hot tub.

Resources:

Website - https://trainwreckshow.com

Join the Driven Mastermind - https://drivenmastermind.com/

Join the Ignite Mastermind - https://ignitemastermind.org/

Workshops, GPTs, and Other Resources -

Think front-end profit is the goal? Think again. Perry’s about to blow that idea straight outta your funnel.

Perry and Emma deliver a reality check on one of the biggest misconceptions in digital marketing—chasing profit on your first sale. In this short but explosive Train Wreck Moment, Perry breaks down why your obsession with front-end ROI is silently bankrupting your business. He shares the behind-the-scenes math that lets high-level marketers confidently lose money on the front... and laugh all the way to the bank on the back.

Emma keeps him honest, the banter stays spicy, and real tactics get dropped—fast.

We cover:

1. Why spending $20 to sell a $10 product is smart (yes, really)
2. How to calculate your 30- to 90-day customer value
3. The tripwire offer that pissed off Frank Kern—and changed the industry
4. Perry’s “netting vs spearfishing” analogy that explains scalable acquisition
5. What makes a $10 buyer worth 20x more than a free lead
6. Why "new" always beats "better"—and how to use it in your offers

Timestamps:

1. (0:00) Intro: Why front-end profit is a dangerous illusion
2. (1:15) Real numbers: Spending 2x revenue to acquire buyers
3. (2:45) The math that justifies a losing front-end
4. (4:03) How DigitalMarketer’s $7 tripwire changed everything
5. (5:26) Why Frank Kern wanted to kill Perry (not really)
6. (6:40) The netting vs spearfishing method of lead gen
7. (8:02) Rich people lie, broke people lie—wallets don’t
8. (9:19) How small offers become big customers
9. (10:38) The power of naming and curiosity in your hooks
10. (11:45) Final thoughts + Perry’s survival business examples

🎁 Grab the free companion tools inside the Tool Cage:

https://trainwreckshow.com/companion-tools-optin/

Resources:

Website - https://trainwreckshow.com

Join the Driven Mastermind - https://drivenmastermind.com

Join the Ignite Mastermind - https://ignitemastermind.org

Workshops, GPTs, and Other Resources -