Train Wreck kicks off its very first episode by dropping a clarity bomb on every entrepreneur thinking about launching, pivoting, or scaling in 2026. This isn’t fluffy resolution talk—Perry and Emma lay out the five most important questions every founder needs to ask before building (or rebuilding) their business this year. Whether you’re a startup dreamer, a burned-out operator, or a big-dream thinker plotting your exit, this episode gives you a tactical foundation to stop spinning your wheels and start building real momentum.

We cover:

1. Why your business needs a mission that isn’t just "make money"
2. How to build customer avatars that actually convert
3. The one emotional need your brand must fulfill
4. Why 2026 is not the year to sell “to everyone”
5. How Tiger Woods and mail-order brides both relate to market strategy
6. How to map your business future—whether it’s growth or exit
7. The “Breaking Point” method to reboot a business from scratch

Timestamps:

1. (0:00) Welcome to the Train Wreck Show
2. (1:10) Why we were texting on Christmas like work-addicted weirdos
3. (2:55) Five key questions to reset or start a business in 2026
4. (4:12) Question #1: What’s your mission (that isn’t revenue)?
5. (8:47) Emotional vs. logical needs (and why Dyson crushes Walmart)
6. (10:19) Question #2: Who’s your actual customer?
7. (13:15) How to find the “soft belly” of your market
8. (15:21) Question #3 & #4: What value do they want? Why choose YOU?
9. (17:35) The ultimate goal: becoming the only solution in your niche
10. (18:50) Question #5: What’s your future—and why your team needs to know it

Grab the free companion tools inside the Tool Cage →

👉 trainwreckshow.com/companion-tools-optin

Resources:

Website - https://trainwreckshow.com

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