Perry & Emma closes out 2025 with a brain-busting breakdown of how sales copy actually works. In this final episode of the year—and the last “Train Wreck Moment” until we roll out the new 2026 lineup—Perry peels back the psychology of decision-making and shows why your offers should target the primal parts of your buyer’s brain.

From dopamine rushes to fight-or-flight responses, you'll learn why logic-based marketing flops in competitive markets and how great copy taps into raw survival instincts. Emma keeps it candid (and chaotic) while Perry gets personal—revealing the wild science behind story, status, and desire.

We cover:

1. The 3-brain theory that rewires your copy strategy
2. What the reptilian brain really wants (hint: food and sex)
3. How to flip your buyer’s “no” switch with story and repetition
4. The four brain chemicals that sell anything—dopamine, serotonin, oxytocin, and cortisol
5. Why most “pro” copywriters miss this entirely

Timestamps:

1. (0:00) Intro & year-end chaos
2. (1:12) Perry’s copywriting evolution: from 21-step to FIBS
3. (3:08) The 3 brains: reptile, mammal, and human
4. (8:33) Snake vs. dog vs. human: how fear and memory shape action
5. (12:29) Turning off the “no” with temporary belief suspension
6. (16:04) Why men watch porn and women read romance (yes, really)
7. (19:15) The 4 chemicals of persuasion
8. (25:40) How to use cortisol to create urgency and nostalgia
9. (29:12) Wrapping up the year—and what’s coming in 2026

Grab the free companion tools inside the Tool Cage: https://trainwreckshow.com/companion-tools-optin/ — they’ll help you write copy that hits like a dopamine hit in a hot tub.

Resources:

Website - https://trainwreckshow.com

Join the Driven Mastermind - https://drivenmastermind.com/

Join the Ignite Mastermind - https://ignitemastermind.org/

Workshops, GPTs, and Other Resources -