Think front-end profit is the goal? Think again. Perry’s about to blow that idea straight outta your funnel.

Perry and Emma deliver a reality check on one of the biggest misconceptions in digital marketing—chasing profit on your first sale. In this short but explosive Train Wreck Moment, Perry breaks down why your obsession with front-end ROI is silently bankrupting your business. He shares the behind-the-scenes math that lets high-level marketers confidently lose money on the front... and laugh all the way to the bank on the back.

Emma keeps him honest, the banter stays spicy, and real tactics get dropped—fast.

We cover:

1. Why spending $20 to sell a $10 product is smart (yes, really)
2. How to calculate your 30- to 90-day customer value
3. The tripwire offer that pissed off Frank Kern—and changed the industry
4. Perry’s “netting vs spearfishing” analogy that explains scalable acquisition
5. What makes a $10 buyer worth 20x more than a free lead
6. Why "new" always beats "better"—and how to use it in your offers

Timestamps:

1. (0:00) Intro: Why front-end profit is a dangerous illusion
2. (1:15) Real numbers: Spending 2x revenue to acquire buyers
3. (2:45) The math that justifies a losing front-end
4. (4:03) How DigitalMarketer’s $7 tripwire changed everything
5. (5:26) Why Frank Kern wanted to kill Perry (not really)
6. (6:40) The netting vs spearfishing method of lead gen
7. (8:02) Rich people lie, broke people lie—wallets don’t
8. (9:19) How small offers become big customers
9. (10:38) The power of naming and curiosity in your hooks
10. (11:45) Final thoughts + Perry’s survival business examples

🎁 Grab the free companion tools inside the Tool Cage:

https://trainwreckshow.com/companion-tools-optin/

Resources:

Website - https://trainwreckshow.com

Join the Driven Mastermind - https://drivenmastermind.com

Join the Ignite Mastermind - https://ignitemastermind.org

Workshops, GPTs, and Other Resources -